{"id":2991,"date":"2017-10-25T08:52:07","date_gmt":"2017-10-25T16:52:07","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=2991"},"modified":"2023-12-11T23:21:29","modified_gmt":"2023-12-12T07:21:29","slug":"supplier-spotlight-freedom-deodorant-lands-luckyvitamin","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-freedom-deodorant-lands-luckyvitamin\/","title":{"rendered":"Supplier Spotlight: Free Brands lands LuckyVitamin"},"content":{"rendered":"

I<\/span>ra Kaganovsky wants people to know that smelling good doesn\u2019t have to involve a lot of chemicals. Reaching back to her Eastern European roots, Kaganovsky formulated a line of deodorants made of natural ingredients, human tested for efficacy and safety. They\u2019re so natural, she says, you could eat them \u2014 though it\u2019s not recommended, she adds, they don\u2019t taste very good.\u00a0<\/span><\/p>\n

\"\"In the past year Freedom Deodorant has gone from a part-time endeavor for Kaganovsky to a full-time team effort. Building a business that advocates for breast cancer patients and survivors, Freedom brands, and their five scents of deodorant and three scented body sprays, was recently picked up by LuckyVitamin, an online retailer focused on vitamins, supplements, and health and beauty products. Read on to find out how RangeMe helped this startup gain another retailer under its belt\u2014naturally.<\/span><\/p>\n

Starting Right<\/b><\/h2>\n

When a good friend was diagnosed with three different types of cancer, her doctor recommended staying away from typical, aluminum-filled antiperspirants. This resonated with Ira Kaganovsky, founder of Freedom Deodorant, who had had her own cancer scare, and she set out to develop a natural deodorant that actually <\/span>worked.<\/span><\/i><\/p>\n

Natural deodorants often get a bad rap for not working they way they should\u2014they don\u2019t keep people smelling fresh, Kaganovsky says. So when she developed her line of natural deodorants, she knew she had a tall order to fill. Finding the right ingredients was tricky, but ultimately successful\u2014but that was only the first step.<\/span><\/p>\n

Knowledge is Power<\/b><\/h2>\n

<\/b>Besides nailing the right ingredients so people would smell good, Kaganovsky knew that a big part of making her product a success would be educating consumers, particularly on the harmful ingredients lurking in many of the existing deodorant lines available.<\/span><\/p>\n

\"\"\u201cWe put educational pieces on our website,\u201d she says, \u201cand our products come with paperwork. Because not everyone will be able to wear our product, it\u2019s not one-size-fits-all. But while our deodorants aren\u2019t for everyone, if we can change one or two people, those one or two people are going to be so much happier.\u201d<\/span><\/p>\n

What\u2019s more, Kaganovsky sees the educational pieces behind her products as an opportunity for people to try something different. \u201cWe want them to know what they\u2019re buying,\u201d she says.<\/span><\/p>\n

And \u201cthem\u201d isn\u2019t just consumers. The biggest group the Freedom team is educating are the retailers putting their product on shelves.<\/span><\/p>\n

\u201cWe educate them on why natural deodorant is necessary,\u201d she explains. \u201cAnd when you get retailers excited it can really bring about change, because they commit to educating their consumers.\u201d<\/span><\/p>\n

Natural deodorant is one of the largest growing body care segments, Kaganovsky adds, and without the antiperspirant in the deodorant, the product falls under the cosmetic segment. \u201cAnd that gives us opportunity.\u201d<\/span><\/p>\n

Connecting Through RangeMe<\/b><\/h2>\n

Kaganovsky signed Freedom Deodorant up to RangeMe in December 2016, and at the time, Kaganovsky was still working full-time at her job running her financial firm. It\u2019s only been in the second half of this year that she\u2019s been able to step away and devote herself full-time to continue to grow Freedom Deodorant.<\/span><\/p>\n

Getting discovered on RangeMe and listing eight of their SKUs on LuckyVitamin\u2019s online store just adds to their momentum. \u201cIt\u2019s extra brand awareness, and it\u2019s another place our brand can be seen,\u201d Kaganovsky says. \u201cThe whole point of starting a business is to get out there. LuckyVitamin is a partner in that, and it\u2019s fantastic.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Building a business that advocates for breast cancer patients and survivors, Free Brands, and their five scents of deodorant and three scented body sprays, was recently picked up by LuckyVitamin…<\/p>\n","protected":false},"author":33,"featured_media":2996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[38,37,28,168,169,31,26,105],"class_list":["post-2991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-consumer-goods","tag-cpg","tag-entrepreneurship","tag-freedom-deodorant","tag-luckyvitamin","tag-new-product","tag-supplier","tag-supplier-spotlight"],"yoast_head":"\nSupplier Spotlight: Free Brands lands LuckyVitamin - The RangeMe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-freedom-deodorant-lands-luckyvitamin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supplier Spotlight: Free Brands lands LuckyVitamin - 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