{"id":14080,"date":"2026-04-29T09:03:53","date_gmt":"2026-04-29T17:03:53","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=14080"},"modified":"2026-04-29T10:16:05","modified_gmt":"2026-04-29T18:16:05","slug":"beverage-brand-osia-is-elevating-moods-and-retail-sales-with-rangeme","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/beverage-brand-osia-is-elevating-moods-and-retail-sales-with-rangeme\/","title":{"rendered":"Beverage Brand Osia is Elevating Moods \u2013 and Retail Sales \u2013 with RangeMe"},"content":{"rendered":"\n

The beverage industry is currently witnessing a paradigm shift. As wellness and longevity move from the periphery to the mainstream, the “sober-curious” movement has evolved into a full-scale demand for functional, sophisticated, non-alcoholic alternatives. No longer satisfied with sugary drinks or uninspired club sodas, modern consumers are seeking beverages that do more than just quench thirst \u2013 they want to feel something.<\/p>\n\n\n\n

Enter Osia<\/a>. Born from the vibrant event scene in Denver, Colorado, Osia (pronounced oh-see-uh<\/em>) is not just another sparkling water. It is a lightly functional beverage brand designed to elevate moods through herbal tinctures and real fruit juices.\u00a0<\/p>\n\n\n\n

Founded by the creative and strategic duo Isabella Hoag and Gabriel Walsh, Osia has rapidly transitioned from a local Denver pop-up experience to a retail brand with major wins, including distribution in Total Wine and a coveted KeHE Golden Ticket win via a RangeMe submission<\/a>, as well as another retailer currently being onboarded.<\/p>\n\n\n\n

The Accidental Empire: From Kitchen to Community<\/strong><\/h2>\n\n\n\n

Unlike many CPG startups that begin with a rigid business plan, Osia\u2019s origin was entirely organic. Hoag, coming from a background in brand design rather than beverage manufacturing, began experimenting with ingredients in her own kitchen simply because she wasn’t drinking alcohol and wanted something better to sip on.<\/p>\n\n\n

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“We never planned for it to be a business,” says Hoag. “I was making mocktails in my house, and people loved the drinks. I had friends request them for different events or shows that they wanted, and it kind of just snowballed from there.\u201d<\/p>\n\n\n\n

What began as a personal preference quickly turned into a high-demand event company. Isabella found herself creating “pop-up NA bars” for settings where alcohol was traditionally the only option. These events served as a great, real-world product market test, providing feedback from thousands of people on the recipes she was hand-crafting in commissary kitchens.<\/p>\n\n\n\n

The consistent refrain from her customers? “You need to bottle this.\u201d<\/em><\/p>\n\n\n\n

The Partnership: Design Meets Strategy<\/strong><\/h2>\n\n\n\n

As the demand for Isabella\u2019s NA beverages grew, the logistical challenge of scaling an event-based business became apparent. This is where Walsh, a tech industry professional with a background at Ball Aerospace, stepped in to help launch the brand, fueled by a shared vision with Isabella. The decision to move from events to manufacturing was a turning point for the brand. <\/p>\n\n\n\n

“My thought process around it was we need to grow one way or another,\u201d says Walsh. \u201cEither we do more events or we go into canning manufacturing and have this physical product that we can share and spread all over the place. I was thinking it’s going to be a lot easier to manage a hundred cans versus a hundred people.\u201d<\/p>\n\n\n\n

The two founders realized that while Hoag provided the creative genius and the formulations, Walsh provided the operational grit to take those formulations to the masses.<\/p>\n\n\n\n

A Name Written in the Stars (and Note Apps)<\/strong><\/h2>\n\n\n\n

One of the most serendipitous moments around Osia\u2019s launch is the story behind its name. Before they even officially partnered, both Hoag and Walsh had independently arrived at the same inspiration: Ambrosia, the mythical nectar of the Gods that granted youth and vitality.<\/p>\n\n\n\n

Walsh had the name tucked away in the notes of his phone for years, while Isabella discovered it while researching synonyms for “nectar” to describe the way customers reacted to her drinks.<\/p>\n\n\n\n

“I searched up different ways to say nectar and I found the word Ambrosia,” says Hoag. “I saw what it meant, but I was like, oh my God, it’s the last four letters. It was this tunnel vision of me just seeing OSIA.\u201d<\/p>\n\n\n\n

When she pitched the name to Gabriel in a car, he was stunned. “I literally pulled it up in my file to show her,\u201d says Walsh. \u201cThat’s insane. We both had the same idea at different times.\u201d<\/p>\n\n\n\n

Hoag eventually streamlined the name to “Osia” to make it shorter, more unique, and modern.<\/p>\n\n\n\n

Crafting the Mood: The Four Pillars of Osia<\/strong><\/h2>\n\n\n
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At the heart of Osia\u2019s beverages are its four core “moods.” Hoag\u2019s philosophy on functionality is rooted in herbalism, using plants like rhodiola, ginseng, and lemon balm to create effects that are buildable and lightly functional without the use of caffeine, THC, or alcohol. Unlike many competitors that rely on natural flavors \u2013 a term often used loosely in the industry \u2013 Osia uses 100% real fruit juice and botanical tinctures.<\/p>\n\n\n\n

The Osia Flavor Profile:<\/strong><\/h3>\n\n\n\n