{"id":3586,"date":"2018-03-30T13:33:43","date_gmt":"2018-03-30T21:33:43","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=3586"},"modified":"2023-12-11T22:52:00","modified_gmt":"2023-12-12T06:52:00","slug":"supplier-spotlight-high-performance-skincare-brand-wins-retailers-over-naturally","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-high-performance-skincare-brand-wins-retailers-over-naturally\/","title":{"rendered":"Supplier Spotlight: High-performance skincare brand wins retailers over naturally"},"content":{"rendered":"

W<\/span>hat started out as a passion project in his tiny bedroom-turned-R&D-lab, Orgaid, created by Dr. Ian Baek, PhD, is the first manufactured organic sheet mask in the United States. This innovative RangeMe Verified\u2122 brand is already making waves throughout the beauty and wellness community. Learn how ORGAID has leveraged RangeMe to increase their momentum and land four different retailers.<\/p>\n

The Science of Beauty<\/b><\/h2>\n

Originally from South Korea, Dr. Ian Baek came to the United States to study how to deliver therapeutic effects to the \"ORGAIDhuman body using diverse biomaterial systems. Skincare products \u2014 sheet masks in particular \u2014 were extremely popular in his native South Korea, but Baek noticed that most were full of chemicals and preservatives that were harmful to the body.<\/p>\n

\u201cResearch has led me to learn more how the human body\u2019s systems are affected, and how ingredients affect the skin,\u201d Baek says. What\u2019s more, he notes, \u201cThe quality of sheet masks didn\u2019t meet American consumers\u2019 needs or standards.\u201d<\/p>\n

Breaking New Ground<\/b><\/h2>\n

While sheet masks are very popular in many Asian countries, Baek found that not a lot of American consumers were familiar with the product, and there were virtually no manufacturers in the country. This finding was one of the main reasons he \"Dr.founded ORGAID. The second reason being that while there were plenty of organic skincare products on the market, few brands understood the performance aspect \u2014 how the ingredients would work with and throughout the skin. ORGAID\u2019s sheet masks are composed of USDA certified organic ingredients and the patented Ecoderma fabric, to promote the best absorption of product to deeply penetrate the skin\u2019s pores.<\/p>\n

\u201cI wanted to make something that performed well with the skin and was organic,\u201d Baek says.<\/p>\n

That\u2019s what set ORGAID products apart from others when Baek exhibited at trade shows. With zero dollars in funding, getting the word out about his revolutionary products was tough. For the retailers ORGAID couldn\u2019t reach at trade shows, Baek’s team worked on becoming the top search result for organic and natural sheet masks.<\/p>\n

Next Level<\/b><\/h2>\n

Once Baek came across RangeMe, the activity and interest in his products ramped up to the next level. Within weeks of uploading ORGAID products to the platform, he had sample requests from four different retailers, Meijer<\/a>, Cambridge Naturals, Mother Earth Foods, and Organic Market. \"ORGAID<\/p>\n

All buyers were enthusiastic about Orgaid which resulted in new partnerships with each retailer \u2014 Meijer being the largest opportunity, rolling out his products in 230 of their stores.<\/p>\n

Growth for Baek and ORGAID has been swift \u2014 their first product launched in 2015 \u2014 and they kicked off 2018 by attending ECRM\u2019s CVS Health Supplier Review session and moving into a larger manufacturing facility to support increased production and roll out of new products. Nothing is slowing ORGAID down \u2014 this is a brand set to change what high-end performance and natural skincare means to the beauty community and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"

What started out as a passion project in a tiny bedroom, became the first manufactured organic sheet mask in the United States.<\/p>\n","protected":false},"author":25,"featured_media":3588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[221,217,48,30,218,219,220],"class_list":["post-3586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-ecoderma","tag-orgaid","tag-organic","tag-rangeme","tag-sheet-masks","tag-skincare","tag-usda-organic"],"yoast_head":"\nSupplier Spotlight: High-performance skincare brand wins retailers over naturally - The RangeMe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-high-performance-skincare-brand-wins-retailers-over-naturally\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supplier Spotlight: High-performance skincare brand wins retailers over naturally - 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