We\u2019re all familiar with the phrase from the New York Lottery commercials of the 1980s, \u201cYou\u2019ve got to be in it to win it.\u201d Well, this goes equally well for RangeMe subscribers; those that are active on the platform and very responsive to buyer messages and requests are the ones who end up seeing retail wins. <\/p>\n\n\n\n
And for two RangeMe subscribers in particular, this responsiveness resulted in 7-figure deals with KMS Wholesale<\/a>. Headquartered in Wichita, Kansas, KMS has spent nearly 50 years providing general merchandise to a vast network of independent and regional retailers across the United States.<\/p>\n\n\n\n To maintain its competitive edge, the wholesaler actively sourced hard goods, electronics, appliances, kitchenware and health and beauty products, passing significant cost savings to their customers.<\/p>\n\n\n\n I met Juan Aguirre, Senior Buyer at KMS, in Chicago last week where he was participating in ECRM\u2019s Hair Care; Household Cleaning, Paper & Disposable Food Storage; and Pet Sessions. And while KMS has long been a staple at in-person ECRM sessions (Juan has participated in more than 70 since 2022), the addition of RangeMe to its sourcing toolkit has yielded massive results.<\/p>\n\n\n\n “RangeMe has been a huge success for us,” says Aguirre. “In the last six to eight months to be exact, I’ve probably closed healthy seven-figure deals with two key vendors that we work with now.\u201d<\/p>\n\n\n\n Aguirre\u2019s process on RangeMe is very intentional and search-driven. Rather than waiting for opportunities to come to him, he is on the platform every week and actively searches for key products within the categories they serve.<\/p>\n\n\n\n When asked what specifically caught his eye about the brands that landed these 7-figure deals, Aguirre was blunt: it starts with the visuals. “It was images that they had, to be honest with you,” Aguirre says. “I started searching for specific key items on the digital platform, and when I found the key images, I started clicking onto those products, learning more from the profiles, such as their background, their history, what they do and so forth.\u201d<\/p>\n\n\n\n Beyond the strong profile content, responsiveness was the “make or break” factor that contributed to the two large deals. Aguirre notes that the successful vendors engaged in email conversations almost immediately \u2013 often within a day or two of his initial outreach on the platform.<\/p>\n\n\n\n While RangeMe provides the scale for discovery, Aguirre believes it’s the in-person nature of ECRM sessions that solidifies a long-term partnership with a brand. <\/p>\n\n\n\n “I personally love working in person because of that in-person handshake,\u201d says Aguirre. \u201cYou build that bridge and you make it more into a personal level and that’s helped me find super success. Once you start getting to that personal level, you start noticing that there’s more opportunity sometimes than just what you’re being shown.\u201d<\/p>\n\n\n\n He also notes that using RangeMe to evaluate a brand\u2019s full catalog before or after a meeting, can help buyers maximize their time and opportunities for product discovery, as there is only so much a brand can cover during a 10- or 20-minute meeting. <\/p>\n\n\n\n To find success with buyers on RangeMe, Aguirre suggests that brands must move beyond a “set it and forget it” mentality. His advice: <\/p>\n\n\n\n For brands ready to scale, the message is clear: a professional digital presence paired with relentless activity is the fastest path to a seven-figure deal.<\/p>\n\n\n\n To learn more about KMS Wholesale, visit kmswholesale.com<\/a> or connect with Juan Aguirre on LinkedIn<\/a>. You can also meet with him in-person at these upcoming ECRM Sessions:<\/p>\n\n\n\nHow KMS Wholesale Buyers Navigate RangeMe<\/strong><\/h2>\n\n\n\n
The Hybrid Model: Bridging RangeMe and ECRM<\/strong><\/h2>\n\n\n\n
Aguirre\u2019s Advice for Emerging Brands on RangeMe<\/strong><\/h2>\n\n\n\n
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Key Takeaways for Brands<\/strong><\/h2>\n\n\n\n
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