{"id":2846,"date":"2017-08-23T09:36:54","date_gmt":"2017-08-23T17:36:54","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=2846"},"modified":"2019-11-11T15:44:45","modified_gmt":"2019-11-11T23:44:45","slug":"supplier-spotlight-barrelhouse-brewing-barrels-toward-success","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-barrelhouse-brewing-barrels-toward-success\/","title":{"rendered":"Supplier Spotlight: BarrelHouse Brewing barrels toward success with Target"},"content":{"rendered":"

E<\/span>very beer lover at some point dreams of opening a brewery, and making their brews a household name. Some even go so far as to brew their own at home, testing and sampling new creations. For Jason Carvalho and Kevin Nickell, co-owners of BarrelHouse Brewing Co. in Paso Robles, California, that dream became a reality in short order, as they turned what started as home brewing in Carvalho\u2019s garage into a local favorite with a dedicated following.<\/p>\n

\"\"

Image by BarrelHouse Brewing<\/p><\/div>\n

Jumping off from its great success with its taprooms, BarrelHouse started selling their brews in retail outlets in 2012. In those early days they self-distributed their product.<\/p>\n

\u201cWe were very, very local on the Central Coast until we brought on our first distributor, and they took us from being hyper local to further down the state to Northern L.A.,\u201d says Chris Vaughn, Marketing Director for BarrelHouse. One distributor led to a second, who stretched BarrelHouse\u2019s reach to central California, and it\u2019s been growing upward and outward ever since.<\/p>\n

\u201cOur growth has been very strategic,\u201d Vaughn says. \u201cWe don\u2019t want to overextend, but we also have a tendency to jump and then look. It comes from a lifelong belief that we can do anything.\u201d<\/p>\n

Over time they were able to set up distribution with five different distributor partners and landed their products in stores of larger chain accounts like Costco and Whole Foods Market. When Billy Thompson joined the team as sales manager in March 2016, he continued to grow and foster relationships between the brewery and distributors and added their 6th distributor \u2014 establishing their presence in the Bay Area and taking BarrelHouse to the next level.<\/p>\n

Tapping New Avenues of Growth<\/strong>
\nWhile BarrelHouse has had success getting their product onto store shelves, they knew their next strategic move had to be getting into a bigger clutch of stores within a retail chain, rather than the odd store here or there around the region.<\/p>\n

\"\"

Image by BarrelHouse Brewing<\/p><\/div>\n

Besides tasty brews, BarrelHouse knew they had a unique quality that set them apart from other brewers and would make them appealing to retailers.<\/p>\n

\u201cWe can change direction and do things that the market is calling for without having to go through board members or talk to investors, which would hold up the process,\u201d co-owner Jason Carvalho says. This makes them agile and better able to tap into trends, meeting consumer demands almost instantly.<\/p>\n

That aspect was part of what caught the eye of a buyer from Target, who reached out to BarrelHouse less than two weeks after they joined RangeMe.<\/p>\n

\u201cThat was surprising since most of our uphill workload is just trying to get in touch with someone on the other side of the fence,\u201d Vaughn says. \u201cWhat would have normally taken us four to eight weeks of emailing, calling, or trying to get people to return an email happened within seven days.\u201d<\/p>\n

\u201cWhat would have normally taken us four to eight weeks of emailing, calling, or trying to get people to return an email happened within seven days.\u201d<\/span><\/p>\n

Through the contact and subsequent relationship with this category buyer, BarrelHouse was able to secure a vendor number\u2014no small feat due to its rigorous process, and a key piece toward furthering their presence in Target’s stores. Having the vendor number, meant they could approach conversations with retailers differently, and more easily.<\/p>\n

\u201cIt really accelerates the process,\u201d Vaughn explains. \u201cIf we were trying to just open doors by ourselves, I would imagine we probably would still be knocking at this point.\u201d<\/p>\n

Going Forward<\/strong>
\nGetting their product onto more big box retailer shelves is a promising prospect, and BarrelHouse is preparing for this big opportunity. They know that continuing the success they\u2019ve had translating the taproom experience to a retail product will be a lot of work, but they\u2019re ready and willing to take on that challenge.<\/p>\n","protected":false},"excerpt":{"rendered":"

While BarrelHouse has had success getting their product onto store shelves, they knew their next strategic move had to be getting into a bigger clutch of stores within a retail chain.<\/p>\n","protected":false},"author":33,"featured_media":2864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[165,612,38,611,37,28,348,36,47,33,31,326,261,32,420,27,56,39,77,146],"class_list":["post-2846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-beer","tag-big-box-retail","tag-consumer-goods","tag-costco","tag-cpg","tag-entrepreneurship","tag-family-owned","tag-innovation","tag-local","tag-manufacturer","tag-new-product","tag-rangeme-premium","tag-rangeme-verified","tag-retail","tag-retail-ready","tag-small-business","tag-specialty-foods","tag-target","tag-transparency","tag-whole-foods-market"],"yoast_head":"\nSupplier Spotlight: BarrelHouse Brewing barrels toward success with Target - 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