{"id":1830,"date":"2016-08-11T11:48:50","date_gmt":"2016-08-11T19:48:50","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=1830"},"modified":"2023-12-11T23:56:45","modified_gmt":"2023-12-12T07:56:45","slug":"supplier-spotlight-skinny-batches","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-skinny-batches\/","title":{"rendered":"Supplier Spotlight: The skinny on running a cookie business"},"content":{"rendered":"

This post is the second installment in our new blog series, Supplier Spotlight. This series will feature suppliers, their stories and how RangeMe has played a part in their journey.<\/em><\/p>\n

Have a great story to tell? Let us know at supplier@rangeme.com.<\/p>\n

\n
\"Emme

Emme Tyler, owner of Skinny Batches<\/p><\/div>\n

E<\/span>mme Tyler, creator and owner of Skinny Batches, is dedicated to perfecting her craft–running a dynamic business and baking the tastiest natural desserts on the market. Growing up with several food allergies, it was a daily challenge for Tyler to find something to eat– especially when she craved something sweet. As a self-taught baker, she was inspired to bring science, math and creativity into the kitchen to construct desserts that were healthy, satisfying and allergen-free.<\/p>\n

As much as one can hope that starting a business focused on your passion would go seamlessly, Tyler will be the first to tell you that it\u2019s important to anticipate unexpected detours along the way. It prepares you to meet life head on as a business owner.<\/p>\n

Meet Challenges Head On<\/strong><\/h2>\n

As a business owner, one of the first challenges many people encounter is how much money to invest in your business.<\/p>\n

\u201cIt\u2019s hard to get profitable if you\u2019re throwing a lot of money at the business,\u201d Tyler says. \u201cIt\u2019s also hard to become profitable if you\u2019re not throwing money at it.\u201d She advises business owners to have a year\u2019s worth of cash expenses set aside to anticipate extra costs.<\/p>\n

Another challenge new business owners may not anticipate is the longer-term goal: getting a customer to purchase your product a second, third, fourth, or more time. Tyler says keep this in perspective: \u201cPeople think it\u2019s such a feat to get your stuff on the shelves of a store. It\u2019s not. The hardest thing is getting people to take it off the shelf twice.\u201d<\/p>\n

Innovation vs. Trendiness<\/strong><\/h2>\n

\u201cComing out with a trendy product is not the idea, it\u2019s coming out with something that is innovative,\u201d Tyler notes. \u201cYou want to make something that will expand or create a new category.\u201d<\/p>\n

\"Oatmeal

Oatmeal Chocolate Chip<\/p><\/div>\n

One innovative way to grab the attention of buyers and consumers is through packaging. People are visual beings. Packaging is the first thing that catches the buyer\u2019s attention, and what motivates consumers to pick the product off the shelf for further consideration. If you have ever walked down the cookie aisle in your local grocery store, you\u2019ve probably noticed the array of package types, from paper bags with paper cups, boxes, plastic bags, plastic sleeves and boxes with a bag inside. Tyler recommends choosing something that\u2019s \u201cgoing to be attractive but also something that is going to give your product the best protection. It\u2019s not worth sacrificing one for the other.\u201d<\/p>\n

Recently, Tyler updated her packaging of one of her products in order to keep a competitive edge. By changing her package, she was able to test out new materials, colors and package shape. Changing your packaging can be a gamble but if you have to \u201ceat (the costs) a little bit to see if it works and it does work, that\u2019s great.\u201d<\/p>\n

RangeMe as Your Business Partner<\/strong><\/h2>\n

Tyler uses RangeMe to showcase her Skinny Batches products. \u201cIt was incredibly easy to get setup,\u201d she says. So easy, in fact, that she was able to list her products and receive interest from a Target buyer within less than a week–four days, to be exact.<\/p>\n

What Tyler enjoys the most about RangeMe, though, is the fact that it\u2019s a reputable space for making professional connections with buyers. \u201cIf you can find a platform like RangeMe that you know is credible and that you know is bringing in buyers who are there for the sole purpose of finding products, it\u2019s so much more important [to your business].\u201d<\/p>\n

RangeMe believes that strategic choices and innovation can play a large part in a seriously positive outcome. And having baked more than a million cookies, we hope Tyler and Skinny Batches\u2019 partnership with RangeMe continues to open (oven) doors so she can expand her gluten-free goodies to retailers near you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Emme Tyler, creator and owner of Skinny Batches, is dedicated to perfecting her craft–running a dynamic business and baking the tastiest natural desserts on the market.<\/p>\n","protected":false},"author":33,"featured_media":1833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[38,57,28,285,40,36,47,33,31,48,460,472,32,543,27,56,84,26,77],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-consumer-goods","tag-diy","tag-entrepreneurship","tag-grocery","tag-how-to-sell-my-product","tag-innovation","tag-local","tag-manufacturer","tag-new-product","tag-organic","tag-packaging","tag-product-discovery","tag-retail","tag-skinny-batches","tag-small-business","tag-specialty-foods","tag-startups","tag-supplier","tag-transparency"],"yoast_head":"\nSupplier Spotlight: The skinny on running a cookie business - 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