{"id":1763,"date":"2016-07-20T11:10:16","date_gmt":"2016-07-20T19:10:16","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=1763"},"modified":"2023-12-12T00:13:11","modified_gmt":"2023-12-12T08:13:11","slug":"supplier-spotlight-lancaster-pie-king","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-lancaster-pie-king\/","title":{"rendered":"Supplier Spotlight: How the Pie King is baking up new opportunities"},"content":{"rendered":"

This post is the first installment in our new blog series: Supplier Spotlight. This series will feature product suppliers, their stories and how RangeMe has played a part in their journey.<\/em><\/p>\n

While my goal is to share stories about suppliers who are using RangeMe\u2019s technology to change the way they do business, my hope is that the Supplier Spotlight series also gives you insight into business best practices that inspires the creativity needed to stand out to retailers.<\/p>\n

Have a great story to tell? Let me know at supplier@rangeme.com<\/a>.<\/p>\n

\n

A<\/span>t the age of 14, Toby Simmons made his first sale: a freshly made apple pie that he prepared and baked himself. Little did he know at the time, the Lancaster Pie King was born, and this business transaction would cement his career path for years to come. By the age of 19, Simmons had perfected his pie crust recipe and at 27 he opened up his own neighborhood bakery. He\u2019s been baking under the Pie King name now for more than 15 years. Fast forward to today, and the Lancaster Pie King sells fresh, all natural pies to individuals, restaurants and other commercial markets.<\/p>\n

The Importance of Conducting Thorough Research<\/strong><\/h2>\n

When he decided he wanted to open his own neighborhood bakery, one of the first business decisions Simmons made was conducting thorough research during each stage of his business\u2019 growth. It\u2019s a good practice that we at RangeMe highly endorse, as researching the different aspects of your business such as your audience, competitors or current market trends result in smarter business decisions.<\/p>\n

The way Simmons navigates the rollercoaster of starting a business is by creating incremental, attainable goals.<\/span>Because of his appreciation for locally grown products, Simmons researched quality ingredients, taking a close look at the ingredients that were being used to make desserts sold in retail stores. His findings showed that the majority of companies kept their products \u201cfresh\u201d longer by using preservatives and additives. Growing up with the mindset of \u201cyou are what you eat,\u201d however, Simmons made the decision that the Lancaster Pie King would only produce all natural pies that use the freshest ingredients. Even if this meant his pies couldn\u2019t sit on shelves as long as other baked goods, using preservatives and additives in his food wasn\u2019t a line he was going to cross.<\/p>\n

Twenty years ago, this commitment may have seemed like an out-of-the-box decision. But Simmons\u2019 diligent research and motivation to offer fresh, all natural products, have put him in the center of the all natural and organic food trend that is sweeping through retail stores today.<\/p>\n

Incremental, Attainable Goals are Key<\/strong><\/h2>\n
\"Pie

Pie King’s Sweet Potato Pie<\/p><\/div>\n

As we all know, starting a business doesn\u2019t happen overnight. Simmons considers himself lucky to have realized his passion and his company\u2019s purpose early on. But even with that focus and drive, it\u2019s doesn\u2019t mean it was always smooth sailing.<\/p>\n

\u201cAny success comes with a bit of bumps and bruises,\u201d he says. The way Simmons navigates the rollercoaster of starting a business is by creating incremental, attainable goals. Rather than only creating high level goals like \u201cI want to get in retail stores by next summer\u201d or \u201cI want to increase production by 200%,\u201d it\u2019s important to create short-term goals that will help you reach your larger goal. This method not only helps you manage your workload but also allows you to appreciate and celebrate each milestone throughout your journey.<\/p>\n

Leverage RangeMe to Open New Doors<\/strong><\/h2>\n

It\u2019s no surprise to see customers\u2019 reactions once they taste the Lancaster King\u2019s Pies. But what was surprising to Simmons was what happened once he posted his products on RangeMe<\/a>. “I went to RangeMe because I wanted to talk to BI-LO,” he says. And after listing his products on RangeMe, it wasn’t BI-LO, a RangeMe verified retailer that features grocery stores serving the local supermarket needs of the Carolinas and Georgia, that reached out to Simmons, but instead mega-retailer Target that was interested in his pies.<\/p>\n

“I thought that was really good. It\u2019s just a matter of keeping your products on RangeMe and see what pops.” Although the connection with Target buyers wasn’t a match because his all natural pies need cold storage space, Simmons is excited to educate buyers and consumers on the benefits of all natural items via RangeMe\u2019s platform.<\/p>\n

It\u2019s a Journey<\/strong><\/h2>\n

\u201cYou need to give it a lifetime to find success,\u201d Simmons told me. \u201cThings change all the time.\u201d Today, he has refined his product categories and subcategories in RangeMe with the hope that it will help his products get discovered by more buyers. He is also planning to expand his business to more locations, so keep your eyes peeled for Lancaster King Pies next time you\u2019re in the store.<\/p>\n","protected":false},"excerpt":{"rendered":"

Baking under the Pie King name now for more than 15 years, the Lancaster Pie King sells fresh, all natural pies to individuals, restaurants and other commercial markets.<\/p>\n","protected":false},"author":33,"featured_media":1764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[38,37,102,28,40,47,33,42,31,542,51,472,30,27,56,103,26,105],"class_list":["post-1763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-consumer-goods","tag-cpg","tag-customer-success","tag-entrepreneurship","tag-how-to-sell-my-product","tag-local","tag-manufacturer","tag-marketplace","tag-new-product","tag-pie-king","tag-product-demographics","tag-product-discovery","tag-rangeme","tag-small-business","tag-specialty-foods","tag-success-stories","tag-supplier","tag-supplier-spotlight"],"yoast_head":"\nSupplier Spotlight: How the Pie King is baking up new opportunities - 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