{"id":13311,"date":"2024-08-21T09:52:04","date_gmt":"2024-08-21T17:52:04","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=13311"},"modified":"2026-03-30T08:06:54","modified_gmt":"2026-03-30T16:06:54","slug":"sweet-success-how-patience-persistence-rangeme-premium-is-a-winning-combo-for-sugar-bliss","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/sweet-success-how-patience-persistence-rangeme-premium-is-a-winning-combo-for-sugar-bliss\/","title":{"rendered":"Sweet Success: How Patience, Persistence &amp; RangeMe Premium is a Winning Combo for Sugar Bliss"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group key-takeaways is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consistent submissions and platform activity significantly increase retail placement opportunities over time<\/li>\n\n\n\n<li>RangeMe Premium enables direct retailer outreach and participation in targeted sourcing campaigns<\/li>\n\n\n\n<li>Retail success often requires long timelines, persistence, and adapting products to buyer feedback<\/li>\n\n\n\n<li>Strong, updated profiles and responsiveness improve buyer engagement and meeting opportunities<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-drop-cap\">When it comes to RangeMe, the more effort you put into the platform, the more you get out of it, and Teresa Ging, Founder of Chicago-based <a href=\"https:\/\/www.sugarblisscakes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sugar Bliss<\/a>, is a perfect example of this. Since signing on as a Premium subscriber in 2022 to showcase the brand\u2019s gourmet cookies, she\u2019s submitted products to 15 limited time retail campaigns, and has made more than 50 direct submissions to retailers.<\/p>\n\n\n\n<p>The results of her efforts speak for themselves; Sugar Bliss has already onboarded with Compass for distribution at 500 foodservice operations nationwide, and her products are now at every KeHE distribution center around the country (she was one of the <a href=\"https:\/\/www.kehe.com\/news-blog\/news\/kehe-distributors-trend-finder%E2%88%92event-golden-ticket-winners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Golden Ticket winners<\/a> from KeHE\u2019s TRENDfinder initiative last year).&nbsp;<\/p>\n\n\n\n<p>In addition, she&#8217;s had more than a dozen recent face to face meetings \u2013 many via <a href=\"https:\/\/ecrm.marketgate.com\/Sessions\/ProgramList\" target=\"_blank\" rel=\"noreferrer noopener\">ECRM<\/a> Connect \u2013 with national and large regional retail chains from introductions that began with one of these RangeMe submissions.<\/p>\n\n\n\n<p>And Ging continues to submit products every opportunity she gets, because she knows that when it comes to getting onto retail shelves, the process is a marathon, not a sprint, and consistency over the long term wins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Wall Street to Main Street<\/strong><\/h2>\n\n\n\n<p>While Sugar Bliss may sound like an overnight success, having launched into CPG just two years ago, the brand was actually years in the making. Ging has been in the food business for the better part of the past two decades, and it\u2019s this history, and her willingness to pivot on a dime, that has slowly built the foundation for her current success as a CPG Founder.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Teresa-Ging-Small.jpg?auto=format%2Ccompress&amp;fit=crop\" alt=\"\" class=\"wp-image-13312\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Teresa-Ging-Small.jpg?w=350 350w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Teresa-Ging-Small.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Teresa-Ging-Small.jpg?w=150 150w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Teresa-Ging-Small.jpg?w=65 65w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Teresa-Ging-Small.jpg?w=50 50w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div>\n\n\n<p>Prior to getting into the food business, Ging was in finance for six years at various Wall Street firms covering food and retail stocks. One day she was visiting a friend who started sifting some powdered sugar to do some baking. \u201cIt looked so therapeutic that I asked her if I could try it,\u201d says Ging. \u201cI was hooked. I ended up quitting the corporate world, entered into Le Cordon Bleu Patisserie program in Paris and earned my pastry certificate.\u201d<\/p>\n\n\n\n<p>In 2009, she opened up a retail bakery in Chicago, originally offering just cupcakes. Over the course of 10 years she grew to two locations and expanded her selection to more than 200 products including cake pops, brownies, cookies and French macaroons, with both gluten-free and vegan options.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The pivot to CPG founder<\/strong><\/h2>\n\n\n\n<p>In 2020, when most of the country shut down, Ging decided to consolidate her two stores to just one location. During this time, her retail customers \u2013 reluctant to make too many excursions outside \u2013 were asking if she had delivery options or if her products were available at other retail chains where they were already shopping. This drove Ging\u2019s decision to launch a line of shelf-stable products that she could get onto the shelves of other retailers.&nbsp;<\/p>\n\n\n\n<p>She learned about RangeMe in 2021, from a presentation given by SVP Vir Satyan to her cohort in <a href=\"https:\/\/www.wbdc.org\/en\/programs-and-services\/cohort-learning\/top-shelf\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Shelf<\/a>, a program for CPG Founders organized by the Women&#8217;s Business Development Council, with Walgreens as one of its sponsors (Walgreens carries her products in select Chicago stores). During that time, she was in the process of taking her three top cookies from her retail store and making them shelf-stable: Sea Salt Chocolate Chunk, Rainbow Sugar, and her very aptly named OMG Cookie, which has potato chips, cereal, pretzels, chocolate chips, oats, and a hint of coffee (yes, you read that right!).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sugar-Bliss-5-ounce-horiz.jpg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"\" class=\"wp-image-13317\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sugar-Bliss-5-ounce-horiz.jpg?w=1280 1280w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sugar-Bliss-5-ounce-horiz.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sugar-Bliss-5-ounce-horiz.jpg?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sugar-Bliss-5-ounce-horiz.jpg?w=1200 1200w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>As soon as her products and packaging were retail-ready in 2022, she jumped onto RangeMe with a Premium subscription. \u201cI was very interested in the ability for Premium subscribers to make direct submissions to retailers,\u201d says Ging. \u201cAlso, there are a ton of limited-time retail discovery campaigns we\u2019d have access to for our category as well as around some specific themes for which we qualify, like supplier diversity and local.\u201d<\/p>\n\n\n\n<p>Some of the 15 limited-time campaigns for which Ging submitted products included the KeHE TRENDfinder, CVS Supplier Diversity Summit, Hy-Vee, Inc Best of Brands Local Summit, Kroger Go Fresh &amp; Local Summit, Compass Retail Incubator Review, Southeastern Grocers Own Brand Forum, and Harris Teeter Diversity Summit.&nbsp;<\/p>\n\n\n\n<p>While Ging is in discussions with many of these retailers as a result of her submissions, two that have already come to fruition include KeHE and Compass Group. But Ging is quick to point out that success at retail does not come easy, or quick, but patience and persistence eventually win out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>KeHE, Compass and the value of persistence<\/strong><\/h2>\n\n\n\n<p>Sugar Bliss\u2019 win with KeHE is a case-in-point. In 2022, Ging submitted her products via RangeMe to KeHE\u2019s TRENDfinder event \u2013 which gives brands the opportunity to join KeHE\u2019s product portfolio and gain exposure to over 30,000 retail locations. KeHE\u2019s trend &amp; innovation experts review the submissions and then pick the top brands to meet for the chance to receive a \u201cGolden Ticket,\u201d enabling the brand to move to the next step of KeHE\u2019s onboarding process.<\/p>\n\n\n\n<p>That year she wasn\u2019t selected, but it didn\u2019t stop her from submitting again.&nbsp; \u201cYou have to be very active in making your submissions, and if you don\u2019t get in the first time, keep submitting,\u201d says Ging. \u201cThis past October, I submitted it again, and when I met with the buyer they told me I was a Golden Ticket winner, which got us into all 18 of their distribution centers across the country.\u201d<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.compass-usa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compass Group<\/a>, which distributes to foodservice operations such as college campuses, corporate dining rooms, ballparks and airport lounges, the entire process took roughly a year and a half from the time she made her RangeMe submission to its Retail Incubator Review to the moment she shipped out her products to its warehouses.&nbsp;<\/p>\n\n\n\n<p>Originally the Compass buyers gave Ging the green light for her 5-ounce retail sized package, but they were very interested in a smaller grab-and-go option. \u201cAt the time I wasn\u2019t really looking to expand into foodservice, but then I thought that a grab-and-go size would really differentiate the brand in the marketplace, since there are not a lot of premium shelf-stable cookies out there,\u201d says Ging.&nbsp;<\/p>\n\n\n\n<p>Originally the plan was to launch in November 2023 with the 5-ounce packages regionally in Chicago. But based on the buyer\u2019s input, Ging started developing a smaller option for foodservice. Four months into her planning with Compass, she let the buyer know they were almost ready with the 2-ounce grab-and-go size. The buyer liked that even better.<\/p>\n\n\n\n<p>\u201cShe decided to distribute us nationally,\u201d says Ging. \u201cWe ended up having to wait an additional five months, but it was worth it. Instead of being regional in about 30 outlets, we ended up nationally in about 500, and the first shipment was about 50,000 cookies. On top of it, it launched in May, which is AAPI month \u2013 a big promotional month for us as an AAPI-owned business.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sugar-Bliss-Cookies-Horizontal-1.jpg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"\" class=\"wp-image-13316\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sugar-Bliss-Cookies-Horizontal-1.jpg?w=1280 1280w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sugar-Bliss-Cookies-Horizontal-1.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sugar-Bliss-Cookies-Horizontal-1.jpg?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sugar-Bliss-Cookies-Horizontal-1.jpg?w=1200 1200w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Squeezing every ounce of value out of RangeMe<\/strong><\/h2>\n\n\n\n<p>Most successful brands on RangeMe, like Sugar Bliss, share one thing in common. They are very active on the platform and take advantage of every opportunity it has available (and there are plenty!). Following are some of the things Ging does that have resulted in her getting a steady flow of buyer engagement for Sugar Bliss:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Participates in all relevant <\/strong><a href=\"https:\/\/www.rangeme.com\/immediate-opportunities\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>immediate opportunity campaigns<\/strong><\/a>. These limited-time campaigns are available to all <a href=\"https:\/\/www.rangeme.com\/pricing\/suppliers\" target=\"_blank\" rel=\"noreferrer noopener\">Starter and Premium<\/a> subscribers, and are typically category-specific or else around a particular theme, such as supplier diversity, local sourcing, or product discovery events like Walmart\u2019s Open Call or KeHE\u2019 TRENDfinder. RanngeMe is set to host more than 350 of these campaigns this year and next year will host even more!&nbsp;<\/li>\n\n\n\n<li><strong>Makes one-time submissions to retailers and foodservice operators<\/strong>. This feature is available to <a href=\"https:\/\/www.rangeme.com\/pricing\/suppliers\" target=\"_blank\" rel=\"noreferrer noopener\">Premium and Pro subscribers<\/a>, and enables users to submit products to participating retailers once each year.<\/li>\n\n\n\n<li><strong>Keeps her profile fresh and up to date. <\/strong>Whether you submit to a limited-time campaign or make a one-time submission, or if a buyer discovers you via search, it\u2019s the strength of your profile page that will get them to act. Ging makes sure that the Sugar Bliss profile page has all the relevant information about the brand, and features a great header image that features the products and her two certifications (Women-Owned and NMSDC) front and center. She also notes that Sugar Bliss uses sustainable packaging, and that a portion of the proceeds go to help women and minority entrepreneurs start businesses \u2013 which is very attractive to buyers and consumers alike.<\/li>\n\n\n\n<li><strong>Is RangeMe Verified.<\/strong> RangeMe Premium subscribers have the opportunity to get Verified, which shows buyers that you are ready to do business and enhances your visibility during searches.<\/li>\n\n\n\n<li><strong>Keeps notifications turned on.<\/strong> This way if someone requests a sample or sends her a message, she can jump in right away and respond.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Outside of RangeMe, Ging emphasizes the importance of patience. Getting onto retail shelves is a long term process, with a lot of steps along the way. Aside from having your RangeMe profile and pitch squared away, it\u2019s a numbers game.&nbsp;<\/p>\n\n\n\n<p>And the equation is simple: The more products you submit, the more meetings you have, the better your chances of getting those wins over time.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em><strong>Editor&#8217;s Note: <\/strong>You can find more RangeMe customer success stories and RangeMe reviews <a href=\"https:\/\/www.rangeme.com\/success_stories\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sugar Bliss Sees Sweet Success at Retail &amp; Foodservice with RangeMe &amp; ECRM\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/kcvyfrtyxqg?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Watch the full video interview!<\/figcaption><\/figure>\n\n\n\n<style>\n\/* Key Takeaways Section *\/\ndiv.key-takeaways {max-width:700px;margin:0 auto 20px;background:#d9e9fc;padding:15px 15px 5px;}\n.key-takeaways h2 {font-size:24px;color:#424a25}\n.key-takeaways li {line-height:1.2em;margin-bottom:10px;color:#424a55}\n.key-takeaways ul {margin-left:20px}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Founder Teresa Ging shares how she captures every opportunity on RangeMe to connect with retail and foodservice buyers<\/p>\n","protected":false},"author":47,"featured_media":13315,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2584,101],"tags":[37,28],"class_list":["post-13311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","category-supplier-spotlight","tag-cpg","tag-entrepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sweet Success: How Patience, Persistence &amp; RangeMe Premium is a Winning Combo for Sugar Bliss - The RangeMe Blog<\/title>\n<meta name=\"description\" content=\"Sugar Bliss Founder Teresa Ging shares how she takes advantage of every opportunity on RangeMe to connect with retail and foodservice buyers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/sweet-success-how-patience-persistence-rangeme-premium-is-a-winning-combo-for-sugar-bliss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweet Success: How Patience, Persistence &amp; RangeMe Premium is a Winning Combo for Sugar Bliss - The RangeMe Blog\" \/>\n<meta property=\"og:description\" content=\"Sugar Bliss Founder Teresa Ging shares how she takes advantage of every opportunity on RangeMe to connect with retail and foodservice buyers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rangeme.com\/blog\/sweet-success-how-patience-persistence-rangeme-premium-is-a-winning-combo-for-sugar-bliss\/\" \/>\n<meta property=\"og:site_name\" content=\"The RangeMe Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rangeme\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-21T17:52:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T16:06:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sugar-Bliss-Blog-Post.jpg?auto=format%2Ccompress&fit=crop\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Tarnowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tarnowskijoseph\" \/>\n<meta name=\"twitter:site\" content=\"@Range_Me\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Tarnowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/sweet-success-how-patience-persistence-rangeme-premium-is-a-winning-combo-for-sugar-bliss\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/sweet-success-how-patience-persistence-rangeme-premium-is-a-winning-combo-for-sugar-bliss\\\/\"},\"author\":{\"name\":\"Joe Tarnowski\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/98422bcf52b8eb0243bd5b2bff501dbb\"},\"headline\":\"Sweet Success: How Patience, Persistence &amp; 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