{"id":13875,"date":"2025-11-13T09:48:17","date_gmt":"2025-11-13T17:48:17","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=13875"},"modified":"2025-11-14T10:11:02","modified_gmt":"2025-11-14T18:11:02","slug":"233-suppliers-move-to-next-phase-of-7-elevens-brands-with-heart-selection-process","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/233-suppliers-move-to-next-phase-of-7-elevens-brands-with-heart-selection-process\/","title":{"rendered":"233 Suppliers Move to Next Phase of 7-Eleven\u2019s Brands With Heart Selection Process"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Two hundred and thirty-three emerging brands have advanced to the next stage of evaluation in 7-Eleven\u2019s annual <a href=\"https:\/\/www.7-eleven.com\/emerging-brands\" target=\"_blank\" rel=\"noreferrer noopener\">Brands with Heart<\/a> program, an increase of 50 compared to last year, which reflects the continued innovation within the convenience retail space. Those selected are invited to send samples to the convenience store chain for review by its Emerging Brands team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following the sample review, 7-Eleven will decide on which brands will progress to virtual meetings with its buyers, during which it will choose which brands will be invited to make their final pitches in-person at and event in the 7-Eleven Support Center in Irving, Texas.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"347\" height=\"222\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/brands-w-h.jpg?auto=format%2Ccompress&amp;fit=crop\" alt=\"\" class=\"wp-image-13877\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/brands-w-h.jpg?w=347 347w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/brands-w-h.jpg?w=300 300w\" sizes=\"auto, (max-width: 347px) 100vw, 347px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Now in its sixth year, the Brands With Heart program provides emerging brands with the opportunity to enter a new retail channel and a chance to place their products on the shelves of 7-Eleven, Speedway and Stripes stores across the U.S. Submissions for the latest cycle closed on October 13.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Louisa McCarty, Manager of 7-Ventures | 7-Eleven Emerging Brands, the program offers a vital path for selected brands into a new retail channel. They gain access to millions of convenience shoppers, alongside mentorship, educational opportunities, and direct access to 7-Eleven category managers. \u201cLast year, we had nine brands move into regional tests after BWH,\u201d she said. \u201cWe even have a few who are on their way to expand nationally!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more details on the Brands With Heart Program, check out the <a href=\"https:\/\/www.rangeme.com\/blog\/how-7-elevens-brands-with-heart-brings-purpose-driven-products-to-the-shelf\/\" target=\"_blank\" rel=\"noreferrer noopener\">RangeMe Q&amp;A with Louisa McCarty<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selected brands will send samples to 7-Eleven\u2019s Emerging Brands team for review and an opportunity to meet virtually with buyers<\/p>\n","protected":false},"author":47,"featured_media":13876,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[473,101],"tags":[3487,644,37],"class_list":["post-13875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buyer-spotlight","category-supplier-spotlight","tag-7-eleven","tag-convenience-store","tag-cpg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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