{"id":4049,"date":"2019-07-29T11:55:21","date_gmt":"2019-07-29T19:55:21","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=4049"},"modified":"2023-12-12T00:03:38","modified_gmt":"2023-12-12T08:03:38","slug":"private-labels","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/private-labels\/","title":{"rendered":"Private Labels Emerge as Unstoppable Brands"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Private labels, private brands, store brands, own brands \u2013 whatever you call them, they\u2019re one of 2018\u2019s hottest retail trends. Retailers in the U.S. and around the world are investing in private label to stand out with exclusive products that build loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Update: <\/strong>Exciting 2019 private label stats<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Private-label sales have increased by $7.9 billion across brick-and-mortar stores in the past three years and CPG private label sales now account for 3% of online dollar sales, up from 1.3% two years ago.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_1');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_1');\" ><sup id=\"footnote_plugin_tooltip_4049_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_1\" class=\"footnote_tooltip\">From Household To Hygiene Products, Private Label Is Upending Omnichannel landscape<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li>\n\n\n\n<li>According to Food Navigator USA, 85% of consumers are saying that they trust private label brands and 81% are saying that they buy private label products during every shopping trip. Even more convincing, they reported consumers are shifting their dollars accordingly with 53% of consumers say they shop at a store specifically for its private brand.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_2');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_2');\" ><sup id=\"footnote_plugin_tooltip_4049_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_2\" class=\"footnote_tooltip\">Shoup, Mary Ellen. More than half of consumers shop at a store specifically for its private brand, says Damon report.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li>\n\n\n\n<li>U.S. mass merchants, wholesale clubs, dollar stores, and military commissaries totaled private brand dollar sales of $60.8 billion last year, up 9.8% year over year, according to Private Label Manufacturers Association.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_3');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_3');\" ><sup id=\"footnote_plugin_tooltip_4049_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_3\" class=\"footnote_tooltip\">Redman, Russell. Private Label Growth Spurred By Madd Retailers. April 23, 2019.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li>\n<\/ul>\n\n\n<hr \/>\n<p><span style=\"font-weight: 400;\">In U.S. grocery, private label earned sales of $138 billion in 2017, according to Food Marketing Institute (FMI) and IRI<\/span><span style=\"font-weight: 400;\">\u00ae<\/span><span style=\"font-weight: 400;\">.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_4');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_4');\" ><sup id=\"footnote_plugin_tooltip_4049_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_4\" class=\"footnote_tooltip\">New FMI and IRI Report Reveals Private Brands Make a Big Comeback. July 11, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"> Nielsen reports that in the last quarter of 2017 private labels posted dollar growth of more than three times the rate of branded products.<\/span> <span style=\"font-weight: 400;\">Consumers also savored more high-end offerings, as premium private label achieved a growth rate of nearly 11%.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_5');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_5');\" ><sup id=\"footnote_plugin_tooltip_4049_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_5\" class=\"footnote_tooltip\">Watson, Elaine. Nielsen on private label: \u2018We\u2019ve seen a complete reversal in growth trajectory compared to manufacturer branded items.\u2019 Food Navigator-USA. April 5, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<h2><b>Private label is popular among consumers and companies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As consumers seek ease, convenience, and a personalized shopping experience, private labels can help retailers deliver all those benefits, plus variety. FMI and IRI found that 69% of consumers said it\u2019s important to have a good assortment of private brands in food and beverage.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_6');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_6');\" ><sup id=\"footnote_plugin_tooltip_4049_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_6\" class=\"footnote_tooltip\">New FMI and IRI Report Reveals Private Brands Make a Big Comeback. July 11, 2018.<br \/><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<p style=\"text-align: center;\"><strong><i>Big Food&#8217;s \u201cbusiness model of mass production<\/i><i><br \/><\/i><i>for a mass market is obsolete.&#8221;<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_7');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_7');\" ><sup id=\"footnote_plugin_tooltip_4049_1_7\" class=\"footnote_plugin_tooltip_text\">7<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_7\" class=\"footnote_tooltip\">Olive, David. Why shoppers are losing their taste for Big Food. Toronto Star. May 25, 2018.<br \/><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_7').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_7', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Grocery retailers already see a strong consumer shift toward fresh, organic, and natural foods and away from packaged, processed products.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_8');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_8');\" ><sup id=\"footnote_plugin_tooltip_4049_1_8\" class=\"footnote_plugin_tooltip_text\">8<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_8\" class=\"footnote_tooltip\">Deep Dive: Private Label in US Grocery\u2014Five Drivers of Growth. Coresight Research. October 19, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_8').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_8', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"> Consumer tastes have fragmented from mass market appeal to diverse segments that span categories, including vegan, free-from, and local. To reflect demand for health and wellness options, consumer packaged goods (CPG) giants are acquiring smaller brands and reformulating their recipes as consumers seek less sugar, salt, and fat.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It\u2019s not just consumers who appreciate this trend, given the compelling business case for private brands. Retailers use private label to nimbly adapt to changing consumer needs, including healthy food options, sustainable products, and support for local communities. Private label helps retailers gain greater control over their supply chain and profit margins, and establish loyalty, as the products are exclusive to the retailer. This exclusivity can contribute to a competitive advantage, as 53% of consumers use store brands to determine where they shop now (vs. 34% in 2011).<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_9');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_9');\" ><sup id=\"footnote_plugin_tooltip_4049_1_9\" class=\"footnote_plugin_tooltip_text\">9<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_9\" class=\"footnote_tooltip\">Wells, Jeff. Report: Private label grocery sales are a mixed bag for Amazon. Food Dive. July 19, 2018.<br \/><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_9').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_9', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<h2><b>Private label shoppers show generational differences<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Since different ages can mean different private label needs, there are some notable distinctions among consumer cohorts. For instance, Millennials cite their indifference for established brand names, as 51% have no real preference between private label and national<\/span> <span style=\"font-weight: 400;\">brands, and they will buy private label brands if they think they are as good as multinational brands.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_10');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_10');\" ><sup id=\"footnote_plugin_tooltip_4049_1_10\" class=\"footnote_plugin_tooltip_text\">10<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_10\" class=\"footnote_tooltip\">Pasquarelli, Adrianne. The Millennial Dilemma: The generic generation doesn\u2019t want you. Ad Age. August 21, 2017.<br \/><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_10').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_10', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_11');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_11');\" ><sup id=\"footnote_plugin_tooltip_4049_1_11\" class=\"footnote_plugin_tooltip_text\">11<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_11\" class=\"footnote_tooltip\">Greenwood, Chelsea. Americans are starting to shop more like Europeans \u2014 and that should terrify Frito-Lay, Coca-Cola, and Kraft. Business Insider. March 10, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_11').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_11', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, 89% of baby boomers and 88% of Gen X consumers buy private label because of lower or comparable prices compared with brands.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_12');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_12');\" ><sup id=\"footnote_plugin_tooltip_4049_1_12\" class=\"footnote_plugin_tooltip_text\">12<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_12\" class=\"footnote_tooltip\"> Karst, Tom. The future of private label and fresh produce. The Packer. February 20, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_12').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_12', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"> Also, Generation X accounts for 31% of all dollars spent on private brands.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_13');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_13');\" ><sup id=\"footnote_plugin_tooltip_4049_1_13\" class=\"footnote_plugin_tooltip_text\">13<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_13\" class=\"footnote_tooltip\"> New FMI and IRI Report Reveals Private Brands Make a Big Comeback. July 11, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_13').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_13', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<h2><b>Retailers boost private label investments<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Major retailers are devoting more resources to the private brands in their assortments. Here are some of their recent private label initiatives.<\/span><\/p>\n<h3><b>Amazon<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Significant investments in private label by Amazon reinforce that this trend is on fire:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Variety:<\/b><span style=\"font-weight: 400;\"> Amazon has 80 private label brands, excluding Whole Foods\u2019 365 Everyday Value brand. Clothing, shoes, and jewelry account for 69 of the 80 private brands.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_14');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_14');\" ><sup id=\"footnote_plugin_tooltip_4049_1_14\" class=\"footnote_plugin_tooltip_text\">14<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_14\" class=\"footnote_tooltip\"> Smith, Cooper. Amazon\u2019s Private Label Fever. Gartner L2. April 3, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_14').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_14', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"> Currently, only 2% of Amazon\u2019s private label offerings are in food and beverage.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_15');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_15');\" ><sup id=\"footnote_plugin_tooltip_4049_1_15\" class=\"footnote_plugin_tooltip_text\">15<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_15\" class=\"footnote_tooltip\">Wells, Jeff. Report: Private label grocery sales are a mixed bag for Amazon. Food Dive. July 19, 2018.<br \/><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_15').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_15', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Prime Day:<\/b><span style=\"font-weight: 400;\"> This year\u2019s record-setting Prime Day sale highlights included sales records for Amazon\u2019s voice devices, and bestsellers from private labels Stone &amp; Beam, Presto!, Daily Ritual, and AmazonBasics.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_16');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_16');\" ><sup id=\"footnote_plugin_tooltip_4049_1_16\" class=\"footnote_plugin_tooltip_text\">16<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_16\" class=\"footnote_tooltip\"> Prime Members Again Enjoyed the Biggest Global Shopping Event in Amazon History this Prime Day. July 18, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_16').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_16', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Whole Foods: <\/b><span style=\"font-weight: 400;\">Sales of 365 Everyday Value brand from Whole Foods Market on Amazon totalled $10 million in just three months, with average weekly sales gains of 9%. The 365 Everyday Value brand was consistently the No. 2 performer in sales volume behind Amazon\u2019s main private label, AmazonBasics, during the period, and the fourth most popular brand last year.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_17');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_17');\" ><sup id=\"footnote_plugin_tooltip_4049_1_17\" class=\"footnote_plugin_tooltip_text\">17<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_17\" class=\"footnote_tooltip\">Hamstra, Mark. Amazon tallies $10M in Whole Foods 365 private label sales. Supermarket News. December 20, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_17').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_17', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Voice:<\/b><span style=\"font-weight: 400;\"> Private labels give Amazon a competitive edge among shoppers who use <\/span><a href=\"https:\/\/www.rangeme.com\/blog\/the-power-of-voice\/\"><span style=\"font-weight: 400;\">voice technology<\/span><\/a><span style=\"font-weight: 400;\">, as its Alexa voice assistant often recommends Amazon\u2019s best-selling private label products before other brands.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pharmacy:<\/b><span style=\"font-weight: 400;\"> To challenge drugstores, Amazon sells (but does not own) Basic Care, an exclusive line of over-the-counter medications and health care items. The company can glean insights from sales data to increase its presence in the pharmacy channel.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_18');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_18');\" ><sup id=\"footnote_plugin_tooltip_4049_1_18\" class=\"footnote_plugin_tooltip_text\">18<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_18\" class=\"footnote_tooltip\">Howland, Daphne. Amazon selling private-label medications. Retail Dive. February 21, 2018.<br \/><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_18').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_18', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pets:<\/b><span style=\"font-weight: 400;\"> This category on Amazon grew more than \u00a040% last year, earning over $2 billion in annual sales, which may have prompted Amazon to create its first private label pet food brand as a value-added benefit available exclusively to Prime members.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_19');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_19');\" ><sup id=\"footnote_plugin_tooltip_4049_1_19\" class=\"footnote_plugin_tooltip_text\">19<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_19\" class=\"footnote_tooltip\">Howland, Daphne. Amazon launches new private-label pet brand Wag. Retail Dive. May 3, 2018.<br \/><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_19').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_19', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/li>\n<\/ul>\n<h3><b>Walmart<\/b><span style=\"font-weight: 400;\">: <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The world\u2019s largest retailer recently launched\u00a0its own brand of wines, Winemakers Selection, with products from California, France, and Italy.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_20');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_20');\" ><sup id=\"footnote_plugin_tooltip_4049_1_20\" class=\"footnote_plugin_tooltip_text\">20<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_20\" class=\"footnote_tooltip\">Sherman, Elisabeth. Did You Know That Walmart, Target and 7-Eleven Sell Their Own Wine? Now You Do. Food &amp; Wine. June 7, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_20').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_20', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"> Walmart launched four new private label fashion brands, including plus size and children\u2019s apparel.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_21');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_21');\" ><sup id=\"footnote_plugin_tooltip_4049_1_21\" class=\"footnote_plugin_tooltip_text\">21<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_21\" class=\"footnote_tooltip\">Petro, Greg. Walmart Vs. Amazon: The Private Label War. Forbes. July 15, 2018.<br \/><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_21').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_21', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"> In addition, Walmart-owned Jet.com launched the Uniquely J line of CPG products, including organic and fair trade coffee, pantry, and laundry items.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_22');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_22');\" ><sup id=\"footnote_plugin_tooltip_4049_1_22\" class=\"footnote_plugin_tooltip_text\">22<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_22\" class=\"footnote_tooltip\">Mohan, Anne Marie. Jet.com launches Uniquely J private brand geared to Urban Millennials. Packaging World. April 23, 2018.<br \/><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_22').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_22', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"> Targeting urban Millennials, the packaging for Uniquely J looks like funky, intricately designed tattoos.<\/span><\/p>\n<h3><b>Target: <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The cheap chic retailer<\/span> <span style=\"font-weight: 400;\">recently launched a dozen private label brands for home goods and apparel to woo consumers with affordable items with aesthetic appeal.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_23');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_23');\" ><sup id=\"footnote_plugin_tooltip_4049_1_23\" class=\"footnote_plugin_tooltip_text\">23<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_23\" class=\"footnote_tooltip\">Ruff, Corinne. Target launches another home brand in private label push. Retail Dive. June 7, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_23').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_23', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"> In addition, Target launched a subscription box service for its popular children\u2019s private label clothing line, Cat &amp; Jack, for convenient home delivery for busy, sleep-deprived parents.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_24');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_24');\" ><sup id=\"footnote_plugin_tooltip_4049_1_24\" class=\"footnote_plugin_tooltip_text\">24<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_24\" class=\"footnote_tooltip\"> Statz, Augusta. Target Just Launched A Cat &amp; Jack Baby Clothing Subscription Box. Simplemost. February 20, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_24').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_24', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<h3><b>Kroger<\/b><span style=\"font-weight: 400;\">: <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">During the first quarter of 2018, Kroger\u2019s own brands accounted for 29% of unit sales and 27% of sales dollars, the highest ever retail dollar share in the company\u2019s history. Kroger\u2019s natural and organic private label brands earned 5% sales growth, led by double-digit growth in its Simple Truth and Simple Truth Organic lines.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_25');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_25');\" ><sup id=\"footnote_plugin_tooltip_4049_1_25\" class=\"footnote_plugin_tooltip_text\">25<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_25\" class=\"footnote_tooltip\">Durham, Christopher. Kroger Brands Grew Faster Than National Brands. My Private Brand. June 25, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_25').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_25', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<h3><b>Trader Joe\u2019s: <\/b><\/h3>\n<h3><span style=\"font-weight: 400;\">This popular supermarket chain\u2019s loyal following is due in part to its private label excellence.<\/span> <span style=\"font-weight: 400;\">Trader Joe\u2019s private labels account for nearly 85% of the stores\u2019 assortment. The company insists that these private brands remain free from high fructose corn syrup, GMO ingredients, hydrogenated oils, MSG, and artificial colors, flavors, and preservatives.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_26');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_26');\" ><sup id=\"footnote_plugin_tooltip_4049_1_26\" class=\"footnote_plugin_tooltip_text\">26<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_26\" class=\"footnote_tooltip\">16 Must-Know Secrets About Trader Joe&#8217;s, Straight from a Store Manager. Tasting Table. June 22, 2018.<br \/><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_26').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_26', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span> <span style=\"font-weight: 400;\">Its private label sparkling wine just won a<\/span> <span style=\"font-weight: 400;\">PLMA 2018 International Salute to Excellence Award.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_27');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_27');\" ><sup id=\"footnote_plugin_tooltip_4049_1_27\" class=\"footnote_plugin_tooltip_text\">27<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_27\" class=\"footnote_tooltip\">American supermarkets win awards for their wines in international competition. Longview News-Journal. July 17, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_27').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_27', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b><br \/><\/b><b>Aldi:<\/b><\/h3>\n<h3><span style=\"font-weight: 400;\">Private labels account for 90% of the discounter\u2019s products, and Aldi won more than 200 awards for its private brand products in 2017. Given the growing popularity of the health and wellness lifestyle, Aldi\u00a0ensures its private labels are free from synthetic colors, trans fats, MSG, and growth hormones. The grocer also expanded its line of gluten-free products and its SimplyNature products, which are free of more than 125 artificial ingredients.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_28');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_28');\" ><sup id=\"footnote_plugin_tooltip_4049_1_28\" class=\"footnote_plugin_tooltip_text\">28<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_28\" class=\"footnote_tooltip\">DeLoatch, Pamela. Aldi racks up more than 200 private label awards. Food Dive. January 3, 2018.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_28').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_28', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>Brandless: <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This direct-to-consumer e-commerce disruptor sells private label goods and shortens the supply chain by bypassing retailers. To meet changing lifestyle, dietary, and belief systems, Brandless\u2019 assortment includes a wide variety of organic, non-GMO, and clean products.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_29');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_29');\" ><sup id=\"footnote_plugin_tooltip_4049_1_29\" class=\"footnote_plugin_tooltip_text\">29<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_29\" class=\"footnote_tooltip\">Johnson, Lauren. 5 Brands Shaking Up the Grocery Industry by Changing What We Choose to Eat and How We Buy Food. Adweek. November 20, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_29').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_29', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<h2><b>Private label opportunities for retail companies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Given the growth of private label, suppliers of all sizes now have an opportunity to establish strategic partnerships with retailers, especially if they create products that align with in-demand consumer trends like organic, sustainable, and local goods. In addition, \u201cinnovative manufacturers who can keep costs low will be the winners\u201d by helping retailers to scale fast using private label products.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_30');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_30');\" ><sup id=\"footnote_plugin_tooltip_4049_1_30\" class=\"footnote_plugin_tooltip_text\">30<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_30\" class=\"footnote_tooltip\"> L.E.K. Consulting. The Next Wave of Private Label. Supermarket News. February 22, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_30').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_30', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailers can stand out from retail rivals and national brands with innovative private brands. For instance, grocers can work with suppliers to create new private label solutions, including healthier food options than what\u2019s currently available on shelves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For both retailers and suppliers, growth areas include premium and specialty products, like salsa, granola, and prepared foods. Experts expect additional private label growth in fresh-to-go and perimeter categories, like produce, dairy, and meat.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_31');\" onkeypress=\"footnote_moveToReference_4049_1('footnote_plugin_reference_4049_1_31');\" ><sup id=\"footnote_plugin_tooltip_4049_1_31\" class=\"footnote_plugin_tooltip_text\">31<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4049_1_31\" class=\"footnote_tooltip\"> Ibid.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4049_1_31').tooltip({ tip: '#footnote_plugin_tooltip_text_4049_1_31', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since today\u2019s consumers are hungry for variety, convenience, and ease, retail companies can use private labels to deliver exclusive products that honor consumer diversity and build loyalty with exclusive offerings.<\/span><\/p>\n\n\n<p class=\"wp-block-paragraph\"><em>Buyers, boost your private label offering by filtering brands with private label options on RangeMe. Discover private label brands <\/em><a href=\"https:\/\/app.rangeme.com\/buyers\/current\/dashboard\/all\"><em>here<\/em><\/a><em>. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Suppliers, do you offer private label options? Be sure to <\/em><a href=\"https:\/\/help.rangeme.com\/hc\/en-us\/articles\/115010084068-Distribution-Fields\"><em>update your profile<\/em><\/a><em> with the correct information <\/em><a href=\"https:\/\/app.rangeme.com\/suppliers\/current\/dashboard\"><em>here<\/em><\/a><em>. <\/em><\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_4049_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_4049_1();\">[<a id=\"footnote_reference_container_collapse_button_4049_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_4049_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_1');\"><a id=\"footnote_plugin_reference_4049_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\">From Household To Hygiene Products, Private Label Is Upending Omnichannel landscape<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_2');\"><a id=\"footnote_plugin_reference_4049_1_2\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2<\/a><\/th> <td class=\"footnote_plugin_text\">Shoup, Mary Ellen. More than half of consumers shop at a store specifically for its private brand, says Damon report.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_3');\"><a id=\"footnote_plugin_reference_4049_1_3\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3<\/a><\/th> <td class=\"footnote_plugin_text\">Redman, Russell. Private Label Growth Spurred By Madd Retailers. April 23, 2019.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_4');\"><a id=\"footnote_plugin_reference_4049_1_4\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4<\/a><\/th> <td class=\"footnote_plugin_text\">New FMI and IRI Report Reveals Private Brands Make a Big Comeback. July 11, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_5');\"><a id=\"footnote_plugin_reference_4049_1_5\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5<\/a><\/th> <td class=\"footnote_plugin_text\">Watson, Elaine. Nielsen on private label: \u2018We\u2019ve seen a complete reversal in growth trajectory compared to manufacturer branded items.\u2019 Food Navigator-USA. April 5, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_6');\"><a id=\"footnote_plugin_reference_4049_1_6\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6<\/a><\/th> <td class=\"footnote_plugin_text\">New FMI and IRI Report Reveals Private Brands Make a Big Comeback. July 11, 2018.<br \/><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_7');\"><a id=\"footnote_plugin_reference_4049_1_7\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>7<\/a><\/th> <td class=\"footnote_plugin_text\">Olive, David. Why shoppers are losing their taste for Big Food. Toronto Star. May 25, 2018.<br \/><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_8');\"><a id=\"footnote_plugin_reference_4049_1_8\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>8<\/a><\/th> <td class=\"footnote_plugin_text\">Deep Dive: Private Label in US Grocery\u2014Five Drivers of Growth. Coresight Research. October 19, 2017.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_4049_1_9\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_9');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>9,<\/a> <a id=\"footnote_plugin_reference_4049_1_15\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_15');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>15<\/a><\/th> <td class=\"footnote_plugin_text\">Wells, Jeff. Report: Private label grocery sales are a mixed bag for Amazon. Food Dive. July 19, 2018.<br \/><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_10');\"><a id=\"footnote_plugin_reference_4049_1_10\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>10<\/a><\/th> <td class=\"footnote_plugin_text\">Pasquarelli, Adrianne. The Millennial Dilemma: The generic generation doesn\u2019t want you. Ad Age. August 21, 2017.<br \/><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_11');\"><a id=\"footnote_plugin_reference_4049_1_11\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>11<\/a><\/th> <td class=\"footnote_plugin_text\">Greenwood, Chelsea. Americans are starting to shop more like Europeans \u2014 and that should terrify Frito-Lay, Coca-Cola, and Kraft. Business Insider. March 10, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_12');\"><a id=\"footnote_plugin_reference_4049_1_12\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>12<\/a><\/th> <td class=\"footnote_plugin_text\"> Karst, Tom. The future of private label and fresh produce. The Packer. February 20, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_13');\"><a id=\"footnote_plugin_reference_4049_1_13\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>13<\/a><\/th> <td class=\"footnote_plugin_text\"> New FMI and IRI Report Reveals Private Brands Make a Big Comeback. July 11, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_14');\"><a id=\"footnote_plugin_reference_4049_1_14\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>14<\/a><\/th> <td class=\"footnote_plugin_text\"> Smith, Cooper. Amazon\u2019s Private Label Fever. Gartner L2. April 3, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_16');\"><a id=\"footnote_plugin_reference_4049_1_16\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>16<\/a><\/th> <td class=\"footnote_plugin_text\"> Prime Members Again Enjoyed the Biggest Global Shopping Event in Amazon History this Prime Day. July 18, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_17');\"><a id=\"footnote_plugin_reference_4049_1_17\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>17<\/a><\/th> <td class=\"footnote_plugin_text\">Hamstra, Mark. Amazon tallies $10M in Whole Foods 365 private label sales. Supermarket News. December 20, 2017.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_18');\"><a id=\"footnote_plugin_reference_4049_1_18\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>18<\/a><\/th> <td class=\"footnote_plugin_text\">Howland, Daphne. Amazon selling private-label medications. Retail Dive. February 21, 2018.<br \/><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_19');\"><a id=\"footnote_plugin_reference_4049_1_19\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>19<\/a><\/th> <td class=\"footnote_plugin_text\">Howland, Daphne. Amazon launches new private-label pet brand Wag. Retail Dive. May 3, 2018.<br \/><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_20');\"><a id=\"footnote_plugin_reference_4049_1_20\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>20<\/a><\/th> <td class=\"footnote_plugin_text\">Sherman, Elisabeth. Did You Know That Walmart, Target and 7-Eleven Sell Their Own Wine? Now You Do. Food &amp; Wine. June 7, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_21');\"><a id=\"footnote_plugin_reference_4049_1_21\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>21<\/a><\/th> <td class=\"footnote_plugin_text\">Petro, Greg. Walmart Vs. Amazon: The Private Label War. Forbes. July 15, 2018.<br \/><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_22');\"><a id=\"footnote_plugin_reference_4049_1_22\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>22<\/a><\/th> <td class=\"footnote_plugin_text\">Mohan, Anne Marie. Jet.com launches Uniquely J private brand geared to Urban Millennials. Packaging World. April 23, 2018.<br \/><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_23');\"><a id=\"footnote_plugin_reference_4049_1_23\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>23<\/a><\/th> <td class=\"footnote_plugin_text\">Ruff, Corinne. Target launches another home brand in private label push. Retail Dive. June 7, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_24');\"><a id=\"footnote_plugin_reference_4049_1_24\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>24<\/a><\/th> <td class=\"footnote_plugin_text\"> Statz, Augusta. Target Just Launched A Cat &amp; Jack Baby Clothing Subscription Box. Simplemost. February 20, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_25');\"><a id=\"footnote_plugin_reference_4049_1_25\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>25<\/a><\/th> <td class=\"footnote_plugin_text\">Durham, Christopher. Kroger Brands Grew Faster Than National Brands. My Private Brand. June 25, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_26');\"><a id=\"footnote_plugin_reference_4049_1_26\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>26<\/a><\/th> <td class=\"footnote_plugin_text\">16 Must-Know Secrets About Trader Joe&#8217;s, Straight from a Store Manager. Tasting Table. June 22, 2018.<br \/><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_27');\"><a id=\"footnote_plugin_reference_4049_1_27\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>27<\/a><\/th> <td class=\"footnote_plugin_text\">American supermarkets win awards for their wines in international competition. Longview News-Journal. July 17, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_28');\"><a id=\"footnote_plugin_reference_4049_1_28\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>28<\/a><\/th> <td class=\"footnote_plugin_text\">DeLoatch, Pamela. Aldi racks up more than 200 private label awards. Food Dive. January 3, 2018.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_29');\"><a id=\"footnote_plugin_reference_4049_1_29\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>29<\/a><\/th> <td class=\"footnote_plugin_text\">Johnson, Lauren. 5 Brands Shaking Up the Grocery Industry by Changing What We Choose to Eat and How We Buy Food. Adweek. November 20, 2017.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_30');\"><a id=\"footnote_plugin_reference_4049_1_30\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>30<\/a><\/th> <td class=\"footnote_plugin_text\"> L.E.K. Consulting. The Next Wave of Private Label. Supermarket News. February 22, 2017.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_4049_1('footnote_plugin_tooltip_4049_1_31');\"><a id=\"footnote_plugin_reference_4049_1_31\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>31<\/a><\/th> <td class=\"footnote_plugin_text\"> Ibid.<\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_4049_1() { jQuery('#footnote_references_container_4049_1').show(); jQuery('#footnote_reference_container_collapse_button_4049_1').text('\u2212'); } function footnote_collapse_reference_container_4049_1() { jQuery('#footnote_references_container_4049_1').hide(); jQuery('#footnote_reference_container_collapse_button_4049_1').text('+'); } function footnote_expand_collapse_reference_container_4049_1() { if (jQuery('#footnote_references_container_4049_1').is(':hidden')) { footnote_expand_reference_container_4049_1(); } else { footnote_collapse_reference_container_4049_1(); } } function footnote_moveToReference_4049_1(p_str_TargetID) { footnote_expand_reference_container_4049_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - 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