{"id":2363,"date":"2017-02-15T13:56:43","date_gmt":"2017-02-15T21:56:43","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=2363"},"modified":"2019-11-11T14:23:48","modified_gmt":"2019-11-11T22:23:48","slug":"supplier-spotlight-mush-foods-whole-foods-market","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-mush-foods-whole-foods-market\/","title":{"rendered":"Supplier Spotlight: Mush Foods brings overnight oats to Whole Foods Market"},"content":{"rendered":"

A<\/span>s two women combatting \u201cAmerica\u2019s love affair with sugar,\u201d Ashley Thompson and Katherine Thomas are changing up the working millennial\u2019s morning routine by offering Mush, a healthy, ready-to-eat breakfast option.<\/p>\n

Continue reading to learn how this millennial-run brand caught the attention of Whole Foods Market<\/a> on RangeMe and how they plan to shake up the breakfast aisle.<\/p>\n

From Sad Desk Breakfasts to Business Success<\/strong>
\nWhat started off as a friendship for Thompson and Thomas has grown to a full-time business venture. The duo met in the world of high finance when they serendipitously collided during new employee training.<\/p>\n

Inspired by their experiences of not-so-inspiring breakfasts at their desks, the idea of Mush was born. \u201cThere were no convenient options for oats, and those that were convenient were unhealthy,\u201d says Thompson. \u201cSo we started Mush Foods. And now here we are almost two years later and we have landed a contract with Whole Foods Market!\u201d<\/p>\n

Do-it-all Attitude<\/strong>
\nAs young co-founders, they bring an energy and a \u201cdo-it-all\u201d attitude to Mush Foods that characterizes so many promising early-stage, self-funded startups.<\/p>\n

\u201cEverything from the graphics to the social media to the branding is done by us…. We are even in the kitchen making the product, \u201d says Thompson.<\/p>\n

In addition to running all sides of the business, Thompson and Thomas have also proven to be adept in navigating the food industry, and formulated a bold launch plan.<\/p>\n

\u201cInstead of being found in the grab-and-go aisle, we want to replace yogurt. Mush will be placed right next to it so shoppers can choose between Mush, greek yogurt, chia pudding or other convenient breakfast foods. If we want to compete with them we need to be right next to them,\u201d states Thompson.<\/p>\n

The. Best. Message. Ever.<\/strong>
\nThomas and Thompson transformed their idea into a completed product all on their own, but the daunting task of getting their product on shelves would require some help. In late Summer of 2016, Thompson discovered RangeMe and quickly uploaded their product line.<\/p>\n

\u201cFor millennials who are starting innovative food companies, RangeMe is a super user-friendly solution for breaking into this industry and bringing more exposure to your brand,\u201d Thompson says.<\/p>\n

\u201cThe message we received from Whole Foods on RangeMe was the best message we ever received in our lives.\u201d<\/span><\/p>\n

It did not take long to see the fruits of their labor. After just a few weeks on the platform, Thompson and Thomas woke up to an email from RangeMe informing them that a buyer had requested a sample.<\/p>\n

\u201cThe message we received from Whole Foods on RangeMe was the best message we ever received in our lives,\u201d Thompson shares.<\/p>\n

This experience cemented the duo\u2019s faith in the RangeMe platform. Thompson tells us, \u201cIt is exactly what the food industry needs — something that is modern, intuitive and user friendly. It links technology with the food industry.\u201d<\/p>\n

Growth, Growth, Growth<\/strong>
\nAfter going from two friends in a kitchen with a big idea to a company about to launch their product line in fifteen Whole Foods Market stores in under two years, Thompson has a word of reassurance for other entrepreneurs, \u201cMost people think it is impossible to get into Whole Foods, but it is not. You just need to stick to it and persevere.\u201d<\/p>\n

As to the next step for Mush Foods, Thompson tells us, \u201cEvery month from here on out will be focused on growth. Growth, growth, growth.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

This millennial-run brand caught the attention of Whole Foods Market on RangeMe and now they plan to shake up the breakfast aisle.<\/p>\n","protected":false},"author":24,"featured_media":2366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[38,37,28,106,147,31,51,32,54,26,146],"class_list":["post-2363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-consumer-goods","tag-cpg","tag-entrepreneurship","tag-health","tag-mush-foods","tag-new-product","tag-product-demographics","tag-retail","tag-retailer","tag-supplier","tag-whole-foods-market"],"yoast_head":"\nSupplier Spotlight: Mush Foods brings overnight oats to Whole Foods Market - The RangeMe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-mush-foods-whole-foods-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supplier Spotlight: Mush Foods brings overnight oats to Whole Foods Market - 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