{"id":4190,"date":"2018-10-11T08:18:26","date_gmt":"2018-10-11T16:18:26","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=4190"},"modified":"2023-12-11T23:52:35","modified_gmt":"2023-12-12T07:52:35","slug":"supplier-spotlight-nerv-launches-niche-neuroscientist-developed-supplement-in-major-pharmacy-retailer","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-nerv-launches-niche-neuroscientist-developed-supplement-in-major-pharmacy-retailer\/","title":{"rendered":"The Success Story of Nerv: A Neuroscientist-Developed Supplement"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<p><span class=\"dropcap\">W<\/span>hile getting his degree in neuroscience, Dr. Michael Jiang noticed that a lot of his friends\u2014especially fellow students\u2014were struggling with the stresses of everyday life, and looking for a solution to their anxiety. But with no solution at hand, and a desire to help the people around him, Jiang decided to leverage his scientific background to create an easily accessible product that could help relieve stress. Joining forces with CEO &amp; Co-founder Holly Ash and Co-COO &amp; Co-founder Graeme Warring, Jiang created <a href=\"https:\/\/www.getnerv.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nerv<\/a>. Learn how this RangeMe Verified\u2122 brand was able to expand their presence in the retail market while revolutionizing the wellness supplement and lifestyle space.<\/p>\n<p><b>Science sells<\/b><br \/><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3758 alignright\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2018-08-31-at-11.02.37-AM-250x300.png?auto=format%2Ccompress\" alt=\"\" width=\"358\" height=\"430\" \/> As a neuroscience student, Jiang noticed that rarely did his peers veer from science; few branched out to pursue careers in business or entrepreneurship. Jiang, however, decided to take a different path.<\/p>\n<p>\u201cI was getting my degree and I thought, \u2018Hey, I could use this knowledge to try and create something that could help the people around me,\u2019\u201d he explains.<\/p>\n<p>He decided to create a consumer product that could help people de-stress and focus, and would be easily accessible over the counter without a prescription. Knowing there was no other beverage like Nerv in the marketplace, Jiang was confident that his product would be popular and well-received.<\/p>\n<p>\u201cWhen I looked at the market, I saw a lot of energy drinks, and I saw a lot of homeopathic medication,\u201d Jiang says, \u201cbut I didn\u2019t see anything that was specifically for anxiety and stress relief to help people with conditions ranging from a fear of flying to social anxiety that had been created with deep research and understanding of neuroscience.\u201d<\/p>\n<p>Using his scientific knowledge, Jiang made what he considers to be an \u201canti-energy drink.\u201d With its unique \u201cPherelax\u2122 blend, a mix of ingredients designed to tame overactive neurons, Nerv is intended to relieve stress, improve focus and\u2014a wink to its name\u2014help calm nerves.<\/p>\n<h2><b>When something works, it spreads like wildfire<\/b><\/h2>\n<p>When Jiang and his team began testing out and distributing Nerv to his family and friends, it was an instant hit. \u201cI started getting a lot of feedback from people who said it was exactly what they\u2019d been looking for,\u201d Jiang says, \u201cand that there wasn\u2019t anything else like it at the time.\u201d<\/p>\n<p>Knowing he\u2019d created a stellar product, Jiang posted Nerv on Indiegogo, a popular crowdsourcing platform, to generate funds and interest. Within six days, Nerv was funded, and the team was able to start manufacturing the product with the goal of landing in retail stores. <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3758 alignleft\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2018-08-31-at-11.18.47-AM-300x216.png?auto=format%2Ccompress\" alt=\"\" width=\"346\" height=\"249\" \/><\/p>\n<p>Nerv appeals to a wide range of consumers\u2014a major selling point for a new-to-market product. \u201cMothers like me, who are trying to balance home and career, have found a lot of relief in Nerv,\u201d explains Co-founder and CEO Ash. Additionally, she continues, \u201cbusy students have found relief in Nerv, stressed out business people have found relief in Nerv\u2014it\u2019s a wide-ranging product.\u201d<\/p>\n<h2><b>Picked up by buyers with their finger on the pulse of consumer trends<\/b><\/h2>\n<p>Nerv had success landing in a number of retailers on their own, but they wanted to pursue all options available to ensure they had as much visibility as possible. To increase that visibility, they signed up for RangeMe and took the extra step to get Verified.<\/p>\n<p>\u201cWe chose RangeMe because it seemed like a powerful platform that would give us wider exposure to many buyers at once,\u201d Jiang explains. And that\u2019s exactly what happened for Nerv.<\/p>\n<p>The brand had only been on RangeMe for a month and a half when their unique offering caught the eye of a buyer. The anti-anxiety-relieving beverage was the perfect fit for a new fixture, now in a number of <a href=\"http:\/\/www.rangeme.com\/cvs?utm_source=blog&amp;utm_medium=customer_spotlight&amp;utm_campaign=cvs\" target=\"_blank\" rel=\"noopener noreferrer\">CVS<\/a> Pharmacy stores, focused on stress relief, aromatherapy, and relaxation. <span class=\"pull-right\"><span style=\"font-weight: 400;\"> \u201cWe chose RangeMe because it seemed like a powerful platform that would give us wider exposure.\u201d <\/span><\/span><\/p>\n<p>Nerv is currently stocked in more than 80 CVS Pharmacy locations, and they are also working on doing promotions with CVS to further boost sales. The team hopes to expand upon this partnership in the future.<\/p>\n<h2><b>Committed to serving retailers\u2019 and customers\u2019 growing need to manage stress<\/b><\/h2>\n<p>The Nerv team is excited to keep landing new retailer placements while expanding upon their sales strategy and gaining new customers in creative ways. Because Nerv started out on a college campus, the team focuses a lot of their sales and marketing efforts on student brand ambassadors. This approach has offered a lot of organic growth potential for Nerv, and the team is excited to keep growing to new campuses to spread the word about Nerv and continue their mission of helping people\u2014especially busy students\u2014manage their stress.<\/p>\n<p>\u201cOur goal was to create something for anxiety relief that would be affordable and accessible,\u201d Jiang explains. \u201cWe\u2019re in a place where we\u2019re ready to move to those larger-scale accounts and distribute this product that we know people love\u2014and RangeMe has helped us make our product accessible to more people.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>While getting his degree in neuroscience, Dr. Michael Jiang was inspired to help his peers manage their anxiety.<\/p>\n","protected":false},"author":47,"featured_media":4194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[270,306,310,309,106,36,307,305,308,203,105,107],"class_list":["post-4190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-consumer-trends","tag-cvs","tag-cvs-pharmacy","tag-focus","tag-health","tag-innovation","tag-michael-jiang","tag-nerv","tag-supplement","tag-supplements","tag-supplier-spotlight","tag-wellness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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Prior to this, he spent 14 years as an editor with Progressive Grocer magazine, and has also written for trade media brands including Chain Drug Review, Convenience Store News, Drug Store News, FoodService Director, The Gourmet Retailer, MMR, Retail Leader and Store Brands Magazine.","sameAs":["https:\/\/www.instagram.com\/tarnowskijoseph\/","https:\/\/www.linkedin.com\/in\/tarnowskijoseph\/","https:\/\/x.com\/tarnowskijoseph"],"url":"https:\/\/www.rangeme.com\/blog\/author\/joetarnowski\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/4190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/comments?post=4190"}],"version-history":[{"count":10,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/4190\/revisions"}],"predecessor-version":[{"id":12727,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/4190\/revisions\/12727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media\/4194"}],"wp:attachment":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media?parent=4190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/categories?post=4190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/tags?post=4190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}