{"id":13880,"date":"2025-11-14T10:10:42","date_gmt":"2025-11-14T18:10:42","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=13880"},"modified":"2026-02-09T13:39:39","modified_gmt":"2026-02-09T21:39:39","slug":"scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/","title":{"rendered":"Scaling Up Successfully: 6 Key Insights from Pholicious Co-Founder Joseph Trousdale"},"content":{"rendered":"\n<div class=\"wp-block-group key-takeaways is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Treat buyer feedback as guidance; a &#8220;not now&#8221; can become a &#8220;yes&#8221; with iteration and persistence.<\/li>\n\n\n\n<li>Stay adaptable: buyers may want different SKUs or exclusives, even after saying yes to your flagship.<\/li>\n\n\n\n<li>Invest in retailer education and food-safety readiness; it strengthens operations, documentation, and inspection credibility.<\/li>\n\n\n\n<li>Submit strategically on RangeMe: prioritize Immediate Opportunities, watch Category Review windows, and get Verified to signal readiness.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"has-drop-cap wp-block-paragraph\">The journey of a startup brand is rarely a straight line, but few stories showcase the power of persistence, flexibility, and proactive growth quite like that of Pholicious. When I first interviewed Co-Founder Joseph Trousdale in 2023, his brand was just starting his growth journey, having received a Golden Ticket at Walmart\u2019s Open Call and wins with QVC and Sysco.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A LOT has changed since then.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand, which was launched by Trousdale and his wife Anh in 2021, <a href=\"https:\/\/www.pholicious.net\/\">makes authentic, quick-prep Vietnamese<\/a><a href=\"https:\/\/www.pholicious.net\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/www.pholicious.net\/\">Pho<\/a> (and now ramen), and since my last interview with Trousdale has added additional RangeMe wins including <a href=\"https:\/\/www.unitedsupermarkets.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">United Supermarkets<\/a>, <a href=\"https:\/\/stopandshop.com\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Stop &amp; Shop<\/a>, <a href=\"https:\/\/www.albertsons.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Albertsons<\/a> and <a href=\"https:\/\/www.thekrogerco.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kroger<\/a>. And to top it off, they just received a Hy-Vee Smile just days before our interview at the retailer\u2019s Opportunity Summit, one of RangeMe\u2019s recent Immediate Opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To add a little cherry on top of the past two years of wins, Pholicious also landed on the shelves of <a href=\"https:\/\/www.heb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">H-E-B<\/a> after winning the <a href=\"https:\/\/www.heb.com\/discover\/quest-for-texas-best\" target=\"_blank\" rel=\"noreferrer noopener\">Quest for Texas Best<\/a> contest, and a deal with Kevin O&#8217;Leary on Shark Tank. It\u2019s been a busy two years indeed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In my recent update interview with Trousdale (see the full video below), he recounts the rapid scaling of Pholicious, and below we unpack six vital lessons from his experience that every startup CPG brand would do well to follow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Embrace buyer feedback as a path, not a rejection<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trousdale emphasizes that every interaction, even those that don&#8217;t result in an immediate shelf placement, provides a valuable roadmap for future success. \u201cJust because you go to one of the events and don&#8217;t get an immediate yes, it&#8217;s great to soak up all the information because you can use that and turn that into a yes later. It&#8217;s usually if you don&#8217;t get a yes, that doesn&#8217;t mean no, it just means not right now, but there&#8217;s still always a path.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trousdale\u2019s first Walmart Open Call experience is a perfect example: \u201cOur first open call experience through RangeMe, we did not get a golden ticket,\u201d he says. \u201cBut the conversation was like, &#8216;Hey, this is what you need to do. Get on Marketplace, let&#8217;s get on walmart.com, let&#8217;s see how it does.&#8217;\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By listening to the advice and staying in communication, they eventually secured placements in Sam&#8217;s Club and grew to over 1,900 Walmart locations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5336-1-scaled.jpeg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"\" class=\"wp-image-13882\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5336-1-scaled.jpeg?w=2560 2560w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5336-1-scaled.jpeg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5336-1-scaled.jpeg?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5336-1-scaled.jpeg?w=1536 1536w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5336-1-scaled.jpeg?w=2048 2048w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5336-1-scaled.jpeg?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5336-1-scaled.jpeg?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5336-1-scaled.jpeg?w=1320 1320w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Pholicious in Walmart<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Be adaptable to meet a retail buyer\u2019s needs<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Retailers often have unique tastes or requirements that may not align with a brand\u2019s existing products. Being open to making adjustments is critical, even after securing a &#8220;yes&#8221; from a buyer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trousdale notes that a retailer may want a different product than the one originally pitched: &#8220;As an example, for Stop and Shop, which we connected with through RangeMe, we pitched our pho, which is our flagship product,\u201d he says. \u201cBut we ended up launching a super spicy beef and chicken ramen.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, Walmart is developing an exclusive, brand-new SKU with Pholicious only available at its stores. &#8220;It&#8217;s a conglomerate between everybody of how you evolve as a brand, how you evolve as a company, your customer feedback,\u201d says Trousdale. \u201cIt&#8217;s always that ongoing communication that you want to keep open so you can evolve and improve as a brand and a product.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Leverage retailer education to level up your operations<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many major retailers, including Hy-Vee, Walmart, and HEB, now incorporate extensive education for suppliers, covering everything from pitch preparation to in-store logistics and food safety. Brands should treat this education as a non-negotiable tool for growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Pholicious, participating in HEB\u2019s food safety education was transformative. It helped them write essential plans, leading to certifications and an efficient operation that impressed an FDA inspector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFollowing the inspection, the inspector asked, \u2018How old is your company?\u2019\u201d says Trousdale. \u201cShe said that this is one of the cleanest facilities she\u2019s seen in Texas, that our documentation&#8217;s on point, and we are operating like a 15 to 20-year-old company.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incidentally, it was also this H-E-B food safety education that led to the Trousedales going with Kevin O\u2019Leary and rejecting the offer from KIND CEO Daniel Lubetsky when they pitched on Season 16 of Shark Tank.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDaniel said that he was going to bring in a team of 30 people to help us out with food safety,\u201d says Trousdale. \u201cAnd while they didn&#8217;t air the part, we went through what we did with H-E-B and and in our heads we&#8217;re like, we really don&#8217;t need that team of 30 to come into our manufacturing facility. We need help with social media, with branding, and getting out to retailers. Kevin hit on all those points.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_1302-1-scaled.jpeg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"\" class=\"wp-image-13883\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_1302-1-scaled.jpeg?w=2560 2560w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_1302-1-scaled.jpeg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_1302-1-scaled.jpeg?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_1302-1-scaled.jpeg?w=1536 1536w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_1302-1-scaled.jpeg?w=2048 2048w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_1302-1-scaled.jpeg?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_1302-1-scaled.jpeg?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_1302-1-scaled.jpeg?w=1320 1320w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">With Shark Tank&#8217;s Kevin O&#8217;Leary<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Master data reporting to sustain growth and protect sales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once on shelves, a brand\u2019s work has just begun. Proactively monitoring sales data and inventory is essential to prevent costly out-of-stocks and potential delisting. Walmart, for example, provides suppliers with tools like Scintilla (its internal reporting system) to access critical sales, inventory, and supply chain data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One case in particular demonstrates the powerful effectiveness of <a href=\"https:\/\/www.walmartdataventures.com\/insights\/articles\/introducing-scintilla\" target=\"_blank\" rel=\"noreferrer noopener\">Scintilla<\/a>. Using the reporting system, Trousdale\u2019s team identified an issue where 20 stores were showing &#8220;zero sales&#8221; and &#8220;zero on shelf&#8221; despite having stock listed as &#8220;in stock&#8221; in the back. By investigating and reaching out to the store managers, they corrected the issue and turned those locations into some of their top sellers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf we never did that or never did reporting, those stores would&#8217;ve just consistently showed zero and Walmart would&#8217;ve just pulled those stores,\u201d says Trousdale. \u201cNow some of those stores are some of our top sellers. So reporting is super huge on that.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Foster an environment that encourages staff feedback and ownership<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a fast-growing manufacturing environment, your employees are often the best source of operational innovation. Pholicious actively encourages its team to share ideas, which led to significant warehouse and production efficiencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Case-in-point: Some team members who had worked at other warehouses suggested stacking and organization techniques that could be helpful, which Pholicious immediately implemented. This input helped them maximize their storage space and allowed them to make crucial decisions about automation and utilizing their talent in more valuable roles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur employees saw that we would take their advice, and it makes them feel that we value them and their input,\u201d says Trousdale. \u201cThen more employees start to say, &#8216;Hey, I saw this over here. I saw this at this company,\u2019 and we&#8217;ve just sort of evolved as an entire team.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Be proactive and strategic with RangeMe submissions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In his early days, Trousdale would submit broadly to buyers on RangeMe without understanding their specific needs or timing. Now however, he advises a highly focused approach to maximize your chances of success.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"466\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5431-small.jpg?auto=format%2Ccompress&amp;fit=crop\" alt=\"\" class=\"wp-image-13884\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5431-small.jpg?w=350 350w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5431-small.jpg?w=225 225w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_5431-small.jpg?w=300 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">He learned to prioritize submissions to Immediate Opportunities, as these indicate a retailer is actively looking for a product in that category. In addition, he says that checking the Category Review schedule is also essential, as buyers focus their attention during these periods. Finally, he recommends becoming RangeMe Verified, as it adds a layer of credibility that signals to buyers the brand is prepared for retail business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor me it was definitely worth going the Verified route because then companies know,you have all of your stuff in order, like insurance,\u201d says Trousdale. .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pholicious\u2019s tremendous growth, which now includes a 52,000 square foot warehouse, developing robotic automation, and even television advertising with one of Kevin O\u2019Leary\u2019s platforms, proves that success in the CPG world is a combination of a great product and a dedication to relentless learning and execution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">But wait&#8230; there&#8217;s more!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While these are some key insights from our full conversation, we covered a lot more ground in our interview, so I highly recommend that you check out the full video below, or listen to the interview on Episode 19 of our podcast, <a href=\"https:\/\/www.rangeme.com\/blog\/winningpitches\" target=\"_blank\" rel=\"noreferrer noopener\">Winning Pitches with RangeMe &amp; ECRM<\/a>!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pholicious Founder Joseph Trousdale on the Brand&#039;s Explosive Growth | RangeMe Supplier Success\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/LA1hCEGTaJc?start=2872&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1770673010024\"><strong class=\"schema-faq-question\">How should brands interpret a buyer&#8217;s &#8220;not right now&#8221;?<\/strong> <p class=\"schema-faq-answer\">It&#8217;s not necessarily &#8220;no&#8221;; feedback can map a path to a future &#8220;yes&#8221; when applied and revisited.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770673036070\"><strong class=\"schema-faq-question\">What&#8217;s a concrete example of using buyer feedback to progress toward placement?<\/strong> <p class=\"schema-faq-answer\">After Walmart Open Call feedback, the brand was advised to get on Marketplace and walmart.com, then continued building placement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770673055745\"><strong class=\"schema-faq-question\">Why does adaptability matter even after a buyer says yes?<\/strong> <p class=\"schema-faq-answer\">Retailers may want a different product than the one pitched, and exclusives can be developed for specific retailers.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770673069432\"><strong class=\"schema-faq-question\">What kinds of supplier education do major retailers provide?<\/strong> <p class=\"schema-faq-answer\">Training can cover pitch preparation, in-store logistics, and food safety, and should be treated as non-negotiable.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770673080564\"><strong class=\"schema-faq-question\">How can food-safety education change a brand&#8217;s operations?<\/strong> <p class=\"schema-faq-answer\">It can drive essential plans, certifications, and operational discipline that holds up under inspection.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770673093060\"><strong class=\"schema-faq-question\">Why is sales and inventory reporting critical after you&#8217;re on the shelf?<\/strong> <p class=\"schema-faq-answer\">Monitoring helps prevent out-of-stocks and reduces delisting risk; retailers may provide tools to access key data.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770673106920\"><strong class=\"schema-faq-question\">What&#8217;s an example of how store-level data can protect sales?<\/strong> <p class=\"schema-faq-answer\">Reporting revealed stores showing &#8220;zero sales\/on shelf&#8221; despite backstock; outreach corrected issues and improved performance.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770673117656\"><strong class=\"schema-faq-question\">How can staff feedback improve manufacturing and warehouse efficiency?<\/strong> <p class=\"schema-faq-answer\">Employee ideas can drive stacking\/organization changes, maximize space, and inform automation and role optimization decisions.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770673128184\"><strong class=\"schema-faq-question\">What&#8217;s a high-impact approach to RangeMe submissions?<\/strong> <p class=\"schema-faq-answer\">Prioritize <a href=\"https:\/\/www.rangeme.com\/immediate-opportunities\" type=\"link\" id=\"https:\/\/www.rangeme.com\/immediate-opportunities\">Immediate Opportunities<\/a>, check Category Review timing, and become RangeMe Verified to add credibility signals.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Launched in 2021, the brand has seen tremendous growth, landing several retail and foodservice deals, and an investment from Kevin O\u2019 Leary!<\/p>\n","protected":false},"author":47,"featured_media":13881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2584,101],"tags":[37,28],"class_list":["post-13880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","category-supplier-spotlight","tag-cpg","tag-entrepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scaling Up Successfully: 6 Key Insights from Pholicious Co-Founder Joseph Trousdale - The RangeMe Blog<\/title>\n<meta name=\"description\" content=\"Launched in 2021, the brand has seen tremendous growth, landing several retail and foodservice deals, and an investment from Kevin O\u2019 Leary!\" \/>\n<meta name=\"robots\" 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Prior to this, he spent 14 years as an editor with Progressive Grocer magazine, and has also written for trade media brands including Chain Drug Review, Convenience Store News, Drug Store News, FoodService Director, The Gourmet Retailer, MMR, Retail Leader and Store Brands Magazine.","sameAs":["https:\/\/www.instagram.com\/tarnowskijoseph\/","https:\/\/www.linkedin.com\/in\/tarnowskijoseph\/","https:\/\/x.com\/tarnowskijoseph"],"url":"https:\/\/www.rangeme.com\/blog\/author\/joetarnowski\/"},{"@type":"Question","@id":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673010024","position":1,"url":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673010024","name":"How should brands interpret a buyer's \"not right now\"?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It's not necessarily \"no\"; feedback can map a path to a future \"yes\" when applied and revisited.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673036070","position":2,"url":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673036070","name":"What's a concrete example of using buyer feedback to progress toward placement?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"After Walmart Open Call feedback, the brand was advised to get on Marketplace and walmart.com, then continued building placement.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673055745","position":3,"url":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673055745","name":"Why does adaptability matter even after a buyer says yes?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Retailers may want a different product than the one pitched, and exclusives can be developed for specific retailers.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673069432","position":4,"url":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673069432","name":"What kinds of supplier education do major retailers provide?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Training can cover pitch preparation, in-store logistics, and food safety, and should be treated as non-negotiable.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673080564","position":5,"url":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673080564","name":"How can food-safety education change a brand's operations?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It can drive essential plans, certifications, and operational discipline that holds up under inspection.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673093060","position":6,"url":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673093060","name":"Why is sales and inventory reporting critical after you're on the shelf?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Monitoring helps prevent out-of-stocks and reduces delisting risk; retailers may provide tools to access key data.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673106920","position":7,"url":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673106920","name":"What's an example of how store-level data can protect sales?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Reporting revealed stores showing \"zero sales\/on shelf\" despite backstock; outreach corrected issues and improved performance.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673117656","position":8,"url":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673117656","name":"How can staff feedback improve manufacturing and warehouse efficiency?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Employee ideas can drive stacking\/organization changes, maximize space, and inform automation and role optimization decisions.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673128184","position":9,"url":"https:\/\/www.rangeme.com\/blog\/scaling-up-successfully-6-key-insights-from-pholicious-co-founder-joseph-trousdale\/#faq-question-1770673128184","name":"What's a high-impact approach to RangeMe submissions?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Prioritize <a href=\"https:\/\/www.rangeme.com\/immediate-opportunities\" type=\"link\" id=\"https:\/\/www.rangeme.com\/immediate-opportunities\">Immediate Opportunities<\/a>, check Category Review timing, and become RangeMe Verified to add credibility signals.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/13880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/comments?post=13880"}],"version-history":[{"count":0,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/13880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media\/13881"}],"wp:attachment":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media?parent=13880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/categories?post=13880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/tags?post=13880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}