{"id":13723,"date":"2025-07-18T08:45:53","date_gmt":"2025-07-18T16:45:53","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=13723"},"modified":"2025-07-30T08:33:55","modified_gmt":"2025-07-30T16:33:55","slug":"from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/","title":{"rendered":"From Pitch to Shelf: Why Small Business Insurance is a Must-Have for Emerging Brands"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Your product is dialed in. Your packaging is shelf-ready. Your RangeMe profile is polished\u2014and buyers are starting to take notice. You\u2019re almost retail-ready. But before that exciting \u201cyes\u201d from a retailer turns into a signed PO, there\u2019s one essential step many small brands overlook: <strong>business insurance<\/strong>.<\/p>\n\n\n\n<p>Whether you\u2019re selling vegan skincare, cold-pressed juices, organic supplements, or keto granola bars, insurance isn\u2019t just a legal checkbox\u2014it\u2019s a smart business move.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why insurance matters to buyers (and your brand)<\/strong><\/h2>\n\n\n\n<p>Buyers love innovation\u2014but they need assurance. Retailers want to know that if anything goes wrong with your product, you have the backing to resolve it responsibly.<\/p>\n\n\n\n<p>In fact, many retailers <strong>require<\/strong> proof of insurance before they\u2019ll agree to list your product.<\/p>\n\n\n\n<p>If you\u2019re looking to land in Whole Foods with your line of collagen protein bites or secure a shelf spot for your all-natural deodorant, not having insurance could hold you back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What could go wrong? (Yes, even with great products)<\/strong><\/h2>\n\n\n\n<p>Let\u2019s make it real with examples that hit close to home for RangeMe suppliers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Beauty &amp; Skincare<\/strong>: A customer has an allergic reaction to your natural face serum and posts about it online. They later send a legal notice.<br><\/li>\n\n\n\n<li><strong>Food &amp; Beverage<\/strong>: A retailer recalls your cold brew because of an undeclared allergen. They demand compensation for the disruption.<br><\/li>\n\n\n\n<li><strong>Health &amp; Supplements<\/strong>: Your herbal supplement\u2019s label is challenged for a misleading claim\u2014and now you\u2019re facing a class action lawsuit.<br><\/li>\n\n\n\n<li><strong>Candles &amp; Home Goods<\/strong>: One of your candles is linked to a fire. Your brand is named in the resulting investigation.<br><\/li>\n\n\n\n<li><strong>Baby &amp; Kids Products<\/strong>: A parent says your toddler snack packaging presents a choking hazard.<br><\/li>\n<\/ul>\n\n\n\n<p>These aren\u2019t scare tactics\u2014they\u2019re examples from entrepreneurs who were just as careful as you. And they all underscore the same point: <strong>things happen<\/strong>. And when they do, you want to be protected.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What kind of insurance do product brands actually need?<\/strong><\/h2>\n\n\n\n<p>Here\u2019s a quick breakdown of the types of policies that could be helpful for CPG brands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>General Liability Insurance<\/strong> \u2013 Helps cover bodily injury or property damage caused by your product or operations.<br><\/li>\n\n\n\n<li><strong>Product Liability Insurance<\/strong> \u2013 Crucial if someone claims your product caused harm\u2014especially in food, skincare, supplements, or anything consumed or applied.<br><\/li>\n\n\n\n<li><strong>Professional Liability Insurance<\/strong> \u2013 For brands that offer coaching, health advice, or services related to their product. Can help cover costs if you\u2019re accused of making a professional mistake that costs a customer money.<br><\/li>\n\n\n\n<li><strong>Commercial Auto Insurance<\/strong> \u2013 If you deliver products yourself or drive for business reasons, your personal auto insurance may not cover you.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Insurance = retail-ready<\/strong><\/h2>\n\n\n\n<p>Retail buyers are trained to spot risk. Having insurance sends a powerful signal that you\u2019re buttoned-up and built to scale. Insurance isn\u2019t just protection, it\u2019s preparation.<\/p>\n\n\n\n<p>Want to learn more? NEXT Insurance has developed a clear, jargon-free guide that walks you through exactly what small businesses need:&nbsp; \ud83d\udc49<a href=\"https:\/\/www.nextinsurance.com\/blog\/best-small-business-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Read NEXT\u2019s guide to small business insurance<\/a><\/p>\n\n\n\n<p><strong><em>Editor\u2019s note: <\/em><\/strong><em>Next Insurance is available on RangeMe Services. It\u2019s 100 percent online, customizable to your industry, is available in affordable monthly plans and provides instant proof of insurance for retailer requests. <\/em>\ud83d\udc49 <a href=\"https:\/\/t.nextinsurance.com\/links?serial=99159&amp;affiliate_id=35408&amp;partner_source=blog\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to get started<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insurance isn\u2019t just a legal checkbox for your brand and its products\u2014it\u2019s a smart business move.<\/p>\n","protected":false},"author":142,"featured_media":13724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2584,403],"tags":[37,401],"class_list":["post-13723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","category-service-provider-spotlight","tag-cpg","tag-insurance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Pitch to Shelf: Why Small Business Insurance is a Must-Have for Emerging Brands - The RangeMe Blog<\/title>\n<meta name=\"description\" content=\"Insurance isn\u2019t just a legal checkbox for your emerging brand and its products\u2014it\u2019s a smart business move.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Pitch to Shelf: Why Small Business Insurance is a Must-Have for Emerging Brands - The RangeMe Blog\" \/>\n<meta property=\"og:description\" content=\"Insurance isn\u2019t just a legal checkbox for your emerging brand and its products\u2014it\u2019s a smart business move.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"The RangeMe Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rangeme\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-18T16:45:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T16:33:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Next-Insurance-Blog-Post.jpg?auto=format%2Ccompress&fit=crop\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elsa Chan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Range_Me\" \/>\n<meta name=\"twitter:site\" content=\"@Range_Me\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elsa Chan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\\\/\"},\"author\":{\"name\":\"Elsa Chan\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/070ea57af3c4350040bd235de6983d78\"},\"headline\":\"From Pitch to Shelf: Why Small Business Insurance is a Must-Have for Emerging Brands\",\"datePublished\":\"2025-07-18T16:45:53+00:00\",\"dateModified\":\"2025-07-30T16:33:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\\\/\"},\"wordCount\":553,\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Next-Insurance-Blog-Post.jpg?auto=format%2Ccompress&fit=crop\",\"keywords\":[\"cpg\",\"Insurance\"],\"articleSection\":[\"Business Best Practices\",\"Service Provider Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\\\/\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\\\/\",\"name\":\"From Pitch to Shelf: Why Small Business Insurance is a Must-Have for Emerging Brands - The RangeMe Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Next-Insurance-Blog-Post.jpg?auto=format%2Ccompress&fit=crop\",\"datePublished\":\"2025-07-18T16:45:53+00:00\",\"dateModified\":\"2025-07-30T16:33:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/070ea57af3c4350040bd235de6983d78\"},\"description\":\"Insurance isn\u2019t just a legal checkbox for your emerging brand and its products\u2014it\u2019s a smart business move.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Next-Insurance-Blog-Post.jpg?auto=format%2Ccompress&fit=crop\",\"contentUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Next-Insurance-Blog-Post.jpg?auto=format%2Ccompress&fit=crop\",\"width\":1800,\"height\":1200},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/\",\"name\":\"The RangeMe Blog\",\"description\":\"The RangeMe blog. A blog for suppliers, retail buyers, and service providers to learn about CPG trends, retail best practices, and how to grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/070ea57af3c4350040bd235de6983d78\",\"name\":\"Elsa Chan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/653efbbf03e1c92930637fa83f9d5d43b2addf762634bf887ce2ca5f068215a9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/653efbbf03e1c92930637fa83f9d5d43b2addf762634bf887ce2ca5f068215a9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/653efbbf03e1c92930637fa83f9d5d43b2addf762634bf887ce2ca5f068215a9?s=96&d=mm&r=g\",\"caption\":\"Elsa Chan\"},\"description\":\"Elsa Chan is Head of Partnership Development at NEXT Insurance, where she helps small businesses thrive by building strategic collaborations with platforms and companies that share a passion for serving entrepreneurs. She can be reached at elsa.c@next-insurance.com\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/author\\\/elsachan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From Pitch to Shelf: Why Small Business Insurance is a Must-Have for Emerging Brands - The RangeMe Blog","description":"Insurance isn\u2019t just a legal checkbox for your emerging brand and its products\u2014it\u2019s a smart business move.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/","og_locale":"en_US","og_type":"article","og_title":"From Pitch to Shelf: Why Small Business Insurance is a Must-Have for Emerging Brands - The RangeMe Blog","og_description":"Insurance isn\u2019t just a legal checkbox for your emerging brand and its products\u2014it\u2019s a smart business move.","og_url":"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/","og_site_name":"The RangeMe Blog","article_publisher":"https:\/\/www.facebook.com\/rangeme\/","article_published_time":"2025-07-18T16:45:53+00:00","article_modified_time":"2025-07-30T16:33:55+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Next-Insurance-Blog-Post.jpg?auto=format%2Ccompress&fit=crop","type":"image\/jpeg"}],"author":"Elsa Chan","twitter_card":"summary_large_image","twitter_creator":"@Range_Me","twitter_site":"@Range_Me","twitter_misc":{"Written by":"Elsa Chan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/#article","isPartOf":{"@id":"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/"},"author":{"name":"Elsa Chan","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/070ea57af3c4350040bd235de6983d78"},"headline":"From Pitch to Shelf: Why Small Business Insurance is a Must-Have for Emerging Brands","datePublished":"2025-07-18T16:45:53+00:00","dateModified":"2025-07-30T16:33:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/"},"wordCount":553,"image":{"@id":"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Next-Insurance-Blog-Post.jpg?auto=format%2Ccompress&fit=crop","keywords":["cpg","Insurance"],"articleSection":["Business Best Practices","Service Provider Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/","url":"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/","name":"From Pitch to Shelf: Why Small Business Insurance is a Must-Have for Emerging Brands - The RangeMe Blog","isPartOf":{"@id":"https:\/\/www.rangeme.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Next-Insurance-Blog-Post.jpg?auto=format%2Ccompress&fit=crop","datePublished":"2025-07-18T16:45:53+00:00","dateModified":"2025-07-30T16:33:55+00:00","author":{"@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/070ea57af3c4350040bd235de6983d78"},"description":"Insurance isn\u2019t just a legal checkbox for your emerging brand and its products\u2014it\u2019s a smart business move.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rangeme.com\/blog\/from-pitch-to-shelf-why-small-business-insurance-is-a-must-have-for-emerging-brands\/#primaryimage","url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Next-Insurance-Blog-Post.jpg?auto=format%2Ccompress&fit=crop","contentUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Next-Insurance-Blog-Post.jpg?auto=format%2Ccompress&fit=crop","width":1800,"height":1200},{"@type":"WebSite","@id":"https:\/\/www.rangeme.com\/blog\/#website","url":"https:\/\/www.rangeme.com\/blog\/","name":"The RangeMe Blog","description":"The RangeMe blog. A blog for suppliers, retail buyers, and service providers to learn about CPG trends, retail best practices, and how to grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rangeme.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/070ea57af3c4350040bd235de6983d78","name":"Elsa Chan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/653efbbf03e1c92930637fa83f9d5d43b2addf762634bf887ce2ca5f068215a9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/653efbbf03e1c92930637fa83f9d5d43b2addf762634bf887ce2ca5f068215a9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/653efbbf03e1c92930637fa83f9d5d43b2addf762634bf887ce2ca5f068215a9?s=96&d=mm&r=g","caption":"Elsa Chan"},"description":"Elsa Chan is Head of Partnership Development at NEXT Insurance, where she helps small businesses thrive by building strategic collaborations with platforms and companies that share a passion for serving entrepreneurs. She can be reached at elsa.c@next-insurance.com","url":"https:\/\/www.rangeme.com\/blog\/author\/elsachan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/13723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/users\/142"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/comments?post=13723"}],"version-history":[{"count":2,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/13723\/revisions"}],"predecessor-version":[{"id":13726,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/13723\/revisions\/13726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media\/13724"}],"wp:attachment":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media?parent=13723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/categories?post=13723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/tags?post=13723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}