{"id":2882,"date":"2017-09-07T07:52:18","date_gmt":"2017-09-07T15:52:18","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=2882"},"modified":"2019-11-11T15:52:09","modified_gmt":"2019-11-11T23:52:09","slug":"supplier-spotlight-bravado-spice-heats-up-the-shelves-at-southeastern-grocers","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-bravado-spice-heats-up-the-shelves-at-southeastern-grocers\/","title":{"rendered":"Supplier Spotlight: Bravado Spice heats up the shelves at Southeastern Grocers"},"content":{"rendered":"

B<\/span>ravado Spice founders James Nelson and Jeremiah Tallerine knew they had a <\/span>hot<\/span><\/i> product on their hands when their hot sauce landed prime spots on national television and social media, and regional retailers wanted to stock them on their shelves. But even with all the positive press, they still weren\u2019t expecting the product they came up with on the fly for a barbecue to suddenly triple their business. Find out how this RangeMe Verified\u2122 brand went from hot in Houston to sizzling across the Southeast with Southeastern Grocers. <\/span><\/p>\n

Easy like Sunday shopping  <\/b>
\nJames Nelson and Jeremiah Tallerine were out shopping for a cookout with friends, perusing the store shelves for sauce to put on the fish tacos they <\/span>planned on grilling. None of the pre-made sauces they saw captured the flavors and flair \"\"they were looking for, so the pair decided to try their hand at making their own sauce. They grabbed fresh items that caught their eye, including pineapple and habanero peppers, and created a hot sauce that was not only delicious, but eventually became the prototype for their best-selling product.<\/p>\n

\u201cWe took the sauce to our respective jobs the next day, and people started trying it, asking where they could buy it,\u201d says Nelson. \u201cAnd everything snowballed from there.\u201d<\/span><\/p>\n

The two quickly launched Bravado Spice, but just as quickly realized they didn\u2019t have enough money to properly start their business. They turned to Kickstarter to raise initial funds, and then Nelson landed on Season 4 of the cooking-re<\/span>ality show Masterchef, and made it to the top five of the competition. All of this helped add clout and name recognition to their fledgling brand. And help it did\u2014getting the hot sauce into retailers like Whole Foods Market and Central Market and onto CNBC\u2019s show, Billion Dollar Buyer. At this point, the pair knew it was time to get serious about the sauce.<\/span><\/p>\n

Spicing things up<\/b>
\nAs Nelson and Tallerine quit their jobs to focus on Bravado full time, more big retail chains like Spec\u2019s and Buc-ee\u2019s, and distributors like Fresh Point and UNFI, started picking up their products. But the two wanted to take their hot sauce to the next level, and got proactive in their search for more outlets. That search led them to RangeMe. \"\"<\/span><\/p>\n

They were excited about the platform, and signed up right away, and then\u2026nothing. \u201cNothing really happened for us up front, but we didn\u2019t really know a whole lot about utilizing RangeMe with the best abilities,\u201d Nelson says.<\/span><\/p>\n

Bravado Spice had experienced speedy growth from the start, but now they were about to skyrocket. A buyer from Southeastern Grocers\u2014which includes Harvey\u2019s, Bi-Lo, Fresco y Mas and Winn-Dixie stores\u2014requested samples, and was an immediate convert, wanting to put their hot sauce in <\/span>every single one<\/span><\/i> of their stores. At the time, Bravado Spice had a few hundred accounts, and with the 700 Southeastern Grocers stores about to be added, that brought their total accounts to over 1,000 stores.<\/span><\/p>\n

\u201cIn no way were we ready for this. It was a make-or-break moment for us, and we had to dig deep and figure out how to make it happen.\u201d<\/span><\/p>\n

\u201cIn no way were we ready for this,\u201d Nelson says. \u201cIt was a make-or-break moment for us, and we had to dig deep and figure out how to make it happen.\u201d Nelson and Tallerine realized at that point the power of RangeMe, and using the platform\u2019s premium services has opened up even more doors than they thought possible, with retailers of all shapes and sizes.<\/span><\/p>\n

Premium quality<\/b>
\nAs Bravado Spice continues spicing up grocery aisles across the country, they\u2019re looking forward to what\u2019s to come, holding the knowledge they\u2019ve gained along the way. The team is imbued with the hunger to keep going, and the realization, Nelson says, that if they had made one misstep along the way\u2014an issue with production, or not being able to secure funding\u2014their hot sauce dreams would have burned down. But now, lessons learned, they\u2019re going after their dream aggressively\u2014and they know just the help they need to get there.<\/span><\/p>\n

\u201cRangeMe opened doors that were not there for us. Without it, we probably would have been growing at a great rate, but we wouldn\u2019t have landed this major account that helped us get to the next level,\u201d Nelson says. <\/span><\/p>\n

\u201cIt doesn\u2019t matter how great your product is,\u201d he continues, \u201cif you don\u2019t have the tools to get in front of the customer, your product is never going to go anywhere.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Bravado Spice had experienced speedy growth from the start, but now they are about to skyrocket…<\/p>\n","protected":false},"author":33,"featured_media":2895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[162,38,37,28,616,285,613,31,472,326,261,32,420,163,164,614,26,615],"class_list":["post-2882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-bravado-spice","tag-consumer-goods","tag-cpg","tag-entrepreneurship","tag-fresh-point","tag-grocery","tag-hot-sauche","tag-new-product","tag-product-discovery","tag-rangeme-premium","tag-rangeme-verified","tag-retail","tag-retail-ready","tag-retailers","tag-southeastern-grocers","tag-spicy-sauce","tag-supplier","tag-unfi"],"yoast_head":"\nSupplier Spotlight: Bravado Spice heats up the shelves at Southeastern Grocers - 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