{"id":3336,"date":"2018-01-04T15:51:52","date_gmt":"2018-01-04T23:51:52","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=3336"},"modified":"2019-11-11T15:23:16","modified_gmt":"2019-11-11T23:23:16","slug":"supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/","title":{"rendered":"Supplier Spotlight: Van Wyk Confections&#8217; classic treat gets ahold of Ahold USA"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><span class=\"dropcap\">M<\/span>ark Van Wyk\u2019s expertise in the confectionary industry prompted him to found Van Wyk Confections, a Castle Rock, Colorado-based candy company, with his family in 2000. In recent years, Van Wyk Confections has evolved by developing unique products and leveraging its expertise in sales and distribution to make its way onto the shelves of big-box retailers. Read on to find out how this industry veteran leveraged RangeMe to get his nimble, family-run candy company onto the shelves of <a href=\"http:\/\/www.rangeme.com\/aholddelhaizeusbrands?utm_source=blog&amp;utm_medium=customer_spotlight&amp;utm_campaign=ahold\" target=\"_blank\" rel=\"noopener noreferrer\">Ahold<\/a> USA\u2019s grocery chains in less than five months.<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-paperback-grid-thumb wp-image-3339\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-91-375x250.png?auto=format%2Ccompress\" alt=\"Van Wyk's Sweet &amp; Salty Pretzel RODS\" width=\"375\" height=\"250\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-91-375x250.png?w=375 375w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-91-375x250.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-91-375x250.png?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-91-375x250.png?w=600 600w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-91-375x250.png?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-91-375x250.png?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-91-375x250.png?w=2048 2048w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><br \/>\n<b>A Nostalgic Treat<\/b><br \/>\n<span style=\"font-weight: 400;\">In the past five years, the creators behind Van Wyk\u2019s Sweet &amp; Salty Pretzel RODS have perfected the chocolate-dipped treat. With a variety of whimsical flavor combinations in individual packaging, Van Wyk\u2019s Sweet &amp; Salty Pretzel RODS tout themselves as a lower-calorie alternative to a candy bar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis product brings back a lot of memories for people, especially during the holidays, as they recall hand-making chocolate pretzels with loved ones,\u201d says Seth Van Wyk, sales director at Van Wyk Confections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To garner interest from buyers, the team at Van Wyk Confections followed a standard protocol when it came to sales: cold calls, trade shows, and samples. Drawn in by RangeMe\u2019s retailer partnerships, Van Wyk\u2019s joined the platform in hopes of connecting with a network of buyers they couldn\u2019t access through previous channels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe ability to highlight our brand and get product information in front of key buyers is ideal,\u201d Van Wyk states, \u201cRangeMe has allowed us to get in touch with buyers that we did not have access to before.\u201d<\/span><\/p>\n<p><b>Trusting the Process<\/b><br \/>\n<span style=\"font-weight: 400;\">Ahold-Delhaize is an international retail group that operates supermarkets and e-commerce businesses across the east coast and uses RangeMe for product discovery. When Van Wyk\u2019s Sweet &amp; Salty Pretzel RODS received a sample request from an Ahold buyer in the deli category, the initial experience of sending out samples was one that Van Wyks Confections was accustomed to. As for the process of getting the item in-store through the RangeMe introduction, the connection was unparalleled.<\/span><\/p>\n<p><span class=\"pull-right\"><span style=\"font-weight: 400;\">Typically it\u2019s a six to 12-month time frame, but thanks to the assistance of our buyer, our product was ready and live on shelves within four months.&#8221; <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOur buyer from Ahold became the driving force behind getting the Pretzel RODS into Giant Food and Stop &amp; Shop supermarket chains on the East coast. Typically it\u2019s a six to 12-month time frame, but thanks to the assistance of our buyer, our product was ready and live on shelves within four months,\u201d explains Seth Van Wyk. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the line between snacks and confections blur, Van Wyk Confections is presented with a unique opportunity to test product placement for their sweet and savory treat. Having placed the product in deli, snack, and candy categories and in numerous places throughout a store, the placement puzzle was nothing new for Van Wyks Confections. When it comes to working with an item that fits into multiple categories, industry veteran Mark Van Wyk\u2019s approach is straightforward: \u201cWe rely on the expertise of the buyer. They have a better understanding of the category and know what sells best where in their stores.\u201d For Ahold\u2019s Stop &amp; Shop and Giant Food markets, the deli counter became the perfect location to house Van Wyk\u2019s Sweet &amp; Salty Pretzel RODS\u2019 display box.<\/span><\/p>\n<p><b>A Sweet Future<\/b><br \/>\n<span style=\"font-weight: 400;\">Getting discovered on RangeMe and landing their product in Giant Food and Stop &amp; Shop Stores <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-paperback-grid-thumb wp-image-3366\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/pretzel-rods-retail-image-1-375x250.jpg?auto=format%2Ccompress\" alt=\"Van Wyk's Pretzel RODS Deli\" width=\"375\" height=\"250\" \/>has geared Van Wyk Confections up for success in the new year. The RangeMe Verified\u2122 brand has ramped up production and distribution capabilities for 2018, as they continue to expand their business and accommodate big-box retailers. In addition, Van Wyk Confections is set to extend their product line and showcase the new indulgences on RangeMe in the coming months.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nimble family-run candy company Van Wyk Confections share the key to getting onto the shelves of a major grocery chain in less than five months.<\/p>\n","protected":false},"author":25,"featured_media":3345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[189,291,194,38,37,28,191,472,30,596,420,27,190,193,192],"class_list":["post-3336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-ahold-delhaize","tag-buyer","tag-confectionary","tag-consumer-goods","tag-cpg","tag-entrepreneurship","tag-giant-landover","tag-product-discovery","tag-rangeme","tag-ready-for-retail","tag-retail-ready","tag-small-business","tag-stop-and-shop","tag-van-wyk-confections","tag-van-wyks-sweet-salty-pretzel-rods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Supplier Spotlight: Van Wyk Confections&#039; classic treat gets ahold of Ahold USA - The RangeMe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supplier Spotlight: Van Wyk Confections&#039; classic treat gets ahold of Ahold USA - The RangeMe Blog\" \/>\n<meta property=\"og:description\" content=\"Nimble family-run candy company Van Wyk Confections share the key to getting onto the shelves of a major grocery chain in less than five months.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/\" \/>\n<meta property=\"og:site_name\" content=\"The RangeMe Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rangeme\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-04T23:51:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-11T23:23:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-95-1.png?auto=format%2Ccompress&fit=crop\" \/>\n\t<meta property=\"og:image:width\" content=\"1289\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordain Kirk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Range_Me\" \/>\n<meta name=\"twitter:site\" content=\"@Range_Me\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordain Kirk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\\\/\"},\"author\":{\"name\":\"Jordain Kirk\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/fbdeaaec388dcaf999add97abfd76d51\"},\"headline\":\"Supplier Spotlight: Van Wyk Confections&#8217; classic treat gets ahold of Ahold USA\",\"datePublished\":\"2018-01-04T23:51:52+00:00\",\"dateModified\":\"2019-11-11T23:23:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\\\/\"},\"wordCount\":650,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Untitled-design-95-1.png?auto=format%2Ccompress&fit=crop\",\"keywords\":[\"Ahold-Delhaize\",\"buyer\",\"Confectionary\",\"consumer goods\",\"cpg\",\"Entrepreneurship\",\"Giant-Landover\",\"product discovery\",\"RangeMe\",\"ready for retail\",\"retail ready\",\"Small Business\",\"Stop and Shop\",\"Van Wyk Confections\",\"Van Wyk's Sweet &amp; Salty Pretzel RODS\"],\"articleSection\":[\"Supplier Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\\\/\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\\\/\",\"name\":\"Supplier Spotlight: Van Wyk Confections' classic treat gets ahold of Ahold USA - The RangeMe Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Untitled-design-95-1.png?auto=format%2Ccompress&fit=crop\",\"datePublished\":\"2018-01-04T23:51:52+00:00\",\"dateModified\":\"2019-11-11T23:23:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/fbdeaaec388dcaf999add97abfd76d51\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Untitled-design-95-1.png?auto=format%2Ccompress&fit=crop\",\"contentUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Untitled-design-95-1.png?auto=format%2Ccompress&fit=crop\",\"width\":1289,\"height\":626},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/\",\"name\":\"The RangeMe Blog\",\"description\":\"The RangeMe blog. A blog for suppliers, retail buyers, and service providers to learn about CPG trends, retail best practices, and how to grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/fbdeaaec388dcaf999add97abfd76d51\",\"name\":\"Jordain Kirk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea6d2e2beafdc492cd85ffd1bb437c4732903394aa6e3dbb9db5ae03b487f68a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea6d2e2beafdc492cd85ffd1bb437c4732903394aa6e3dbb9db5ae03b487f68a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea6d2e2beafdc492cd85ffd1bb437c4732903394aa6e3dbb9db5ae03b487f68a?s=96&d=mm&r=g\",\"caption\":\"Jordain Kirk\"},\"description\":\"Jordain is a content strategist and communications professional who reports on the latest trends in CPG and empowers both suppliers and buyers by developing educational content for retail success. She brings her international background (11 cities in 6 countries), passion for tech, and enthusiasm for female entrepreneurship to the RangeMe team as the Customer Communications Coordinator.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jordainkirk\\\/\"],\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/author\\\/jordain\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Supplier Spotlight: Van Wyk Confections' classic treat gets ahold of Ahold USA - The RangeMe Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/","og_locale":"en_US","og_type":"article","og_title":"Supplier Spotlight: Van Wyk Confections' classic treat gets ahold of Ahold USA - The RangeMe Blog","og_description":"Nimble family-run candy company Van Wyk Confections share the key to getting onto the shelves of a major grocery chain in less than five months.","og_url":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/","og_site_name":"The RangeMe Blog","article_publisher":"https:\/\/www.facebook.com\/rangeme\/","article_published_time":"2018-01-04T23:51:52+00:00","article_modified_time":"2019-11-11T23:23:16+00:00","og_image":[{"width":1289,"height":626,"url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-95-1.png?auto=format%2Ccompress&fit=crop","type":"image\/png"}],"author":"Jordain Kirk","twitter_card":"summary_large_image","twitter_creator":"@Range_Me","twitter_site":"@Range_Me","twitter_misc":{"Written by":"Jordain Kirk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/#article","isPartOf":{"@id":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/"},"author":{"name":"Jordain Kirk","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/fbdeaaec388dcaf999add97abfd76d51"},"headline":"Supplier Spotlight: Van Wyk Confections&#8217; classic treat gets ahold of Ahold USA","datePublished":"2018-01-04T23:51:52+00:00","dateModified":"2019-11-11T23:23:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/"},"wordCount":650,"commentCount":1,"image":{"@id":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/#primaryimage"},"thumbnailUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-95-1.png?auto=format%2Ccompress&fit=crop","keywords":["Ahold-Delhaize","buyer","Confectionary","consumer goods","cpg","Entrepreneurship","Giant-Landover","product discovery","RangeMe","ready for retail","retail ready","Small Business","Stop and Shop","Van Wyk Confections","Van Wyk's Sweet &amp; Salty Pretzel RODS"],"articleSection":["Supplier Spotlight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/","url":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/","name":"Supplier Spotlight: Van Wyk Confections' classic treat gets ahold of Ahold USA - The RangeMe Blog","isPartOf":{"@id":"https:\/\/www.rangeme.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/#primaryimage"},"image":{"@id":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/#primaryimage"},"thumbnailUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-95-1.png?auto=format%2Ccompress&fit=crop","datePublished":"2018-01-04T23:51:52+00:00","dateModified":"2019-11-11T23:23:16+00:00","author":{"@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/fbdeaaec388dcaf999add97abfd76d51"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-van-wyk-confections-classic-treat-gets-ahold-of-ahold-usa\/#primaryimage","url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-95-1.png?auto=format%2Ccompress&fit=crop","contentUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Untitled-design-95-1.png?auto=format%2Ccompress&fit=crop","width":1289,"height":626},{"@type":"WebSite","@id":"https:\/\/www.rangeme.com\/blog\/#website","url":"https:\/\/www.rangeme.com\/blog\/","name":"The RangeMe Blog","description":"The RangeMe blog. A blog for suppliers, retail buyers, and service providers to learn about CPG trends, retail best practices, and how to grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rangeme.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/fbdeaaec388dcaf999add97abfd76d51","name":"Jordain Kirk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ea6d2e2beafdc492cd85ffd1bb437c4732903394aa6e3dbb9db5ae03b487f68a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea6d2e2beafdc492cd85ffd1bb437c4732903394aa6e3dbb9db5ae03b487f68a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea6d2e2beafdc492cd85ffd1bb437c4732903394aa6e3dbb9db5ae03b487f68a?s=96&d=mm&r=g","caption":"Jordain Kirk"},"description":"Jordain is a content strategist and communications professional who reports on the latest trends in CPG and empowers both suppliers and buyers by developing educational content for retail success. She brings her international background (11 cities in 6 countries), passion for tech, and enthusiasm for female entrepreneurship to the RangeMe team as the Customer Communications Coordinator.","sameAs":["https:\/\/www.linkedin.com\/in\/jordainkirk\/"],"url":"https:\/\/www.rangeme.com\/blog\/author\/jordain\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/3336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/comments?post=3336"}],"version-history":[{"count":9,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/3336\/revisions"}],"predecessor-version":[{"id":5992,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/3336\/revisions\/5992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media\/3345"}],"wp:attachment":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media?parent=3336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/categories?post=3336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/tags?post=3336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}