{"id":4217,"date":"2018-09-06T09:42:26","date_gmt":"2018-09-06T17:42:26","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=4217"},"modified":"2021-10-07T15:09:53","modified_gmt":"2021-10-07T23:09:53","slug":"supplier-spotlight-how-cbd-care-garden-uncovered-a-new-sales-channel-with-rangemes-profile-insights","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-how-cbd-care-garden-uncovered-a-new-sales-channel-with-rangemes-profile-insights\/","title":{"rendered":"Supplier Spotlight: How CBD Care Garden uncovered a new sales channel with RangeMe\u2019s Profile Insights"},"content":{"rendered":"<p><span class=\"dropcap\">A<\/span>s the Global Account Manager for Denver-based, CBD-infused skincare brand <a href=\"http:\/\/www.cbdcaregarden.com\/\" target=\"_blank\" rel=\"noopener\">CBD Care Garden<\/a>, Bart Freibert manages their sales and outreach, and is always searching for convenient and innovative ways to expand the brand\u2019s reach and target new potential retailers. So when CBD Care Garden joined RangeMe, Freibert realized the opportunity this new channel presented their brand. Learn how Freibert has incorporated RangeMe into his workflow and leverages his Profile Insights to inform and enhance his sales strategy.<\/p>\n<p><b>Care-fully crafted CBD products<\/b><br \/>\nCBD, or cannabidiol, is a cannabis component that can be extracted in an oil form and infused into consumable and topical products. As research continues to emerge about the potential power of CBD, <a href=\"https:\/\/www.rangeme.com\/blog\/hemp-based-wellness-goes-mainstream\/\" target=\"_blank\" rel=\"noopener\">the CBD industry<\/a> is growing rapidly. Wellness-minded consumers are seeking out CBD-infused products that boast anti-inflammatory, pain-relieving, and skin-soothing benefits.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3758 alignright\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/unnamed-3-300x300.png?auto=format%2Ccompress\" alt=\"\" width=\"374\" height=\"373\" \/><\/p>\n<p>With a background in both wellness and biochemistry, CBD Care Garden\u2019s CEO and co-founder Vanessa Marquez made top-notch product formulations her main priority when creating the brand. All of CBD Care Garden\u2019s skincare products are infused with high quality, full-spectrum CBD oil, Freibert notes, which ensures that the products retain the therapeutic benefits for which CBD is known.<\/p>\n<p>The brand also focuses on educating both retailers and customers about the science behind CBD and their products. \u201cWe offer all of our brand partners documentation from third party, state-tested laboratories to show the potency of our CBD oil, and that it is free of solvents or other pesticides,\u201d Freibert says. \u201cIt\u2019s important that brands provide this kind of testing to show their products don\u2019t contain harmful ingredients.\u201d<\/p>\n<p><b>The power of Profile Insights<\/b><br \/>\nFreibert first came across RangeMe on a retailer\u2019s website when submitting CBD Care Garden\u2019s products, and he was immediately intrigued by the platform from a sales perspective \u2014 especially for its profile tracking and sharing abilities.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3758 alignleft\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/image-300x190.png?auto=format%2Ccompress\" alt=\"\" width=\"496\" height=\"314\" \/><\/p>\n<p>\u201cComing from a sales and technology background I know how necessary tracking is, so Profile Insights was the major selling point for me,\u201d Freibert says of his decision to upgrade to RangeMe Premium. Profile Insights shows suppliers which retailers are viewing their brands and products and how long they are spending on their page\u2014data points Freibert uses to inform his sales strategy.<\/p>\n<p>\u201cBy knowing who is interested in our brand and products, I can discover new lines of business and distribution that I might not have been aware of,\u201d he explains. \u201cFor example, I noticed that an independent, natural grocery retailer was checking out our RangeMe profile. I had never even thought of that type of retailer as being a potential outlet for our distribution.\u201d<\/p>\n<p>CBD Care Garden\u2019s target retail placements have generally been luxury hotels and skincare boutiques, but Profile Insights showed Freibert other potential sales opportunities for the brand.<\/p>\n<p>\u201cIt dawned on me that there was this whole other market of independent stores around the country that could be interested in carrying our products,\u201d he says.<\/p>\n<p><b>A CBD-infused future<\/b><br \/>\n<span class=\"pull-right\"><span style=\"font-weight: 400;\"> \u201cAs a salesperson, I feel empowered by RangeMe.\u201d <\/span><\/span> Looking ahead, Freibert is excited to implement the knowledge he has gained from Profile Insights into his sales strategy and continue pursuing new, relevant types of retailers in the future to expand CBD Care Garden\u2019s in-store placements.<\/p>\n<p>\u201cProfile Insights help me do my job,\u201d Freibert says. \u201cAs a salesperson, I feel empowered by RangeMe.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This CBD-infused skincare line discovered new potential retail opportunities with RangeMe&#8217;s insights feature.<\/p>\n","protected":false},"author":47,"featured_media":4240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[278,269,268,267,38,270,36,276,275,277,272,274,271,219,273,107],"class_list":["post-4217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-cannabidiol","tag-cannabis","tag-cbd","tag-cbd-care-garden","tag-consumer-goods","tag-consumer-trends","tag-innovation","tag-insights","tag-outreach","tag-personal-care","tag-profile-insights","tag-sales","tag-self-care","tag-skincare","tag-tracking","tag-wellness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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