{"id":3500,"date":"2018-03-02T14:28:10","date_gmt":"2018-03-02T22:28:10","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=3500"},"modified":"2023-12-12T00:38:01","modified_gmt":"2023-12-12T08:38:01","slug":"supplier-spotlight-coromega-lands-a-big-fish-with-albertsons","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-coromega-lands-a-big-fish-with-albertsons\/","title":{"rendered":"Supplier Spotlight: Coromega lands a big fish with Albertsons"},"content":{"rendered":"

O<\/span>nce upon a time in Norway, a kindly grandfather named Papa Johan wanted his granddaughter to reap the health benefits of Omega-3 fatty acids found in so many delicious fish. The problem? Papa Johan’s granddaughter didn\u2019t find fish or fish oil to be delicious. So he developed a technology that would deliver the essential acids in a toothpaste-like format that was much more palatable for his granddaughter. But that\u2019s only one happy ending to this story. Read on to find out how the founders of Coromega Fish Oils found success by reimagining Papa Johan\u2019s original formulation and today are topping the market with their fish oil supplements.<\/p>\n

Fishing for new ideas<\/b><\/h2>\n

Almost two decades ago, the founders of Coromega bought the patent to Papa Johan\u2019s technology and brought it across the ocean to the United States, establishing themselves in North County, near San Diego. That original concept from Norway grew into what it is today\u2014an emulsion of fish oils, in forms similar to that of a \u201cgoo\u201d that runners \"Omega-3\"use as well as gummy fruits, which provide 2400 milligrams of Omega-3 in every dose, and in flavors anyone would smile about, like orange or coconut.<\/p>\n

Omega-3s are essential to a healthy body\u2014but they\u2019re not something that a human body produces on its own. Therefore, a supplement is needed. \u201cResearch has shown that these emulsions are better absorbed than pills or powders,\u201d says Joe Sanches, Sales Director for Coromega.<\/p>\n

Unlike other fish oil products on the market, Coromega uses only wild-caught fish and employs a technology that prevents their products from being oxidized.<\/p>\n

\u201cWe nitrogen-flush out all the oxygen in our packaging, allowing the product to stay fresh for three years,\u201d explains Sanches. \u201cIt’s almost as good as the day that we make it. Oxygen does not get in until you tear and squeeze the package. That’s how we’re able to maintain the beautiful flavor. Our Omega-3 Squeeze packets taste almost like eating an orangesicle.\u201d<\/p>\n

To ensure customers are getting the purest product possible, the company has invested in third-party certification to test for purity and quality. Coromega proudly claim a host of certifications and labels that connect with their consumers, such as Made in the USA, Friends of the Sea, and produced in a GMP-registered facility.<\/p>\n

Big fish, bigger ocean<\/b><\/h2>\n

Coromega\u2019s most valued way of connecting with buyers is \u201cbelly-to-belly\u201d through in-person activities, such as ECRM’s EPPS sessions\"Coromega, says Sanches. Finding RangeMe was huge as the CPG industry moves ever more online. Coromega now combines their existing sales efforts with a digital strategy using RangeMe.<\/p>\n

As a supplier, Sanches adds, \u201cWe\u2019re able to build out our brand using the platform and share the latest and greatest with buyers. Also, we don\u2019t have to send full-blown samples blindly. We can be more targeted, and that\u2019s why we love what RangeMe is doing.\u201d<\/p>\n

After signing up with RangeMe, Coromega received a sample request from none other than Albertsons, one of the largest grocery chains in the country. Knowing that getting a sample request from such a big player was a big deal, Coromega got their sample to the buyer in record time. They reconnected with their broker, Sanches says, who had a contact at Albertsons, and a week later they had an in-person meeting with the grocery chain. Within a couple of months, they had confirmation of their product on Albertsons\u2019 store shelves, and are currently delivering two SKUs to all of Albertsons 2,000+ stores.<\/p>\n

Getting into Albertsons<\/a> has been quite the pull for Coromega, who has used that success to net other potential fish in the retail industry.\"Coromega<\/p>\n

\u201cWe\u2019ve rolled that success into our presentation to some of the biggest nationwide retailers,\u201d says Sanches. \u201cWe use our story with RangeMe to let them know that we\u2019re in 2,000 stores now, and they should take a look at us. We\u2019re not just a small company; we\u2019re a mainstream player.\u201d<\/p>\n

As a longtime ECRM attendee, Coromega also leverages the EPPS sessions they attend to forge lasting relationships with buyers.<\/p>\n

As more and more consumers turn toward a healthy lifestyle, Coromega wants to be right there with them, easily accessible on retailers\u2019 shelves. And with the power of a national grocery chain supporting them, well, they might just need a bigger boat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Coromega helps deliver the health benefits of Omega-3 fatty acids, found in so many fish, in a delicious way. As more and more consumers turn towards a healthy lifestyle, Coromega wants to be right there with them, easily accessible on retailers’ shelves…<\/p>\n","protected":false},"author":25,"featured_media":3505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[201,602,38,204,37,259,28,601,106,600,202,472,420,203],"class_list":["post-3500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-albertsons","tag-broker","tag-consumer-goods","tag-coromega","tag-cpg","tag-ecrm","tag-entrepreneurship","tag-fish","tag-health","tag-made-in-the-usa","tag-omega-3","tag-product-discovery","tag-retail-ready","tag-supplements"],"yoast_head":"\nSupplier Spotlight: Coromega lands a big fish with Albertsons - The RangeMe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-coromega-lands-a-big-fish-with-albertsons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supplier Spotlight: Coromega lands a big fish with Albertsons - The RangeMe Blog\" \/>\n<meta property=\"og:description\" content=\"Coromega helps deliver the health benefits of Omega-3 fatty acids, found in so many fish, in a delicious way. 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