{"id":13931,"date":"2026-01-28T15:19:54","date_gmt":"2026-01-28T23:19:54","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=13931"},"modified":"2026-02-08T09:47:33","modified_gmt":"2026-02-08T17:47:33","slug":"how-beauty-wellness-destination-bubbles-mane-finds-products-that-match-its-vibe","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/how-beauty-wellness-destination-bubbles-mane-finds-products-that-match-its-vibe\/","title":{"rendered":"How Beauty & Wellness Destination Bubbles & Mane Finds Products that Match its Vibe"},"content":{"rendered":"\n

The moment one sets foot in Bubbles & Mane<\/a>, you immediately sense a vibe of beauty, wellness and spiritual harmony, and know you are about to be totally immersed in a self-care experience. Just the walk from the front door to the check-in desk relaxes the mind and fills the senses with an array of sights, shapes, scents and colors coming from hundreds of products, each beautifully displayed on wooden shelves and incorporated with decorative elements so that the full effect is art in itself. <\/p>\n\n\n\n

Each of these products were carefully curated by Michelle DeMartino, owner and CEO of this one-of-a-kind wellness destination in Astoria, N.Y., and many came from an Immediate Opportunity campaign run last year with RangeMe. Aside from providing an assortment of clean beauty, wellness and lifestyle products for her customers, they set the tone of the place for everyone who visits.<\/p>\n\n\n\n

Indeed, the products are a great introduction to what waits at the end of the hallway: two floors and 2,500-square-feet of services for hair, skin, nails, body, mind and spirit \u2013 as well as a space for community gatherings and workshops where local residents can relax, learn and grow. <\/p>\n\n\n\n

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The salon area doubles as a community event space<\/figcaption><\/figure>\n\n\n\n

A beauty and wellness entrepreneur\u2019s latest evolution<\/h2>\n\n\n\n

DeMartino has spent more than two decades in the beauty game. She started her career at Warren Tricomi, a luxury salon in Greenwich, Ct. before embarking on a freelance career working on photo shoots and wedding styling, and her personal specialty is textured hair. During the pandemic she worked out of a studio in her apartment, which eventually made her eager for a storefront of her own.<\/p>\n\n\n\n

In 2022 she launched Astoria Beauty Bar<\/a>, a 450-square-foot location with two styling chairs and two shampooing stations just a few blocks away. While she primarily focused on hair styling and related products, this is where the germ of an idea for something bigger began. <\/p>\n\n\n\n

\u201cI was hosting selfcare Sundays at Astoria Beauty Bar, and that really sparked something really beautiful in the community,\u201d she says. \u201cI wanted to hone in and do more of that. So I was looking to expand into a larger space with more services and a larger retail area, and room to host events.\u201d<\/p>\n\n\n\n

DeMartino joined the Goldman Sachs 10,000 Small Businesses program and it was there where she put the plan together for what eventually became Bubbles & Mane, which just opened late last year. \u201cWe want to grow Bubbles & Mane into a wellness and self-care destination where people can come, feel heard, be able to express themselves and really walk away feeling renewed,\u201d she says. \u201cAnd I really want to take it national.\u201d<\/p>\n\n\n\n

The Bubbles & Mane name came about because DeMartino wanted something that reflected the fun and celebratory nature of the new venture. \u201cWe wanted the brand to be fun and flirty,\u201d she says. \u201cI do a lot of bridal services, and we wanted to cater to that clientele as well. And when you\u2019re celebrating the best moments of your life you want to have a champagne toast or bubbly. And when I was out at a Long Island vineyard and saw the bubbles in my rose, it just clicked. And of course Mane is from hair.\u201d<\/p>\n\n\n\n

Services for hair, skin, nails and beyond<\/strong><\/h2>\n\n\n\n

Past the hall full of beauty and wellness products, you reach the check-in desk and then the place opens up into a wide and very welcoming space. To the left is a mocktail bar (which will also have coffee, tea and matcha), which is surrounded by comfortable chairs and a 10-foot long communal table for guests to socialize during their treatments. <\/p>\n\n\n\n

A couple of steps up leads to the salon proper, featuring five styling chairs, three shampooing stations, and tons of space, as this area also doubles as an event room where DeMartino will host parties, educational workshops and community events. <\/p>\n\n\n

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\u201cWe plan to curate activities for our community,\u201d says Demartino. \u201cThat could be anything from birthday parties, bachelorette parties, or a girls day out. We want to do a book club. So for me as a female entrepreneur, I want to get other local female artists in here and curate something really special. We’re also going to work with some local restaurants and bring in catering for these events.\u201d<\/p>\n\n\n\n

Downstairs you\u2019ll find a lounge area that leads to two treatment rooms for facials, massages and body scrubs and then a nail salon area with two very high-tech mani and pedi stations. As with upstairs, the feel is warm and inviting with lots of wood finish. <\/p>\n\n\n\n

Finding the right products to match the vibe<\/strong><\/h2>\n\n\n\n

A key focus of DeMartino when she launched Bubbles & Mane was to provide a wide variety of beauty, wellness and lifestyle products that were aligned with services she provides, and more than 50 linear feet of shelving feature everything from hair, skin and nail products, candles, brushes, books, accessories and even some apparel. <\/p>\n\n\n\n

To find some of these products, DeMartino worked closely with RangeMe\u2019s Colleen Warholic on an Immediate Opportunity<\/a> campaign, which RangeMe facilitates for retailers looking to find specific categories or themes of products. In DeMartino’s case, she was looking for products that included: <\/p>\n\n\n\n