{"id":2705,"date":"2017-07-24T09:08:06","date_gmt":"2017-07-24T17:08:06","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=2705"},"modified":"2019-11-11T15:16:28","modified_gmt":"2019-11-11T23:16:28","slug":"supplier-spotlight-cosmakery-pairs-with-new-beauty-e-retailer-to-makeup-some-magic","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-cosmakery-pairs-with-new-beauty-e-retailer-to-makeup-some-magic\/","title":{"rendered":"Supplier Spotlight: Cosmakery and new beauty e-retailer make(up) some magic"},"content":{"rendered":"

W<\/span>ith the goal of reaching women and helping them find the best makeup products to fit their lives, Cosmakery is focusing as much on the virtual world as they are on the physical world. For women who wish they could apply makeup like a pro, Cosmakery pairs quality beauty products with education, providing women the tools they need to look their best. And RangeMe played a key step in making that happen. Read on to find out how Cosmakery was picked up by new indie beauty retailer, Sweet Sparkle, and how they are making waves in the beauty industry.<\/p>\n

Two hands, one voice <\/strong>
\nJanelle Thomason, an Emmy-award winning makeup artist, wanted to create a line of cosmetics that would \u201cempower women to look the way they want to, every day, with their own two hands.\u201d The product of that inspiration is Cosmakery, a sophisticated makeup brand for everyday wear.<\/p>\n

\"\"<\/a>Thomason, who owns the award-winning makeup studio The Makeup Loft in Plymouth, Michigan, has a vision of helping as many women as possible. Whether a woman worked inside or outside of the home, she notes that most women she met were overwhelmed when it came to makeup. \u201cThere are so many choices, so many colors. A lot of women still don\u2019t know how to do their makeup, and they follow the same makeup routine they\u2019ve had since they were 16 years old.\u201d<\/p>\n

Cosmakery is a carefully curated line of cosmetics, Thomason notes. Products are highly edited and contain only universally flattering colors, making it easier and more accessible to women. She wanted her line to embrace shades that wouldn\u2019t frighten women away, Thomason says, and colors they would feel comfortable wearing. What\u2019s more, many women don\u2019t have easy access to quality makeup products, or to pros in the industry who can help them find what works for them. So when Thomason created Cosmakery, she knew she needed to get her products on store shelves–both physical and virtual–wherever women shopped.<\/p>\n

Sparkle and shine<\/strong>
\nBased out of Plymouth, Michigan, Cosmakery was in a great physical location to reach clientele. But Thomason knew she needed to extend her reach if she was going to make her vision a reality. Creating a profile on RangeMe was the first step towards that.<\/p>\n

Though she was nervous about the platform, Thomason was thrilled with how easy and user-friendly it was to work with. The questionnaire was thorough–something that would soon pay off, she\u2019d see.<\/p>\n

\u201cRangeMe is dedicated to growing my business and my brand.\u201d The level of service she\u2019s received has been one of the best experiences about being on RangeMe.<\/p>\n

And the experiences continue to thrive, as new e-retailer Sweet Sparkle<\/a>, a global beauty distributor, contacted Thomason about including Cosmakery on their site and requested samples try out. \"\"<\/a>She loved the foundation so much that she started wearing it and and wanted to bring the makeup line to their site. Thomason and Sweet Sparkle collaborated to pull together the ideal mix of Cosmakery products for the site, which include foundations, blotting powder, bronzer, highlighter, matte lip color, clear gloss, and a new, to-be-released shadow.<\/p>\n

\u201cI was surprised at how quickly it happened,\u201d Thomason says. And she\u2019s bonded with the retailer over a shared passion for social and brand awareness and beauty education.<\/p>\n

Moving forward, one brush stroke at a time<\/strong>
\nCosmakery continues to grow organically, and Thomason feels she is blessed to be based in a small town like Plymouth, and yet have such an extensive reach because of her partnerships with salons, RangeMe and retailers like Sweet Sparkle. Cosmarkery\u2019s partnerships, paired with a passionate clientele, is a work of beauty.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Thomason created Cosmakery, she knew she needed to get her products on store shelves\u2013both physical and virtual\u2013wherever women shopped.<\/p>\n","protected":false},"author":33,"featured_media":2728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[131,595,586,589,291,38,158,37,583,28,591,593,46,592,36,588,590,47,585,33,587,594,261,54,27,84,26,584],"class_list":["post-2705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-beauty","tag-beauty-buyer","tag-beauty-retailer","tag-bronzer","tag-buyer","tag-consumer-goods","tag-cosmakery","tag-cpg","tag-e-retailer","tag-entrepreneurship","tag-eye-shadow","tag-foundation","tag-future-retail","tag-highlighter","tag-innovation","tag-lip-gloss","tag-lipstick","tag-local","tag-makeup","tag-manufacturer","tag-powder","tag-rangeme-premium-retail-ready","tag-rangeme-verified","tag-retailer","tag-small-business","tag-startups","tag-supplier","tag-sweet-sparkler"],"yoast_head":"\nSupplier Spotlight: Cosmakery and new beauty e-retailer make(up) some magic - 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