{"id":4018,"date":"2018-07-27T08:30:18","date_gmt":"2018-07-27T16:30:18","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=4018"},"modified":"2021-10-07T15:11:12","modified_gmt":"2021-10-07T23:11:12","slug":"pearson-ranch-jerky-wrangles-a-deal-with-giant","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/pearson-ranch-jerky-wrangles-a-deal-with-giant\/","title":{"rendered":"Supplier Spotlight: Pearson Ranch Jerky wrangles a deal with Giant"},"content":{"rendered":"

L<\/span>ifelong rancher Marvin Cromwell is a cowboy at heart, so he never envisioned himself creating a brand, let alone using an online platform to promote it. However, once his son convinced him that the ranch\u2019s offering of elk, buffalo, venison, and wild boar jerky would be successful with retailers, Pearson Ranch Jerky<\/a> expanded its retail journey with RangeMe and broke into new retail space they were not able to penetrate before. Find out how rebranding and getting RangeMe Verified\u2122 helped Pearson Ranch Jerky scored a deal with Giant and other retailers.<\/p>\n

A family affair<\/b>
\nRunning a ranch and raising cattle runs in the Pearson family. Pearson Ranch was founded by Marvin\u2019s great uncle, Ken Pearson, in 1959 in New Mexico, and Marvin took over the fourth-generation ranch in 1984.<\/p>\n

In 2000, Marvin added elk and buffalo to the animals raised on their ranch and started selling their jerky to Bass Pro Shops and Cabela’s, but he considered it to be \u201cjust a sideline, not really a serious business.\u201d So, when his son, Matt Cromwell, came to him in 2012, sure that they could \u201csell this stuff anywhere,\u201d Marvin was skeptical. \"\"<\/p>\n

Luckily, his son turned out to be an excellent salesman, and Pearson Ranch Jerky turned out to be quite popular. \u201cI was proven wrong,\u201d Marvin happily admits after his son spent a year successfully selling the jerky right out of his pickup truck to convenience stores and at truck stops.<\/p>\n

With these initial wins under his belt, Marvin was ready to take the brand to the next level and actively pursue other retailer placements.<\/p>\n

The power of packaging<\/b>
\nAfter hearing about RangeMe, Matt set up their brand page and product listings. He was discouraged by the brand\u2019s lack of traction at first. However, several months later, Pearson Ranch Jerky decided to rebrand.<\/p>\n

\"\"<\/p>\n

\u201cMillennials are the ones buying jerky,\u201d Marvin explains. To target these consumers, Pearson Ranch Jerky came out with quirky new product packaging featuring cartoon animals and the accompanying hashtag #URWHATUEAT. They also removed nitrites and nitrates from their jerky and lowered the sodium content by using sea salt and celery powder to make the product all-natural and more appealing to health-conscious consumers.<\/p>\n

Sure enough, this Millennial-minded rebrand did the trick. As soon as they updated their products in RangeMe with their new packaging and got Verified they started getting buyer interest.<\/p>\n

A Giant win<\/b>
\nInspired by the increased interest and determined to find success on RangeMe with their new look, Marvin decided to upgrade to Premium and become RangeMe Verified\u2122. The decision wasn\u2019t an easy one for him, as he was concerned about the cost. \u201cFor a major company, it\u2019s nothing, but for a small company, it\u2019s a lot of money,\u201d he explains. \u201cBut I decided to go ahead and try it out.\u201d<\/p>\n

It turned out to be a great decision for Pearson Ranch Jerky. After rebranding and getting Verified, a buyer from Giant, a subsidiary of Ahold, reached out to the brand through RangeMe. Once they had connected and requested samples through the platform, they moved forward with the deal in-person and brought the jerky into their stores. \"\"<\/p>\n

In addition to their success with Giant, Pearson Ranch Jerky has sold a pallet of their Wild Boar Jerky to Bulu Box through RangeMe, and are in talks with other retailers through the platform. Marvin is thrilled with the success the brand has found on RangeMe. \u201cIn the 18 years of marketing our brand,\u201d he says, \u201cthere has been no better ROI than RangeMe.\u201d<\/p>\n

A wide-open future<\/b>
\n \u201cDollar for dollar, RangeMe is the best spend you\u2019ll ever make.\u201d <\/span><\/span> Moving forward, Marvin is excited to continue the success of the Pearson Ranch Jerky brand, while expanding Pearson Ranch\u2019s ranch operation itself, with the help of his sons Matt and Brandon, wife Yvette, brother Bret, and other non-family team members. In addition to the original New Mexico location, they recently acquired another ranch in Missouri to keep up with growing demand for their jerky and continue raising their natural, grass-fed animals. Marvin and Yvette are focused on getting the new ranch fully up and running, while his team continues winning new retailer placements and reaping the rewards of RangeMe.<\/p>\n

Despite his initial reservations, Marvin has no doubt that his investment in RangeMe has paid off for Pearson Ranch Jerky. \u201cDollar for dollar, RangeMe is the best spend you\u2019ll ever make.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

A cowboy spirit and a little help from RangeMe took this family-run jerky brand from ranch to retail.<\/p>\n","protected":false},"author":47,"featured_media":4044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[244,37,191,243,242],"class_list":["post-4018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-bulu-box","tag-cpg","tag-giant-landover","tag-jerky","tag-pearson-ranch-jerky"],"yoast_head":"\nSupplier Spotlight: Pearson Ranch Jerky wrangles a deal with Giant - The RangeMe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/pearson-ranch-jerky-wrangles-a-deal-with-giant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supplier Spotlight: Pearson Ranch Jerky wrangles a deal with Giant - 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