{"id":3258,"date":"2017-12-07T14:04:06","date_gmt":"2017-12-07T22:04:06","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=3258"},"modified":"2023-12-12T00:35:07","modified_gmt":"2023-12-12T08:35:07","slug":"supplier-spotlight-how-a-family-brand-connected-with-their-perfect-retailer","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-how-a-family-brand-connected-with-their-perfect-retailer\/","title":{"rendered":"Supplier Spotlight: How this family brand connected with their perfect retailer"},"content":{"rendered":"

J<\/span>ohn and Julia Paino are a Boston-based, father-daughter duo giving back to the community while tackling the snacking problem with their brand, Swoffle. In the past year, Swoffle has donated over 50,000 free meals to those in need. Find out how this RangeMe Verified\u2122 brand highlighted the tenets of their business and delicious stroopwafel-inspired Swoffle cookie to catch the attention of buyers at Heinen\u2019s Grocery Stores.<\/span><\/p>\n

Snacking Conundrum<\/b><\/h2>\n

Julia Paino, the 26-year-old entrepreneur behind Swoffle, attributes the lack of healthy snacking options as the inspiration behind the brand and her launch into the food industry. With consumers reaching for snacks charged with added sugars like nutrition bars and candy, Paino found herself wondering, \u201cWhere is the yummy sweet that doubles as a healthy option for snackers?\u201d <\/span><\/p>\n

\"JohnJulia and her father John Paino, a veteran in foreign food product innovation, tested more than 300 recipes before developing their final product. The Swoffle is based on the Dutch waffle cookie, stroopwafel, which is traditionally placed over a warm beverage to heat up the gooey caramel center. In addition to having less than 10g of sugar, the individually wrapped snack can be enjoyed regardless of dietary restrictions due to the organic, gluten-free, and non-GMO formulation. <\/span><\/p>\n

A Visual Introduction<\/b><\/h2>\n

Once they perfected Swoffle’s recipe, Paino began developing a brand awareness strategy heavily rooted in testing and feedback.<\/span><\/p>\n

\u201cAs a company, we believe strongly in testing the market,\u201d says Paino. \u201cWe introduced the product to the market by bringing it to coffee shops and brick-and-mortar stores in the Boston area and asking for feedback on packaging and retail strategy. From there we sent out samples, set up calls, and went on trips to meet with buyers.\u201d <\/span><\/p>\n

Early on, \"Swofflethe team landed a couple of distributors with their business development tactics. They also brought on a group of brokers specializing in organic brands to hone in on their target market. In search of more growth, Paino created Swoffle\u2019s brand page on RangeMe in March of 2016. <\/span><\/p>\n

\u201cRangeMe is perfect for brands that can exhibit their products visually,\u201d explains Paino. \u201cWhen we started using RangeMe, we found it exciting to be on a platform that showcases our brand to a wide audience of buyers by not only sharing photos of our products but also sharing the story behind the brand.\u201d<\/p>\n

Heinen’s Value-driven Connection<\/b><\/h2>\n

Swoffle\u2019s impact-driven nature, a reflection of the Paino family\u2019s values, is highlighted in the About section of their RangeMe brand profile.<\/span><\/p>\n

\u201cManufacturing a product that is healthy and delicious, while doing good at the same time, is a reward in and of itself,\u201d Paino says. \u201cUsing the proceeds from Swoffle, we\u2019re giving over 50,000 free meals each year to those in need by partnering with food banks across the country.\u201d<\/span>“Manufacturing a product that is healthy and delicious, while doing good at the same time, is a reward in and of itself.”<\/span><\/p>\n

Heinen\u2019s Grocery Store, a family-owned grocery chain with 23 stores in Ohio and Illinois, sought Swoffle out after coming across their profile on RangeMe.<\/span><\/p>\n

\u201cThe buyer from Heinen\u2019s saw the products, loved the mission, and reached out for samples. Our products made it onto shelves in all of their stores in August 2017 and are performing tremendously well,\u201d says Paino. <\/span><\/p>\n

RangeMe, The<\/i> Tool for Emerging Brands<\/b><\/h2>\n

\"\" Julia Paino is grateful to have found RangeMe. \u201cIt\u2019s an online solution for buyers to source emerging brands, that customers are interested in but don\u2019t necessarily have the budget to fly cross-country to attend a tradeshow,\u201d Paino remarks. \u201cRangeMe has done a fantastic job providing an introduction to our brand. Having upgraded to RangeMe Premium, we\u2019re excited to be on-boarded by a RangeMe product specialist and see what\u2019s in store for Swoffle.\u201d<\/span> As an ECRM attendee, Swoffle also looks forward to attending future EPPS sessions to enhance their retailer placements.<\/p>\n

Swoffle continues to grow as a company, and they are excited to launch two new flavors in the coming weeks. As a RangeMe Verified\u2122 brand, Swoffle will explore more partnerships in the new year.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

John and Julia Paino are a father-daughter duo giving back to the community while tackling the snacking problem with their brand, Swoffle. <\/p>\n","protected":false},"author":25,"featured_media":3264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[38,37,28,186,182,181,183,31,185,184],"class_list":["post-3258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-consumer-goods","tag-cpg","tag-entrepreneurship","tag-gluten-free","tag-heinens","tag-heinens-grocery-store","tag-julia-paino","tag-new-product","tag-stroopwafel","tag-swoffle"],"yoast_head":"\nSupplier Spotlight: How this family brand connected with their perfect retailer - The RangeMe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-how-a-family-brand-connected-with-their-perfect-retailer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supplier Spotlight: How this family brand connected with their perfect retailer - 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