{"id":13293,"date":"2024-08-14T13:31:48","date_gmt":"2024-08-14T21:31:48","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=13293"},"modified":"2024-08-21T10:03:05","modified_gmt":"2024-08-21T18:03:05","slug":"rangeme-streamlines-insurance-for-brands-with-coverdash-integration","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/","title":{"rendered":"RangeMe Streamlines Insurance for Brands with Coverdash Integration"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Finding the right insurance has typically been a cumbersome, time-consuming process. Not anymore! RangeMe subscribers can now quickly and easily find the right insurance for their business \u2013 and get quotes within minutes \u2013 without having to leave the platform, thanks to an integration with New York-based digital business insurance agency <a href=\"https:\/\/www.coverdash.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coverdash<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u201cIn the highly competitive CPG industry, it\u2019s crucial to take steps to protect your business\u2019s future,\u201d said Ralph Betesh, Co-Founder &amp; CEO of Coverdash. \u201cBrands face numerous risks that can significantly impact their financial stability such as product recalls and cyber threats. Business insurance is an essential tool for mitigating these risks and ensuring the continued success of your business.\u201d<\/p>\n\n\n\n<p>Coverdash is licensed across all 50 states, and specializes in serving the insurance needs of businesses of all shapes and sizes. With this convenient integration and quick application process, RangeMe subscribers can instantly compare new or existing coverage, and will save on average up to 30% on insurance premiums, according to Coverdash.<\/p>\n\n\n\n<p>\u201cWe continually seek ways of enhancing the user experience for our subscribers,\u201d said Vir Satyan, SVP of Customer Success at RangeMe. \u201cInsurance is critical for long term supplier success, and you have to have insurance to become Verified on the platform. With the Coverdash integration, we\u2019ve made getting the right insurance as seamless as possible.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How it works<\/h2>\n\n\n\n<p>RangeMe suppliers have the ability to use Coverdash at several entry points within the platform \u2013 including a sidebar banner on the supplier\u2019s dashboard, through the RangeMe Services page, and during the RangeMe Verified application process at the point where they are prompted to enter their insurance information.<\/p>\n\n\n\n<p>Once the supplier enters the Coverdash experience within RangeMe, they simply answer a few questions related to their business (many of the fields are pre-populated for their convenience) and within minutes Coverdash will return the top three insurance providers that best match their needs. Results can be filtered by \u201cBest,\u201d \u201cCheapest\u201d or \u201cCarrier Rating.\u201d From there, they simply select the provider of their choice and purchase the insurance.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1539\" height=\"665\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Insurance-results.jpg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"\" class=\"wp-image-13302\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Insurance-results.jpg?w=1539 1539w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Insurance-results.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Insurance-results.jpg?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Insurance-results.jpg?w=1536 1536w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Insurance-results.jpg?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Insurance-results.jpg?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Insurance-results.jpg?w=1320 1320w\" sizes=\"auto, (max-width: 1539px) 100vw, 1539px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why brands need insurance<\/strong><\/h2>\n\n\n\n<p>According to Coverdash, there are several key reasons why it\u2019s important for brands to have insurance. Over the next few months, the firm will be contributing regular columns diving into the intricacies of the various types of insurance, but following are some key areas addressed with insurance.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Compliance and credibility<\/strong><\/h4>\n\n\n\n<p>In most states, certain types of business insurance, such as workers&#8217; compensation (if you have employees) and general liability insurance, are legally required for CPG companies to operate. Non-compliance can result in fines, legal penalties, and even business suspension. Additionally, having comprehensive insurance coverage enhances a company\u2019s credibility with consumers, investors, and business partners. It demonstrates a commitment to responsible risk management, making the brand more attractive for partnerships and investments.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Protection against product liability<\/strong><\/h4>\n\n\n\n<p>Product Liability insurance, which is often covered by a general liability policy, is indispensable for CPG companies,&nbsp;offering protection against claims of injury or damage caused by your products.&nbsp;CPG brands are at risk of product liability lawsuits if their products cause harm to consumers due to defects, contamination, or misleading labels. Product liability insurance covers these costs, helping companies avoid financial devastation and continue operating even in the face of legal challenges.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Selling online&nbsp;<\/strong><\/h4>\n\n\n\n<p>If you sell your products online, you\u2019re likely distributing through major e-Commerce platforms. Most major online marketplaces, including Amazon, now require sellers to have a General Liability insurance policy if they reach a certain sales threshold. Failing to have the right coverage can result in suspension from these platforms, severely impacting sales and revenue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Guarding against cyber threats<\/strong><\/h4>\n\n\n\n<p>As CPG companies increasingly rely on digital technologies and e-commerce platforms, they become more vulnerable to cyber-attacks. A data breach or ransomware attack can lead to significant financial losses, including costs related to breach response, legal fees, and regulatory fines. Cyber liability insurance offers protection against these risks, enabling CPG brands to recover quickly and minimize the impact of cyber incidents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get your insurance quote now!<\/strong><\/h2>\n\n\n\n<p>Business insurance is a critical investment for CPG brands, providing essential protection against a wide range of risks. The best place to start, according to Coverdash, is getting your basic general liability policy. From supply chain disruptions to cyber threats, insurance helps companies navigate challenges with confidence.&nbsp;<\/p>\n\n\n\n<p>Indeed, having the right insurance coverage can be the difference between a minor setback and a catastrophic loss.<\/p>\n\n\n\n<p>And with Coverdash, we\u2019ve made it easier than ever to get coverage!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Subscribers can now get free insurance quotes without leaving the platform<\/p>\n","protected":false},"author":47,"featured_media":13298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2584,403],"tags":[401],"class_list":["post-13293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","category-service-provider-spotlight","tag-insurance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RangeMe Streamlines Insurance for Brands with Coverdash Integration - The RangeMe Blog<\/title>\n<meta name=\"description\" content=\"RangeMe subscribers can now get free insurance quotes without leaving the platform using the Coverdash integration\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RangeMe Streamlines Insurance for Brands with Coverdash Integration - The RangeMe Blog\" \/>\n<meta property=\"og:description\" content=\"RangeMe subscribers can now get free insurance quotes without leaving the platform using the Coverdash integration\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"The RangeMe Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rangeme\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-14T21:31:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-21T18:03:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Coverdash-x-RangeMe.jpg?auto=format%2Ccompress&fit=crop\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Tarnowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tarnowskijoseph\" \/>\n<meta name=\"twitter:site\" content=\"@Range_Me\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Tarnowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\\\/\"},\"author\":{\"name\":\"Joe Tarnowski\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/98422bcf52b8eb0243bd5b2bff501dbb\"},\"headline\":\"RangeMe Streamlines Insurance for Brands with Coverdash Integration\",\"datePublished\":\"2024-08-14T21:31:48+00:00\",\"dateModified\":\"2024-08-21T18:03:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\\\/\"},\"wordCount\":760,\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Coverdash-x-RangeMe.jpg?auto=format%2Ccompress&fit=crop\",\"keywords\":[\"Insurance\"],\"articleSection\":[\"Business Best Practices\",\"Service Provider Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\\\/\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\\\/\",\"name\":\"RangeMe Streamlines Insurance for Brands with Coverdash Integration - The RangeMe Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Coverdash-x-RangeMe.jpg?auto=format%2Ccompress&fit=crop\",\"datePublished\":\"2024-08-14T21:31:48+00:00\",\"dateModified\":\"2024-08-21T18:03:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/98422bcf52b8eb0243bd5b2bff501dbb\"},\"description\":\"RangeMe subscribers can now get free insurance quotes without leaving the platform using the Coverdash integration\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Coverdash-x-RangeMe.jpg?auto=format%2Ccompress&fit=crop\",\"contentUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Coverdash-x-RangeMe.jpg?auto=format%2Ccompress&fit=crop\",\"width\":1800,\"height\":1200,\"caption\":\"A graphic displaying the logos of 'Coverdash' in green with a shield icon in place of the letter 'o' and 'RangeMe' in black with a tag icon integrated into the text. The two logos are separated by a large 'X,' symbolizing a partnership or collaboration, set against a light blue background.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/\",\"name\":\"The RangeMe Blog\",\"description\":\"The RangeMe blog. A blog for suppliers, retail buyers, and service providers to learn about CPG trends, retail best practices, and how to grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/98422bcf52b8eb0243bd5b2bff501dbb\",\"name\":\"Joe Tarnowski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aaf7e61e2235f1873d9ff52d06afcffa3f1f956b158247eec0e09860d06f2100?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aaf7e61e2235f1873d9ff52d06afcffa3f1f956b158247eec0e09860d06f2100?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aaf7e61e2235f1873d9ff52d06afcffa3f1f956b158247eec0e09860d06f2100?s=96&d=mm&r=g\",\"caption\":\"Joe Tarnowski\"},\"description\":\"Joe has been creating content for the retail and CPG industry for the past 30 years. He is currently the VP of Content &amp; Global Media at ECRM &amp; RangeMe, where he has been for the past 10 years. Prior to this, he spent 14 years as an editor with Progressive Grocer magazine, and has also written for trade media brands including Chain Drug Review, Convenience Store News, Drug Store News, FoodService Director, The Gourmet Retailer, MMR, Retail Leader and Store Brands Magazine.\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/tarnowskijoseph\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/tarnowskijoseph\\\/\",\"https:\\\/\\\/x.com\\\/tarnowskijoseph\"],\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/author\\\/joetarnowski\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RangeMe Streamlines Insurance for Brands with Coverdash Integration - The RangeMe Blog","description":"RangeMe subscribers can now get free insurance quotes without leaving the platform using the Coverdash integration","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/","og_locale":"en_US","og_type":"article","og_title":"RangeMe Streamlines Insurance for Brands with Coverdash Integration - The RangeMe Blog","og_description":"RangeMe subscribers can now get free insurance quotes without leaving the platform using the Coverdash integration","og_url":"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/","og_site_name":"The RangeMe Blog","article_publisher":"https:\/\/www.facebook.com\/rangeme\/","article_published_time":"2024-08-14T21:31:48+00:00","article_modified_time":"2024-08-21T18:03:05+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Coverdash-x-RangeMe.jpg?auto=format%2Ccompress&fit=crop","type":"image\/jpeg"}],"author":"Joe Tarnowski","twitter_card":"summary_large_image","twitter_creator":"@tarnowskijoseph","twitter_site":"@Range_Me","twitter_misc":{"Written by":"Joe Tarnowski","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/#article","isPartOf":{"@id":"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/"},"author":{"name":"Joe Tarnowski","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/98422bcf52b8eb0243bd5b2bff501dbb"},"headline":"RangeMe Streamlines Insurance for Brands with Coverdash Integration","datePublished":"2024-08-14T21:31:48+00:00","dateModified":"2024-08-21T18:03:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/"},"wordCount":760,"image":{"@id":"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/#primaryimage"},"thumbnailUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Coverdash-x-RangeMe.jpg?auto=format%2Ccompress&fit=crop","keywords":["Insurance"],"articleSection":["Business Best Practices","Service Provider Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/","url":"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/","name":"RangeMe Streamlines Insurance for Brands with Coverdash Integration - The RangeMe Blog","isPartOf":{"@id":"https:\/\/www.rangeme.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/#primaryimage"},"image":{"@id":"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/#primaryimage"},"thumbnailUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Coverdash-x-RangeMe.jpg?auto=format%2Ccompress&fit=crop","datePublished":"2024-08-14T21:31:48+00:00","dateModified":"2024-08-21T18:03:05+00:00","author":{"@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/98422bcf52b8eb0243bd5b2bff501dbb"},"description":"RangeMe subscribers can now get free insurance quotes without leaving the platform using the Coverdash integration","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rangeme.com\/blog\/rangeme-streamlines-insurance-for-brands-with-coverdash-integration\/#primaryimage","url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Coverdash-x-RangeMe.jpg?auto=format%2Ccompress&fit=crop","contentUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Coverdash-x-RangeMe.jpg?auto=format%2Ccompress&fit=crop","width":1800,"height":1200,"caption":"A graphic displaying the logos of 'Coverdash' in green with a shield icon in place of the letter 'o' and 'RangeMe' in black with a tag icon integrated into the text. The two logos are separated by a large 'X,' symbolizing a partnership or collaboration, set against a light blue background."},{"@type":"WebSite","@id":"https:\/\/www.rangeme.com\/blog\/#website","url":"https:\/\/www.rangeme.com\/blog\/","name":"The RangeMe Blog","description":"The RangeMe blog. A blog for suppliers, retail buyers, and service providers to learn about CPG trends, retail best practices, and how to grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rangeme.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/98422bcf52b8eb0243bd5b2bff501dbb","name":"Joe Tarnowski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aaf7e61e2235f1873d9ff52d06afcffa3f1f956b158247eec0e09860d06f2100?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aaf7e61e2235f1873d9ff52d06afcffa3f1f956b158247eec0e09860d06f2100?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aaf7e61e2235f1873d9ff52d06afcffa3f1f956b158247eec0e09860d06f2100?s=96&d=mm&r=g","caption":"Joe Tarnowski"},"description":"Joe has been creating content for the retail and CPG industry for the past 30 years. He is currently the VP of Content &amp; Global Media at ECRM &amp; RangeMe, where he has been for the past 10 years. Prior to this, he spent 14 years as an editor with Progressive Grocer magazine, and has also written for trade media brands including Chain Drug Review, Convenience Store News, Drug Store News, FoodService Director, The Gourmet Retailer, MMR, Retail Leader and Store Brands Magazine.","sameAs":["https:\/\/www.instagram.com\/tarnowskijoseph\/","https:\/\/www.linkedin.com\/in\/tarnowskijoseph\/","https:\/\/x.com\/tarnowskijoseph"],"url":"https:\/\/www.rangeme.com\/blog\/author\/joetarnowski\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/13293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/comments?post=13293"}],"version-history":[{"count":10,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/13293\/revisions"}],"predecessor-version":[{"id":13310,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/13293\/revisions\/13310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media\/13298"}],"wp:attachment":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media?parent=13293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/categories?post=13293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/tags?post=13293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}