A holistic approach to skincare<\/h2>\n\n\n\n![\"Little](\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Daisy-3_Little-Buddha_by-161-Photography-2.jpg?auto=format%2Ccompress\")
<\/figure>\n<\/div>\n\n\nLittle Buddha is committed to promoting a holistic approach to skincare that encompasses both the well-being of our planet and the well-being of our minds, bodies, and souls. Its brand values are rooted in eco-friendliness and mindful self-care, reflecting its dedication to sustainability and nurturing the overall well-being of its customers. <\/p>\n\n\n\n
Its commitment is reflected in the use of all-natural and organic ingredients, pure essential oils, and eco-friendly packaging, and the brand offers a diverse range of self-care products, including triple whipped body butters, bath bombs, lip balms, CBD products, and facial and beard serums. \u201cOur collection is handcrafted to cater to various aspects of your self-care routine, ensuring a comprehensive and rejuvenating experience for both body and mind,\u201d says Betance.<\/p>\n\n\n\n
Betance\u2019s goal in working with Shore was to use the photos for upleveling marketing on social media as well as on her newly updated website and on her RangeMe profile. In addition, she plans to use the lifestyle images for email marketing campaigns.<\/p>\n\n\n\n
The collaboration<\/h2>\n\n\n\n
To get things rolling, Betance sent Shore several product samples and they had an introductory call to discuss her goals for the shoot. \u201cWhen we had the Zoom call Larry already had some sample shots using my products with a variety of lighting and backgrounds for me to review and give him an idea of what direction he should take,\u201d says Betance. <\/p>\n\n\n\n
The goal was to complement her existing product shots with more lifestyle images that showcased movement. He had several areas of focus:<\/p>\n\n\n\n
\n- Vibe:<\/strong> Emphasis on natural; lighting should lean warm unless cool is used for contrast. While it didn\u2019t need to be pristine, it couldn\u2019t look too cluttered, either. <\/li>\n\n\n\n
- Environment:<\/strong> Nothing too clinical. Reference an outdoor feel without being too campy. Highlight that the ingredients are clean and natural. <\/li>\n\n\n\n
- Additives\/support props: <\/strong>Implied water in imagery was ok, but no droplets on products. <\/li>\n\n\n\n
- Palette: <\/strong>Props used can be contrasty but the scene should be complementary to product design and label <\/li>\n<\/ul>\n\n\n\n
They decided that the shots should convey action with a more \u201creal world\u201d appearance. Since many of the products were from Little Buddha\u2019s Woodsman line of men\u2019s products, the shots should convey a masculine feel. \u201cWe wanted some shots to include a hand model,\u201d says Shore. \u201cWe\u2019d use minimal props but a reactive display environment, and decided to just focus on one product per photo.\u201d<\/p>\n\n\n\n
Below, Shore walks us through four of the product shots and how he achieved them, with some commentary by Betance. <\/p>\n\n\n\n
Soaps<\/h2>\n\n\n\n![\"Product](\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Breath-soap-bathroom-lifestyle-900.jpg?auto=format%2Ccompress\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Shore:<\/em><\/strong> I used my home bathroom as the setting. Since it was a tight shooting set up, I started with an 85mm (f1.4) lens for some compression and deep softening of the background. In subsequent shots, I opted for my 50mm (f1.8) to get tighter, while being able to display enough of the background to show the sink. I explored many positions with the product in and out of the package and using supporting rigs to prop up the packaging, including with and without bubbles or soap froth. <\/em><\/p>\n\n\n\nThe action shots required a set timer on my camera so I could use my own hands for “washing up” in the background. This required many takes, as hand position is crucial to show scrubbing movement without the photo looking too staged. The key was to make sure the products are showcased and focused with a gentle inference of its usage. I used multiple lights for both direction and shadow fill (2 x speedlight, large white flag, and overhead incandescents).<\/em><\/p>\n\n\n\nBetance: <\/em><\/strong>I loved the soap shots in the bathroom with a person in the background, as most of my photos are just of the products themselves. This gave a great real world vibe. The shots with the soap bubbles were super unique.<\/em><\/p>\n\n\n\n
<\/figure>\n<\/div>\n\n\nLittle Buddha is committed to promoting a holistic approach to skincare that encompasses both the well-being of our planet and the well-being of our minds, bodies, and souls. Its brand values are rooted in eco-friendliness and mindful self-care, reflecting its dedication to sustainability and nurturing the overall well-being of its customers. <\/p>\n\n\n\n
Its commitment is reflected in the use of all-natural and organic ingredients, pure essential oils, and eco-friendly packaging, and the brand offers a diverse range of self-care products, including triple whipped body butters, bath bombs, lip balms, CBD products, and facial and beard serums. \u201cOur collection is handcrafted to cater to various aspects of your self-care routine, ensuring a comprehensive and rejuvenating experience for both body and mind,\u201d says Betance.<\/p>\n\n\n\n
Betance\u2019s goal in working with Shore was to use the photos for upleveling marketing on social media as well as on her newly updated website and on her RangeMe profile. In addition, she plans to use the lifestyle images for email marketing campaigns.<\/p>\n\n\n\n
The collaboration<\/h2>\n\n\n\n
To get things rolling, Betance sent Shore several product samples and they had an introductory call to discuss her goals for the shoot. \u201cWhen we had the Zoom call Larry already had some sample shots using my products with a variety of lighting and backgrounds for me to review and give him an idea of what direction he should take,\u201d says Betance. <\/p>\n\n\n\n
The goal was to complement her existing product shots with more lifestyle images that showcased movement. He had several areas of focus:<\/p>\n\n\n\n
- \n
- Vibe:<\/strong> Emphasis on natural; lighting should lean warm unless cool is used for contrast. While it didn\u2019t need to be pristine, it couldn\u2019t look too cluttered, either. <\/li>\n\n\n\n
- Environment:<\/strong> Nothing too clinical. Reference an outdoor feel without being too campy. Highlight that the ingredients are clean and natural. <\/li>\n\n\n\n
- Additives\/support props: <\/strong>Implied water in imagery was ok, but no droplets on products. <\/li>\n\n\n\n
- Palette: <\/strong>Props used can be contrasty but the scene should be complementary to product design and label <\/li>\n<\/ul>\n\n\n\n
They decided that the shots should convey action with a more \u201creal world\u201d appearance. Since many of the products were from Little Buddha\u2019s Woodsman line of men\u2019s products, the shots should convey a masculine feel. \u201cWe wanted some shots to include a hand model,\u201d says Shore. \u201cWe\u2019d use minimal props but a reactive display environment, and decided to just focus on one product per photo.\u201d<\/p>\n\n\n\n
Below, Shore walks us through four of the product shots and how he achieved them, with some commentary by Betance. <\/p>\n\n\n\n
Soaps<\/h2>\n\n\n\n
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Shore:<\/em><\/strong> I used my home bathroom as the setting. Since it was a tight shooting set up, I started with an 85mm (f1.4) lens for some compression and deep softening of the background. In subsequent shots, I opted for my 50mm (f1.8) to get tighter, while being able to display enough of the background to show the sink. I explored many positions with the product in and out of the package and using supporting rigs to prop up the packaging, including with and without bubbles or soap froth. <\/em><\/p>\n\n\n\n
The action shots required a set timer on my camera so I could use my own hands for “washing up” in the background. This required many takes, as hand position is crucial to show scrubbing movement without the photo looking too staged. The key was to make sure the products are showcased and focused with a gentle inference of its usage. I used multiple lights for both direction and shadow fill (2 x speedlight, large white flag, and overhead incandescents).<\/em><\/p>\n\n\n\n
Betance: <\/em><\/strong>I loved the soap shots in the bathroom with a person in the background, as most of my photos are just of the products themselves. This gave a great real world vibe. The shots with the soap bubbles were super unique.<\/em><\/p>\n\n\n\n
- Environment:<\/strong> Nothing too clinical. Reference an outdoor feel without being too campy. Highlight that the ingredients are clean and natural. <\/li>\n\n\n\n
![\"Display](\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Group-New-1.jpg?auto=format%2Ccompress\")
<\/figure>\n\n\n\n![\"Behind](\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/IMG_7140-500.jpg?auto=format%2Ccompress\")
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