{"id":2775,"date":"2017-08-08T00:00:25","date_gmt":"2017-08-08T08:00:25","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=2775"},"modified":"2023-12-12T00:01:45","modified_gmt":"2023-12-12T08:01:45","slug":"artisan-sales-soar-as-consumers-invest-in-quality","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/artisan-sales-soar-as-consumers-invest-in-quality\/","title":{"rendered":"Artisan Sales Soar as Consumers Invest in Quality"},"content":{"rendered":"<p><span class=\"dropcap\">F<\/span>rom beer to beauty, artisan products \u2013 goods made in small batches to reflect high-quality craftsmanship and care \u2013 are extremely popular among consumers right now. Unlike mainstream and mass-produced products, artisan products represent unique, affordable luxuries made with mastery.<\/p>\n<h2><strong>Millennials drive artisan sales<\/strong><\/h2>\n<p>Artisan products are a hit among <a href=\"https:\/\/www.rangeme.com\/blog\/what-millennials-want-from-consumer-goods\/\" target=\"_blank\" rel=\"noopener\">Millennials<\/a>, as this powerful cohort values authenticity, creativity and <a href=\"https:\/\/www.rangeme.com\/blog\/local-products-loyal-shoppers\/\" target=\"_blank\" rel=\"noopener\">local goods<\/a>.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_1');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_1');\" ><sup id=\"footnote_plugin_tooltip_2775_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_1\" class=\"footnote_tooltip\">Retail Trends and Predictions 2017: 12 forecasts for the retail industry in 2017. Vend. 2017.<br \/>\n<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Millennials flock to artisan websites like Etsy, an e-commerce portal focused on handmade, vintage and craft items.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_2');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_2');\" ><sup id=\"footnote_plugin_tooltip_2775_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_2\" class=\"footnote_tooltip\">Ringnes, Isabelle. The Millennial Demographic. Isabellekringnes.com.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n<p><span class=\"pull-left\">Slow artisanal crafts are a<br \/>\ncounterpoint to fast technology<\/span><\/p>\n<p>As one expert explains, \u201cslow artisanal crafts, like cross stitch or cheese making or micro brewing, [are] a counterpoint to fast technology.\u201d<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_3');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_3');\" ><sup id=\"footnote_plugin_tooltip_2775_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_3\" class=\"footnote_tooltip\"> Baker, Lindsay. What ever happened to Generation X? BBC. March 21, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Immersed in technology for most of their lives, Millennials appreciate artisan goods because they encourage people to slow down and savor impeccably made craftsmanship.<\/p>\n<p>Millennials also like to express their individuality by buying one-of-a-kind items, plus artisan goods are often local goods made by <a href=\"https:\/\/www.rangeme.com\/blog\/in-retail-small-is-big\/\" target=\"_blank\" rel=\"noopener\">small businesses<\/a>. Whether artisan or handcrafted breads, cheese or beer, Millennials want to know where their food is coming from.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_4');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_4');\" ><sup id=\"footnote_plugin_tooltip_2775_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_4\" class=\"footnote_tooltip\"> Mealey, Lorri. 10 Millennial Restaurant Dining Trends. The Balance. February 21, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n<h2><strong>Retail companies embrace all things artisan<\/strong><\/h2>\n<p>Although the term \u2018artisan\u2019 often refers to small, independent connoisseurs, even massive multinationals are getting in on the artisan action.<\/p>\n<p>For instance, you know a trend is hot if McDonald\u2019s is all over it. To appeal to Millennials, the chain introduced three new artisan sandwiches with the national launch of its upscale Signature Crafted Recipes line.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_5');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_5');\" ><sup id=\"footnote_plugin_tooltip_2775_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_5\" class=\"footnote_tooltip\">Meyer, Zlati. No, you&#8217;re not at Panera: McDonald&#8217;s goes &#8220;artisanal&#8221; with fancy sandwiches. USA Today. May 15, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n<p>E-commerce giant Amazon launched Handmade at Amazon to offer original, artisan-designed products \u2013 including jewelry, stationery and wedding decorations \u2013 to compete with Etsy. <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_6');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_6');\" ><sup id=\"footnote_plugin_tooltip_2775_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_6\" class=\"footnote_tooltip\">Peres, Sarah. Amazon takes on Etsy with a new shop featuring handcrafted items for weddings. TechCrunch. May 23, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n<p><div id=\"attachment_2816\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Starbucks_Reserve.png?auto=format%2Ccompress\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2816\" class=\"size-full wp-image-2816\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Starbucks_Reserve.png?auto=format%2Ccompress\" alt=\"\" width=\"690\" height=\"426\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Starbucks_Reserve.png?w=690 690w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Starbucks_Reserve.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Starbucks_Reserve.png?w=600 600w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/a><p id=\"caption-attachment-2816\" class=\"wp-caption-text\">For a refined artisan coffee experience, Starbucks Reserve Roastery shows customers<br \/>the entire process of how coffee gets made while they indulge in premium drinks.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_7');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_7');\" ><sup id=\"footnote_plugin_tooltip_2775_1_7\" class=\"footnote_plugin_tooltip_text\">7<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_7\" class=\"footnote_tooltip\">Levy, Nat. As Amazon expands beyond online commerce, retailers look to compete with unique experiences. GeekWire. June 26, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_7').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_7', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p><\/div>Beyond food and beverages, Target has partnered with local artisans to sell unique products related to style (apparel, beauty, home d\u00e9cor, jewelry) and wellness (food, sporting goods, fitness apparel).<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_8');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_8');\" ><sup id=\"footnote_plugin_tooltip_2775_1_8\" class=\"footnote_plugin_tooltip_text\">8<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_8\" class=\"footnote_tooltip\">Target. Meet the Makers: Three Artisans Bringing Local Charm to LA Target Stores. May 24, 2016.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_8').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_8', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Beauty giant Sephora also sells artisan cosmetic brands and products. In home d\u00e9cor, more consumers are buying individually handcrafted pieces made by an artisan for a distinct personal touch.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_9');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_9');\" ><sup id=\"footnote_plugin_tooltip_2775_1_9\" class=\"footnote_plugin_tooltip_text\">9<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_9\" class=\"footnote_tooltip\">Pistilli, Camilla. The Next Big Interior Design Trend: The Artisan Way. Huffington Post. January 24, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_9').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_9', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n<h2><strong>Artisan food halls flourish<\/strong><\/h2>\n<p>As more evidence of this trend, artisanal food halls have popped up across the United States. For instance, Baltimore\u2019s Mount Vernon Marketplace offers freshly-prepared artisanal sandwiches, charcuterie and cheese.Trend-setting cities like New York and LA, as well as Denver, Dallas, Detroit, and Austin, have also welcomed artisanal food halls, evoking an authentic market feel by showcasing local food artisans to create inviting communal drinking and dining spaces.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_10');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_10');\" ><sup id=\"footnote_plugin_tooltip_2775_1_10\" class=\"footnote_plugin_tooltip_text\">10<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_10\" class=\"footnote_tooltip\">Filloon, Whitney. Nine New Food Halls to Get Excited About in 2016. Eater. March 10, 2016.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_10').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_10', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n<h2><strong>Craft is cool<\/strong><\/h2>\n<p>From premium coffee and alcohol drinks to brews, craft continues to be a big influencer in beverages. The attention to detail among products from smaller producers has encouraged big companies to offer sophisticated limited-edition products to compete in beverages.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_11');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_11');\" ><sup id=\"footnote_plugin_tooltip_2775_1_11\" class=\"footnote_plugin_tooltip_text\">11<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_11\" class=\"footnote_tooltip\">Muller, Bahar. \u2018Top ten trends that are shaping the beverage industry.\u2019 FoodBev Media. May 31, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_11').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_11', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n<p>In particular, craft beer is performing well. In 2016, US craft brewers produced a 6% increase in volume and big brewers purchased an unprecedented amount of craft beer companies.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_12');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_12');\" ><sup id=\"footnote_plugin_tooltip_2775_1_12\" class=\"footnote_plugin_tooltip_text\">12<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_12\" class=\"footnote_tooltip\"> Eads, Lauren. Growth of US craft beer slows as \u2018big beer\u2019 snaps up brewers. The Drinks Business. March 29, 2017.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_12').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_12', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n<div id=\"attachment_2793\" style=\"width: 526px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Artisan-ale.png?auto=format%2Ccompress\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2793\" class=\"size-full wp-image-2793\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Artisan-ale.png?auto=format%2Ccompress\" alt=\"\" width=\"516\" height=\"344\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Artisan-ale.png?w=516 516w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Artisan-ale.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Artisan-ale.png?w=375 375w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/a><p id=\"caption-attachment-2793\" class=\"wp-caption-text\"><strong>Artisan ale:<\/strong> The surging popularity of craft brewing has been welcome news<br \/>for the bustling Fieldwork Brewing Company in Berkeley, California.<\/p><\/div>\n<p>Among Millennials, artisan craft brews have grown in popularity faster than mainstream beer brands. To attract this generation, Denmark-based brewery Carlsberg recently invested nearly $20 million in rebranding, including the relaunch of its lager Carlsberg Export. The new design replaces Carlsberg\u2019s famous green bottles and provides a more premium feel that celebrates the brand\u2019s Danish heritage, including the distinctive Danish \u00d8 and the signature of Carlsberg founder J.C. Jacobsen.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_13');\" onkeypress=\"footnote_moveToReference_2775_1('footnote_plugin_reference_2775_1_13');\" ><sup id=\"footnote_plugin_tooltip_2775_1_13\" class=\"footnote_plugin_tooltip_text\">13<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2775_1_13\" class=\"footnote_tooltip\">Hosie, Rachel. Carlsberg beer undergoes \u00a315m rebrand in attempt to win back millennials. Independent. December 13, 2016.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2775_1_13').tooltip({ tip: '#footnote_plugin_tooltip_text_2775_1_13', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n<h2><strong>3 tips for selling artisan goods<\/strong><\/h2>\n<p>For proven ways to successfully sell homemade and handcrafted artisan goods, consider these tips:<\/p>\n<ul>\n<li><strong>Tell your brand story:<\/strong> People love great stories, so share your why \u2013 the purpose that fuels you to create exceptional products. Infuse your story with passion and educate your audience about the fine details of your art.<\/li>\n<\/ul>\n<ul>\n<li><strong>Find your tribe:<\/strong> Tap into local artist communities for potential shared marketing opportunities. Attend artisan fairs, farmers markets, art shows and Christmas fairs to spark word of mouth referrals. Network in neighborhoods that are shopper destinations for unique artwork, crafts and gifts.<\/li>\n<\/ul>\n<ul>\n<li><strong>Entice Millennial shoppers:<\/strong> To earn Millennials\u2019 attention and trust, share how your products are unique and local, offer incentives like special deals, and share product reviews and recommendations.<\/li>\n<\/ul>\n<p>Artisan products enrich the marketplace with variety and satisfy consumers\u2019 desire for distinct products and superior quality. Share how your products help customers slow down, invest in quality and luxuriate in items made with care.<\/p>\n<p>In an upcoming post we\u2019ll focus on this year\u2019s hottest culinary trends for foodies.<\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_2775_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_2775_1();\">[<a id=\"footnote_reference_container_collapse_button_2775_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_2775_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_1');\"><a id=\"footnote_plugin_reference_2775_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\">Retail Trends and Predictions 2017: 12 forecasts for the retail industry in 2017. Vend. 2017.<br \/>\n<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_2');\"><a id=\"footnote_plugin_reference_2775_1_2\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2<\/a><\/th> <td class=\"footnote_plugin_text\">Ringnes, Isabelle. The Millennial Demographic. Isabellekringnes.com.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_3');\"><a id=\"footnote_plugin_reference_2775_1_3\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3<\/a><\/th> <td class=\"footnote_plugin_text\"> Baker, Lindsay. What ever happened to Generation X? BBC. March 21, 2017.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_4');\"><a id=\"footnote_plugin_reference_2775_1_4\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4<\/a><\/th> <td class=\"footnote_plugin_text\"> Mealey, Lorri. 10 Millennial Restaurant Dining Trends. The Balance. February 21, 2017.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_5');\"><a id=\"footnote_plugin_reference_2775_1_5\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5<\/a><\/th> <td class=\"footnote_plugin_text\">Meyer, Zlati. No, you&#8217;re not at Panera: McDonald&#8217;s goes &#8220;artisanal&#8221; with fancy sandwiches. USA Today. May 15, 2017.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_6');\"><a id=\"footnote_plugin_reference_2775_1_6\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6<\/a><\/th> <td class=\"footnote_plugin_text\">Peres, Sarah. Amazon takes on Etsy with a new shop featuring handcrafted items for weddings. TechCrunch. May 23, 2017.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_7');\"><a id=\"footnote_plugin_reference_2775_1_7\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>7<\/a><\/th> <td class=\"footnote_plugin_text\">Levy, Nat. As Amazon expands beyond online commerce, retailers look to compete with unique experiences. GeekWire. June 26, 2017.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_8');\"><a id=\"footnote_plugin_reference_2775_1_8\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>8<\/a><\/th> <td class=\"footnote_plugin_text\">Target. Meet the Makers: Three Artisans Bringing Local Charm to LA Target Stores. May 24, 2016.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_9');\"><a id=\"footnote_plugin_reference_2775_1_9\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>9<\/a><\/th> <td class=\"footnote_plugin_text\">Pistilli, Camilla. The Next Big Interior Design Trend: The Artisan Way. Huffington Post. January 24, 2017.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_10');\"><a id=\"footnote_plugin_reference_2775_1_10\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>10<\/a><\/th> <td class=\"footnote_plugin_text\">Filloon, Whitney. Nine New Food Halls to Get Excited About in 2016. Eater. March 10, 2016.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_11');\"><a id=\"footnote_plugin_reference_2775_1_11\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>11<\/a><\/th> <td class=\"footnote_plugin_text\">Muller, Bahar. \u2018Top ten trends that are shaping the beverage industry.\u2019 FoodBev Media. May 31, 2017.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_12');\"><a id=\"footnote_plugin_reference_2775_1_12\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>12<\/a><\/th> <td class=\"footnote_plugin_text\"> Eads, Lauren. Growth of US craft beer slows as \u2018big beer\u2019 snaps up brewers. The Drinks Business. March 29, 2017.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2775_1('footnote_plugin_tooltip_2775_1_13');\"><a id=\"footnote_plugin_reference_2775_1_13\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>13<\/a><\/th> <td class=\"footnote_plugin_text\">Hosie, Rachel. Carlsberg beer undergoes \u00a315m rebrand in attempt to win back millennials. 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