{"id":4718,"date":"2018-12-13T07:00:24","date_gmt":"2018-12-13T15:00:24","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=4718"},"modified":"2021-10-07T14:57:59","modified_gmt":"2021-10-07T22:57:59","slug":"lastmile","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/lastmile\/","title":{"rendered":"Last Mile Innovation Delivers Customer-Centric Retail"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><span class=\"dropcap\">M<\/span>ore than ever, the consumer is king. To make shopping more convenient and pleasant, retail companies are using last-mile delivery to ship products directly to consumers\u2019 doorsteps rather than the traditional model of delivering to warehouses and stores.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">McKinsey &amp; Company estimates last-mile delivery costs about $86 billion annually and e-commerce growth is the most significant market force driving last-mile innovation.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_1');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_1');\" ><sup id=\"footnote_plugin_tooltip_4718_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_1\" class=\"footnote_tooltip\">\u00a0Joerss, Martin, Florian Neuhaus, and Jurgen Schroder. How customer demands are reshaping last-mile delivery. McKinsey &amp; Company. October 2016.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script>\u00a0<\/span> <span style=\"font-weight: 400;\">Last year, e-commerce giant<\/span> <span style=\"font-weight: 400;\">Amazon shipped more than 5 billion items worldwide and the company even announced plans to launch its own delivery service. <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_2');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_2');\" ><sup id=\"footnote_plugin_tooltip_4718_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_2\" class=\"footnote_tooltip\">Ewen, Lara. Solving for the last mile is retail&#8217;s next big disruption. Supply Chain Dive. February 27, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script>\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><strong><i>Getting the last mile right is an imperative<\/i><i><br \/>\n<\/i><\/strong><i><span style=\"font-weight: 400;\"><strong>for all retailers, big and small<\/strong> <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_3');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_3');\" ><sup id=\"footnote_plugin_tooltip_4718_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_3\" class=\"footnote_tooltip\">Ibid.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Retailers and suppliers of all sizes now focus on last-mile service and collaborate more closely with their entire <\/span><a href=\"https:\/\/www.rangeme.com\/blog\/infographic-supply-chain-reinvention-2007-vs-2017\/\"><span style=\"font-weight: 400;\">supply chain<\/span><\/a><span style=\"font-weight: 400;\">, including logistics experts. Such collaboration helps companies stay competitive, keep up with consumers\u2019 expectations of fast, reliable service, and inspire brand trust and consumer loyalty. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A recent survey found 80% of consumers will switch brands if their goods aren&#8217;t delivered on time, proving the business rationale for last-mile speed to keep shoppers happy.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_4');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_4');\" ><sup id=\"footnote_plugin_tooltip_4718_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_4\" class=\"footnote_tooltip\">Patrick, Kate. Solving for the grocery last mile is harder than you think. Supply Chain Dive. April 26, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"> Speed is so imperative that 78% of logistics companies expect to provide same-day delivery by 2023 and 40% anticipate two-hour delivery windows by 2028.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_5');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_5');\" ><sup id=\"footnote_plugin_tooltip_4718_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_5\" class=\"footnote_tooltip\"> Amato-McCoy, Deena M. Study: Nearly half of online orders to be delivered within two hours by 2028. Chain Store Age. April 9, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In response to these market pressures, here are some recent innovations shaking up retail\u2019s last mile:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Demand shaping:<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Some retail companies are influencing consumer demand for certain products by offering different incentives. For instance, if Amazon Prime members forego delivery within two days and wait for five days instead, they can receive discounts off future Amazon purchases.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_6');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_6');\" ><sup id=\"footnote_plugin_tooltip_4718_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_6\" class=\"footnote_tooltip\"> Ewen, Lara. Solving for the last mile is retail&#8217;s next big disruption. Supply Chain Dive. February 27, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<p><b>Ship-from-store:<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To deliver products to consumers on time, more retailers rely on their network of stores to pinpoint the one closest to an online shopper for fast home delivery. To fill online orders, 76% of retailers use store inventory and 86% of companies plan to implement buy online, pick up in store (BOPIS) programs in the next year for a <\/span><a href=\"https:\/\/www.rangeme.com\/blog\/retail-gets-phygital-part-2\/\"><span style=\"font-weight: 400;\">phygital<\/span><\/a><span style=\"font-weight: 400;\"> experience that blends physical stores and digital commerce.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_7');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_7');\" ><sup id=\"footnote_plugin_tooltip_4718_1_7\" class=\"footnote_plugin_tooltip_text\">7<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_7\" class=\"footnote_tooltip\">Amato-McCoy, Deena M. Study: Nearly half of online orders to be delivered within two hours by 2028. Chain Store Age. April 9, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_7').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_7', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<p><b>Disruptive delivery:<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To arrive at consumers\u2019 doorsteps faster, retailers are implementing inventive solutions, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Crowdsourcing:<\/b><span style=\"font-weight: 400;\"> One study found 87% of retailers expect to use crowdsourced delivery, or a network of drivers that can get orders to customers faster, by 2028.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_8');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_8');\" ><sup id=\"footnote_plugin_tooltip_4718_1_8\" class=\"footnote_plugin_tooltip_text\">8<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_8\" class=\"footnote_tooltip\"> Ibid.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_8').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_8', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"> For last-mile delivery, retailers like Best Buy, GNC, Walgreens and IKEA have teamed up with services like Deliv and Task Rabbit.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_9');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_9');\" ><sup id=\"footnote_plugin_tooltip_4718_1_9\" class=\"footnote_plugin_tooltip_text\">9<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_9\" class=\"footnote_tooltip\">Ewen, Lara. Solving for the last mile is retail&#8217;s next big disruption. Supply Chain Dive. February 27, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_9').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_9', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"> Crowdsourcing can be cost effective in markets where same-day delivery is popular. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Deploying associates:<\/b><span style=\"font-weight: 400;\"> To expand its home delivery service, Walmart has tested a program in which its store associates deliver e-commerce orders on their way home after a shift if the consumer lives in their neighborhood.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><strong>Bad supply chain performance can be a brand killer<\/strong><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_10');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_10');\" ><sup id=\"footnote_plugin_tooltip_4718_1_10\" class=\"footnote_plugin_tooltip_text\">10<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_10\" class=\"footnote_tooltip\">Ibid.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_10').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_10', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/i><\/p>\n<p><b>E-grocery partnerships:<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In <\/span><a href=\"https:\/\/www.rangeme.com\/blog\/e-grocery-convenience\/\"><span style=\"font-weight: 400;\">e-grocery<\/span><\/a><span style=\"font-weight: 400;\">, last-mile efficiency is critical to protect foods\u2019 freshness. That\u2019s why grocery retailers like Aldi and Target recently developed strategic partnerships with grocery delivery startups Instacart and Shipt, respectively. Experts predict online sales of will account for 20% of all grocery sales by 2025, proving e-commerce and delivery investments have evolved into strategic necessities for grocery retail.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_11');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_11');\" ><sup id=\"footnote_plugin_tooltip_4718_1_11\" class=\"footnote_plugin_tooltip_text\">11<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_11\" class=\"footnote_tooltip\">Patrick, Kate. Solving for the grocery last mile is harder than you think. Supply Chain Dive. April 26, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_11').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_11', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<p><b>Autonomous delivery: <\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">This exciting space is heating up, as the following retailers prove:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Kroger <\/b><span style=\"font-weight: 400;\">partnered with<\/span> <span style=\"font-weight: 400;\">Nuro, a self-driving vehicle designed specifically for last-mile delivery of e-grocery order, over short distances to consumers\u2019 homes. Nuro can also act as a delivery vehicle, connecting with distribution centers to handle the final distance packages travel.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_12');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_12');\" ><sup id=\"footnote_plugin_tooltip_4718_1_12\" class=\"footnote_plugin_tooltip_text\">12<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_12\" class=\"footnote_tooltip\">Johannson, Anna. What Nuro\u2019s focus on last-mile delivery might mean for the autonomous vehicle sector. VentureBeat. February 21, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_12').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_12', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Farmstead<\/b><span style=\"font-weight: 400;\">, a California-based farm-to-fridge disruptor, uses autonomous vans to make deliveries with partner Udelv.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_13');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_13');\" ><sup id=\"footnote_plugin_tooltip_4718_1_13\" class=\"footnote_plugin_tooltip_text\">13<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_13\" class=\"footnote_tooltip\">Wiggers, Kyle. Farmstead partners with Udelv for autonomous grocery delivery. VentureBeat. October 29, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_13').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_13', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Walmart <\/b><span style=\"font-weight: 400;\">partnered with Ford Motor Co. and logistics company Postmates on a pilot to use grocery delivery vehicles driven by humans to evaluate whether self-driving vehicles could play a role in e-grocery delivery in the future.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_14');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_14');\" ><sup id=\"footnote_plugin_tooltip_4718_1_14\" class=\"footnote_plugin_tooltip_text\">14<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_14\" class=\"footnote_tooltip\">Patrick, Kate. Solving for the grocery last mile is harder than you think. Supply Chain Dive. April 26, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_14').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_14', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/li>\n<\/ul>\n<p><b>Come right in!:<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Innovative technology ideas like Latch and Amazon Key take retail even further than your doorstep \u2013 they allow couriers to deliver your products right inside your home using a combination of smart locks and cameras. Not to be outdone, Walmart has also tested a program to enter consumers\u2019 home to place groceries directly into their fridge.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_15');\" onkeypress=\"footnote_moveToReference_4718_1('footnote_plugin_reference_4718_1_15');\" ><sup id=\"footnote_plugin_tooltip_4718_1_15\" class=\"footnote_plugin_tooltip_text\">15<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4718_1_15\" class=\"footnote_tooltip\"> Kulp, Patrick. Walmart is teaming with a smart lock startup to deliver food straight to your fridge. Mashable. September 24, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4718_1_15').tooltip({ tip: '#footnote_plugin_tooltip_text_4718_1_15', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<p><b>Catering to consumers<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">When I interviewed last-mile expert Tony Jasinski, Senior Director, Business Development at Metro Supply Chain Group, he explained last-mile\u2019s strategic significance, saying,<\/span> <span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">The delivery experience is so much a part of today\u2019s retail\u00a0brands. Hyper-connected\u00a0consumers demand both choice and flexibility when it comes to receiving their online orders\u00a0(and will not hesitate to shift their loyalty for more\u00a0favourable\u00a0delivery\u00a0terms).\u201d <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong><i>\u201cKeeping\u00a0the\u00a0customer at the core of last-mile innovation<\/i><i><br \/>\n<\/i><i>is a trend that\u2019s here to stay.\u201d<\/i><\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">~ <\/span><span style=\"font-weight: 400;\">Last-mile expert Tony Jasinski<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Yet fast shipping alone is insufficient. \u201cDelivery is about an experience that includes engaging the customer throughout the process. This is the biggest driver of last-mile innovation. Fulfillment giants have been focusing heavily on geographic\u00a0among other\u00a0advantages\u00a0that allow retailers to\u00a0offer\u00a0increasingly more and better delivery options,\u201d Jasinski noted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with many emerging retail trends, Amazon and Walmart are among the retailers demonstrating leadership in last-mile innovation. Grocers like Kroger are also innovating to make grocery shopping more convenient with efficient home delivery. To get closer to consumers, supply chain partners are collaborating to extend retail\u2019s influence from physical stores to consumers\u2019 doorsteps (and refrigerators), making shipping a meaningful part of shopping.<\/span><\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_4718_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_4718_1();\">[<a id=\"footnote_reference_container_collapse_button_4718_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_4718_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_1');\"><a id=\"footnote_plugin_reference_4718_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\">\u00a0Joerss, Martin, Florian Neuhaus, and Jurgen Schroder. How customer demands are reshaping last-mile delivery. McKinsey &amp; Company. October 2016.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_4718_1_2\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_2');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2,<\/a> <a id=\"footnote_plugin_reference_4718_1_9\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_9');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>9<\/a><\/th> <td class=\"footnote_plugin_text\">Ewen, Lara. Solving for the last mile is retail&#8217;s next big disruption. Supply Chain Dive. February 27, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_4718_1_3\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_3');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3,<\/a> <a id=\"footnote_plugin_reference_4718_1_10\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_10');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>10<\/a><\/th> <td class=\"footnote_plugin_text\">Ibid.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_4718_1_4\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_4');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4,<\/a> <a id=\"footnote_plugin_reference_4718_1_11\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_11');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>11,<\/a> <a id=\"footnote_plugin_reference_4718_1_14\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_14');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>14<\/a><\/th> <td class=\"footnote_plugin_text\">Patrick, Kate. Solving for the grocery last mile is harder than you think. Supply Chain Dive. April 26, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_5');\"><a id=\"footnote_plugin_reference_4718_1_5\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5<\/a><\/th> <td class=\"footnote_plugin_text\"> Amato-McCoy, Deena M. Study: Nearly half of online orders to be delivered within two hours by 2028. Chain Store Age. April 9, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_6');\"><a id=\"footnote_plugin_reference_4718_1_6\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6<\/a><\/th> <td class=\"footnote_plugin_text\"> Ewen, Lara. Solving for the last mile is retail&#8217;s next big disruption. Supply Chain Dive. February 27, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_7');\"><a id=\"footnote_plugin_reference_4718_1_7\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>7<\/a><\/th> <td class=\"footnote_plugin_text\">Amato-McCoy, Deena M. Study: Nearly half of online orders to be delivered within two hours by 2028. Chain Store Age. April 9, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_8');\"><a id=\"footnote_plugin_reference_4718_1_8\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>8<\/a><\/th> <td class=\"footnote_plugin_text\"> Ibid.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_12');\"><a id=\"footnote_plugin_reference_4718_1_12\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>12<\/a><\/th> <td class=\"footnote_plugin_text\">Johannson, Anna. What Nuro\u2019s focus on last-mile delivery might mean for the autonomous vehicle sector. VentureBeat. February 21, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_13');\"><a id=\"footnote_plugin_reference_4718_1_13\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>13<\/a><\/th> <td class=\"footnote_plugin_text\">Wiggers, Kyle. Farmstead partners with Udelv for autonomous grocery delivery. VentureBeat. October 29, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4718_1('footnote_plugin_tooltip_4718_1_15');\"><a id=\"footnote_plugin_reference_4718_1_15\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>15<\/a><\/th> <td class=\"footnote_plugin_text\"> Kulp, Patrick. Walmart is teaming with a smart lock startup to deliver food straight to your fridge. Mashable. September 24, 2017.<\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_4718_1() { jQuery('#footnote_references_container_4718_1').show(); jQuery('#footnote_reference_container_collapse_button_4718_1').text('\u2212'); } function footnote_collapse_reference_container_4718_1() { jQuery('#footnote_references_container_4718_1').hide(); jQuery('#footnote_reference_container_collapse_button_4718_1').text('+'); } function footnote_expand_collapse_reference_container_4718_1() { if (jQuery('#footnote_references_container_4718_1').is(':hidden')) { footnote_expand_reference_container_4718_1(); } else { footnote_collapse_reference_container_4718_1(); } } function footnote_moveToReference_4718_1(p_str_TargetID) { footnote_expand_reference_container_4718_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } } function footnote_moveToAnchor_4718_1(p_str_TargetID) { footnote_expand_reference_container_4718_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } }<\/script>","protected":false},"excerpt":{"rendered":"<p>Retailers and suppliers are working together more than ever as consumers demand faster shipments directly to their doorsteps. <\/p>\n","protected":false},"author":15,"featured_media":4780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[481],"tags":[187,38,270,37,46,36,32,44],"class_list":["post-4718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends","tag-2018-trends","tag-consumer-goods","tag-consumer-trends","tag-cpg","tag-future-retail","tag-innovation","tag-retail","tag-retail-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Last Mile Innovation Delivers Customer-Centric Retail - The RangeMe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/lastmile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Last Mile Innovation Delivers Customer-Centric Retail - The RangeMe Blog\" \/>\n<meta property=\"og:description\" content=\"Retailers and suppliers are working together more than ever as consumers demand faster shipments directly to their doorsteps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rangeme.com\/blog\/lastmile\/\" \/>\n<meta property=\"og:site_name\" content=\"The RangeMe Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rangeme\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-13T15:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-07T22:57:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/box-making-machine-product-packaging-guide-1024x611.jpeg?auto=format%2Ccompress&fit=crop\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"611\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lisa Goller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/strategicwords\" \/>\n<meta name=\"twitter:site\" content=\"@Range_Me\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa Goller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/lastmile\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/lastmile\\\/\"},\"author\":{\"name\":\"Lisa Goller\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/eaa20c5c00c725c9c5154455a0e78621\"},\"headline\":\"Last Mile Innovation Delivers Customer-Centric Retail\",\"datePublished\":\"2018-12-13T15:00:24+00:00\",\"dateModified\":\"2021-10-07T22:57:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/lastmile\\\/\"},\"wordCount\":1097,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/lastmile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/box-making-machine-product-packaging-guide-1024x611.jpeg?auto=format%2Ccompress&fit=crop\",\"keywords\":[\"2018 trends\",\"consumer goods\",\"consumer trends\",\"cpg\",\"future retail\",\"innovation\",\"retail\",\"retail trends\"],\"articleSection\":[\"Industry Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/lastmile\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/lastmile\\\/\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/lastmile\\\/\",\"name\":\"Last Mile Innovation Delivers Customer-Centric Retail - The RangeMe Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/lastmile\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/lastmile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/box-making-machine-product-packaging-guide-1024x611.jpeg?auto=format%2Ccompress&fit=crop\",\"datePublished\":\"2018-12-13T15:00:24+00:00\",\"dateModified\":\"2021-10-07T22:57:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/eaa20c5c00c725c9c5154455a0e78621\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/lastmile\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/lastmile\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/box-making-machine-product-packaging-guide-1024x611.jpeg?auto=format%2Ccompress&fit=crop\",\"contentUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/box-making-machine-product-packaging-guide-1024x611.jpeg?auto=format%2Ccompress&fit=crop\",\"width\":1024,\"height\":611},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/\",\"name\":\"The RangeMe Blog\",\"description\":\"The RangeMe blog. A blog for suppliers, retail buyers, and service providers to learn about CPG trends, retail best practices, and how to grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/eaa20c5c00c725c9c5154455a0e78621\",\"name\":\"Lisa Goller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c63488a33388f228eaa2e122667eb734c331c1379ddf5ab9a1e9e5d9d914057?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c63488a33388f228eaa2e122667eb734c331c1379ddf5ab9a1e9e5d9d914057?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c63488a33388f228eaa2e122667eb734c331c1379ddf5ab9a1e9e5d9d914057?s=96&d=mm&r=g\",\"caption\":\"Lisa Goller\"},\"description\":\"Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/lisagoller\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/strategicwords\"],\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/author\\\/lisag\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Last Mile Innovation Delivers Customer-Centric Retail - The RangeMe Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rangeme.com\/blog\/lastmile\/","og_locale":"en_US","og_type":"article","og_title":"Last Mile Innovation Delivers Customer-Centric Retail - The RangeMe Blog","og_description":"Retailers and suppliers are working together more than ever as consumers demand faster shipments directly to their doorsteps.","og_url":"https:\/\/www.rangeme.com\/blog\/lastmile\/","og_site_name":"The RangeMe Blog","article_publisher":"https:\/\/www.facebook.com\/rangeme\/","article_published_time":"2018-12-13T15:00:24+00:00","article_modified_time":"2021-10-07T22:57:59+00:00","og_image":[{"width":1024,"height":611,"url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/box-making-machine-product-packaging-guide-1024x611.jpeg?auto=format%2Ccompress&fit=crop","type":"image\/jpeg"}],"author":"Lisa Goller","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/strategicwords","twitter_site":"@Range_Me","twitter_misc":{"Written by":"Lisa Goller","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rangeme.com\/blog\/lastmile\/#article","isPartOf":{"@id":"https:\/\/www.rangeme.com\/blog\/lastmile\/"},"author":{"name":"Lisa Goller","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/eaa20c5c00c725c9c5154455a0e78621"},"headline":"Last Mile Innovation Delivers Customer-Centric Retail","datePublished":"2018-12-13T15:00:24+00:00","dateModified":"2021-10-07T22:57:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rangeme.com\/blog\/lastmile\/"},"wordCount":1097,"commentCount":0,"image":{"@id":"https:\/\/www.rangeme.com\/blog\/lastmile\/#primaryimage"},"thumbnailUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/box-making-machine-product-packaging-guide-1024x611.jpeg?auto=format%2Ccompress&fit=crop","keywords":["2018 trends","consumer goods","consumer trends","cpg","future retail","innovation","retail","retail trends"],"articleSection":["Industry Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rangeme.com\/blog\/lastmile\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rangeme.com\/blog\/lastmile\/","url":"https:\/\/www.rangeme.com\/blog\/lastmile\/","name":"Last Mile Innovation Delivers Customer-Centric Retail - The RangeMe Blog","isPartOf":{"@id":"https:\/\/www.rangeme.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rangeme.com\/blog\/lastmile\/#primaryimage"},"image":{"@id":"https:\/\/www.rangeme.com\/blog\/lastmile\/#primaryimage"},"thumbnailUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/box-making-machine-product-packaging-guide-1024x611.jpeg?auto=format%2Ccompress&fit=crop","datePublished":"2018-12-13T15:00:24+00:00","dateModified":"2021-10-07T22:57:59+00:00","author":{"@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/eaa20c5c00c725c9c5154455a0e78621"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rangeme.com\/blog\/lastmile\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rangeme.com\/blog\/lastmile\/#primaryimage","url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/box-making-machine-product-packaging-guide-1024x611.jpeg?auto=format%2Ccompress&fit=crop","contentUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/box-making-machine-product-packaging-guide-1024x611.jpeg?auto=format%2Ccompress&fit=crop","width":1024,"height":611},{"@type":"WebSite","@id":"https:\/\/www.rangeme.com\/blog\/#website","url":"https:\/\/www.rangeme.com\/blog\/","name":"The RangeMe Blog","description":"The RangeMe blog. A blog for suppliers, retail buyers, and service providers to learn about CPG trends, retail best practices, and how to grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rangeme.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/eaa20c5c00c725c9c5154455a0e78621","name":"Lisa Goller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1c63488a33388f228eaa2e122667eb734c331c1379ddf5ab9a1e9e5d9d914057?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1c63488a33388f228eaa2e122667eb734c331c1379ddf5ab9a1e9e5d9d914057?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c63488a33388f228eaa2e122667eb734c331c1379ddf5ab9a1e9e5d9d914057?s=96&d=mm&r=g","caption":"Lisa Goller"},"description":"Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.","sameAs":["https:\/\/www.linkedin.com\/in\/lisagoller","https:\/\/x.com\/https:\/\/twitter.com\/strategicwords"],"url":"https:\/\/www.rangeme.com\/blog\/author\/lisag\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/4718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/comments?post=4718"}],"version-history":[{"count":10,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/4718\/revisions"}],"predecessor-version":[{"id":4734,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/4718\/revisions\/4734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media\/4780"}],"wp:attachment":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media?parent=4718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/categories?post=4718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/tags?post=4718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}