{"id":2066,"date":"2016-10-27T09:54:36","date_gmt":"2016-10-27T17:54:36","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=2066"},"modified":"2025-10-07T12:26:49","modified_gmt":"2025-10-07T20:26:49","slug":"5-reasons-why-a-buyer-says-yes-to-one-product-over-another","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/5-reasons-why-a-buyer-says-yes-to-one-product-over-another\/","title":{"rendered":"5 Reasons Why a Buyer Says Yes to One Product Over Another"},"content":{"rendered":"

D<\/span>o you have a product that you think would be perfect for big box retail chains? Are you wondering what makes a buyer more inclined to buy?<\/p>\n

If so, the following 5 reasons are why a buyer says YES to one product over another!<\/p>\n

    \n
  1. Market Demand \u2013 Customers are Asking For This Product
    \n<\/strong><\/strong>Buyers are constantly looking for new products to put on their store shelves. And more importantly, they are looking for products that will actually sell once in stores. It\u2019s a constant struggle for buyers to find that next new product that will take their business to the next level.So it makes perfect sense why market demand influences a buyer to buy. For example, if their customers are asking for a certain product, a buyer will do what it takes to add it to their product assortment because they know their customers will buy.<\/p>\n

    Another example would be if there was a new trend in the marketplace that was intriguing to their customers. Buyer will constantly look for new trends and then add those trends to their assortment as well.<\/p>\n

    Bottom line \u2013 if you have that next new product that has market demand, retail buyers absolutely want to know about you!<\/li>\n

  2. The Buyer Believes Your Product Will Make Them Money<\/strong><\/strong>
    \nA buyer usually knows their product category well. They go to trade shows, scour the web and review what their competitors are up to constantly. Plus they have market data that tells them what products are currently selling in their stores, etc.So when they see a new product, they tend to get a gut feeling as to whether a product will make them money or not.<\/p>\n

    And that\u2019s pretty much what they care about \u2013 generating revenue for their stores.<\/p>\n

    So if you are approaching buyers, you probably want to lead with your \u2018money\u2019 story. This basically means that you need to convince them that your product will sell once in their stores.<\/p>\n

    Most people talk to buyers about the features of their product \u2013 but a buyer actually cares most about the revenue aspect of a product.<\/li>\n

  3. New, Interesting Innovation<\/strong><\/strong>
    \nBuyers use companies like RangeMe because they have an insatiable need for new products \u2013 especially interesting and innovative ones. Why? Their customers are finicky and want that next new thing.So if you have a new and innovative product, you must share this with buyers, because they really want to know about you!<\/p>\n

    Buyers can\u2019t afford to ignore new products because if they do, they know they will lose market share. And they can\u2019t afford to do that because of how competitive the marketplace is today.<\/p>\n

    So they have to keep up with demand, and new and interesting innovation in any product category is exactly what they want!<\/p>\n

    \"grocery-shopping\"<\/li>\n

  4. Your Product Has Already Been Selling Somewhere Else<\/strong><\/strong>
    \nThe retail industry is unique in that buyers actually prefer that you\u2019ve sold your product at other retail stores first. And if you haven\u2019t sold your product at other retailers, you are sometimes considered a risk. So if your product has already been selling somewhere else, you actually want to let the buyers know!The reason you want to share other retail successes with buyers is because it generally proves to the buyer that your product will sell. After all, another buyer bought your product \u2013 so they must have assumed your product was going to make them money. And that\u2019s intriguing to retail buyers as revenue is what really matters to them.<\/p>\n

    Plus if you show proof of sales \u2013 buyers get especially excited because it means that your product will probably sell in their stores as well.<\/li>\n

  5. Product is Retail-Ready<\/strong><\/strong>
    \nI can\u2019t tell you how many times a buyer has to turn down a great product simply because the product isn\u2019t deemed retail-ready.And when I say \u2018Retail-Ready\u2019 I mean that some component of their product business is not lined up to sell to a retail chain. This could mean they did not set up packaging, pricing, shipping, barcodes or whatever it is correctly. Buyers want products that are ready to go – products that they can purchase today.<\/p>\n

    I mention this because many people ask me if they can approach retailers with just a physical product without the packaging. And my answer is this \u2013 buyers won\u2019t buy any product without seeing all aspects first \u2013 including packaging! So you are wasting their time and delaying your revenue by not having everything figured out in advance.<\/p>\n

    The good news is that being \u2018retail-ready\u2019 is absolutely a learnable skill.<\/p>\n

    Bottom line – There are many reasons why a buyer says YES to one product over another \u2013 but I\u2019m hoping you get a feel for what inspires them to move more quickly!<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    If their customers are asking for a certain product, a buyer will do what it takes to add it to their product assortment because they know their customers will buy. <\/p>\n","protected":false},"author":23,"featured_media":2072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2584],"tags":[38,37,28,40,31,32,29,88,128,61,54],"class_list":["post-2066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-consumer-goods","tag-cpg","tag-entrepreneurship","tag-how-to-sell-my-product","tag-new-product","tag-retail","tag-retail-buyer","tag-retail-marketing","tag-retail-mba","tag-retail-stores","tag-retailer"],"yoast_head":"\n5 Reasons Why a Buyer Says Yes to One Product Over Another - The RangeMe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/5-reasons-why-a-buyer-says-yes-to-one-product-over-another\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons Why a Buyer Says Yes to One Product Over Another - 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