{"id":12478,"date":"2023-09-25T03:00:00","date_gmt":"2023-09-25T11:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=12478"},"modified":"2024-02-29T11:03:48","modified_gmt":"2024-02-29T19:03:48","slug":"ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/","title":{"rendered":"Ethical Sourcing Storytelling: Why it&#8217;s Important for Retailers and Brands"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Fair Trade month is observed in October to raise awareness about fair trade practices and products. It\u2019s a time to celebrate ethical and sustainable shopping and support products that prioritize fair wages, safe working conditions, and environmental responsibility. When products are sold as Fair Trade Certified\u2122, a fraction of the sale returns to the producer communities as Community Development Funds. These funds allow farmers and workers to invest in development projects that address their community\u2019s greatest needs, such as water, education, housing, and healthcare.<\/p>\n\n\n\n<p>Fair trade empowers producers and enables businesses to support sustainable livelihoods, safe working conditions, protection of the environment, and community development.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind the Seal\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/cnXpBqFslwE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fair Trade and workers\u2019 protections<\/strong><\/h2>\n\n\n\n<p>Farmers, fishers, and factory workers often face challenges. In 2022, the United Nations reported that nearly <a href=\"https:\/\/www.un.org\/en\/un-chronicle\/together-we-can-build-culture-safety-and-health-work\" target=\"_blank\" rel=\"noreferrer noopener\">3 million<\/a> people around the globe die every year due to risk factors in the workplace, including accidents, work-related diseases, and extreme working hours. The benefits of strong workplace safety standards are immeasurable for workers and their families.<\/p>\n\n\n\n<p>When a company\u2019s safety standards are verified through a reputable third-party organization, brands, retailers, and traders can source their products with confidence, improving traceability and credibility for their business and align with consumers who care about sustainability.<\/p>\n\n\n\n<p>Fair Trade Certified standards include specific requirements related to workers\u2019 protection, sanitary conditions, and clean water access. Here are some examples of those requirements:<\/p>\n\n\n\n<p>\u2022 The Fair Trade minimum price, a baseline price established for certain agricultural products to ensure producers receive a fair and stable income for their goods even when market prices fluctuate.<\/p>\n\n\n\n<p>\u2022 Reasonable working hours and the prohibition of child labor.<\/p>\n\n\n\n<p>\u2022 Nondiscrimination and gender equity.<\/p>\n\n\n\n<p>\u2022 Reasonable accommodation for any work that poses a risk to workers\u2019 health. In hot climates and in hot workplaces, workers are provided with suitably cool water and shade for rest breaks to protect against heat stress. Adequate first aid supplies and access to medical services are provided in the case of workplace incidents.<\/p>\n\n\n\n<p>Businesses also benefit from a strong safety and health culture as it leads to reduced costs, improved morale, and enhanced production.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fair trade and the environment<\/strong><\/h2>\n\n\n\n<p>The production of food and goods can have a range of impacts on the environment such as pollution, deforestation, soil erosion, climate change, and more. Fair Trade Certified\u2019s standards approach to protection of the environment includes:<\/p>\n\n\n\n<p>\u2022 <strong>Prevention and\/or reduction of risks to local environments through legal compliance and management systems.&nbsp;<\/strong>The standards focus on the prevention and reduction of direct harm to the local environment from production activities and the management and proper disposal of waste, hazardous materials, and wastewater. Fair trade certification also provides an incentive for producers to meet their region\u2019s environmental laws and regulations.<\/p>\n\n\n\n<p><strong>\u2022 Empowerment and capacity-building of farmers, fishers, and workers to produce sustainably.&nbsp;<\/strong>The standards ensure individuals have the capacity, knowledge, and funds to produce sustainably and protect the environment by empowering, educating, and supporting producers at origin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fair trade and community development<\/strong><\/h2>\n\n\n\n<p>The Fair Trade Premium is a key component of Fair Trade Certified\u2019s model.&nbsp; It is an additional sum of money paid to producers of fair trade products. These funds allow farmers and workers to invest in development projects that address their community\u2019s greatest needs, such as water, education, housing, and healthcare.<\/p>\n\n\n\n<p>Community Development Funds can help mitigate the impact of the unknown and grant people the agency to make their own investment decisions according to each community\u2019s own needs.<\/p>\n\n\n\n<p>Some examples of projects include:<\/p>\n\n\n\n<p><strong>\u2022 Emergency Funds:<\/strong> COVID-19 relief, disaster relief<\/p>\n\n\n\n<p>\u2022 <strong>Water<\/strong>: deep water pumps granting access to clean, safe drinking water<\/p>\n\n\n\n<p>\u2022 <strong>Environment<\/strong>: regenerative and reforestation efforts<\/p>\n\n\n\n<p>\u2022 <strong>Health<\/strong>: health clinics, sanitary facilities, septic systems, food cards<\/p>\n\n\n\n<p>\u2022 <strong>Education<\/strong>: building and improving schools, scholarships, school supplies<\/p>\n\n\n\n<p>\u2022 <strong>Housing<\/strong>: build and improve workers housing<\/p>\n\n\n\n<p>\u2022 <strong>Childcare<\/strong>: childcare facilities, community centers<\/p>\n\n\n\n<p>\u2022 <strong>Improving Business Operations<\/strong>: technologic advances, job training, safety gear<\/p>\n\n\n\n<p>\u2022<strong> Other<\/strong>: libraries, laptops, laundry facilities, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ethical sourcing and stories of impact<\/strong><\/h2>\n\n\n\n<p>Ethical sourcing storytelling is a powerful way to communicate business commitments to responsible and sustainable practices. Consumers are increasingly valuing transparency, sustainability, and ethical considerations in their purchasing decisions. Many consumers may not be fully informed about the impact of their choices and messaging stories of impact can educate and empower them to make informed choices. Consumers genuinely want to do their part in positively impacting the environment and are increasingly choosing businesses that care.<\/p>\n\n\n\n<p>Transparency is key in ethical sourcing storytelling. Sharing detailed information about supply chains, including where products come from, how they are made, and the conditions under which they are produced increases brand trust. Human stories resonate with consumers as well as highlighting the people behind the products, such as the farmers and workers and their positive experiences with fair trade and community development projects.<\/p>\n\n\n\n<p>Brands that ethically source their ingredients and products often gain loyal customers who appreciate their values. Customers are more likely to stick with brands they trust. Ethical sourcing signals a commitment to responsible practices, which can boost a brand\u2019s reputation and help mitigate risks associated with supply chain disruptions or negative publicity related to unethical practices. A transparent and ethical supply chain is most often a more resilient one, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Fair Trade USA<\/h2>\n\n\n\n<p>Fair Trade\u202fUSA, a tax-exempt 501(c)(3) nonprofit organization, is the leading certifier of fair trade products in North America. Offering award-winning, rigorous, and globally recognized sustainable sourcing certification programs that improve livelihoods, protect the environment, and build resilient, transparent supply chains, its trusted Fair Trade Certified\u2122 seal on a product signifies that it was made according to stringent fair trade standards. Fair Trade USA is building an innovative model of responsible business, conscious consumerism, and shared value to eliminate poverty and enable sustainable development for farmers, workers, their families, and communities around the world. Visit www.fairtradecertified.org to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands that ethically source their ingredients and products often gain loyal customers who appreciate their values. <\/p>\n","protected":false},"author":115,"featured_media":12479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2584],"tags":[37,3051,32,70],"class_list":["post-12478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-cpg","tag-ethical-sourcing","tag-retail","tag-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ethical Sourcing Storytelling: Why it&#039;s Important for Retailers and Brands - The RangeMe Blog<\/title>\n<meta name=\"description\" content=\"Brands that ethically source their ingredients and products often gain loyal customers who appreciate their values.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ethical Sourcing Storytelling: Why it&#039;s Important for Retailers and Brands - The RangeMe Blog\" \/>\n<meta property=\"og:description\" content=\"Brands that ethically source their ingredients and products often gain loyal customers who appreciate their values.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"The RangeMe Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rangeme\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-25T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-29T19:03:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Fair-Trade-Storytelling-Blog-Post.jpg?auto=format%2Ccompress&fit=crop\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Olga Preston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Range_Me\" \/>\n<meta name=\"twitter:site\" content=\"@Range_Me\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olga Preston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\\\/\"},\"author\":{\"name\":\"Olga Preston\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/e732a4e5f286737aa106a2cc590537fc\"},\"headline\":\"Ethical Sourcing Storytelling: Why it&#8217;s Important for Retailers and Brands\",\"datePublished\":\"2023-09-25T11:00:00+00:00\",\"dateModified\":\"2024-02-29T19:03:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\\\/\"},\"wordCount\":982,\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Fair-Trade-Storytelling-Blog-Post.jpg?auto=format%2Ccompress&fit=crop\",\"keywords\":[\"cpg\",\"ethical sourcing\",\"retail\",\"sustainability\"],\"articleSection\":[\"Business Best Practices\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\\\/\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\\\/\",\"name\":\"Ethical Sourcing Storytelling: Why it's Important for Retailers and Brands - The RangeMe Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Fair-Trade-Storytelling-Blog-Post.jpg?auto=format%2Ccompress&fit=crop\",\"datePublished\":\"2023-09-25T11:00:00+00:00\",\"dateModified\":\"2024-02-29T19:03:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/e732a4e5f286737aa106a2cc590537fc\"},\"description\":\"Brands that ethically source their ingredients and products often gain loyal customers who appreciate their values.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Fair-Trade-Storytelling-Blog-Post.jpg?auto=format%2Ccompress&fit=crop\",\"contentUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Fair-Trade-Storytelling-Blog-Post.jpg?auto=format%2Ccompress&fit=crop\",\"width\":1800,\"height\":1200},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/\",\"name\":\"The RangeMe Blog\",\"description\":\"The RangeMe blog. A blog for suppliers, retail buyers, and service providers to learn about CPG trends, retail best practices, and how to grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/e732a4e5f286737aa106a2cc590537fc\",\"name\":\"Olga Preston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/94d4dc7c2cb0d3c0f88cc0ebb5ba5e767643c39c6b43c9e5da6ba87e7857bac2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/94d4dc7c2cb0d3c0f88cc0ebb5ba5e767643c39c6b43c9e5da6ba87e7857bac2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/94d4dc7c2cb0d3c0f88cc0ebb5ba5e767643c39c6b43c9e5da6ba87e7857bac2?s=96&d=mm&r=g\",\"caption\":\"Olga Preston\"},\"description\":\"Olga Preston is a business development professional with extensive experience in sales, product, and brand development. She is adept at taking projects from concept to commercialization and has built new business units, created hundreds of new products, and launched brands internationally. At Fair Trade USA Olga connects retailers with suppliers and brands that source from farms and factories with sustainable social and environmental practices.\",\"sameAs\":[\"http:\\\/\\\/www.fairtradeusa.org\"],\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/author\\\/olgapreston\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ethical Sourcing Storytelling: Why it's Important for Retailers and Brands - The RangeMe Blog","description":"Brands that ethically source their ingredients and products often gain loyal customers who appreciate their values.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/","og_locale":"en_US","og_type":"article","og_title":"Ethical Sourcing Storytelling: Why it's Important for Retailers and Brands - The RangeMe Blog","og_description":"Brands that ethically source their ingredients and products often gain loyal customers who appreciate their values.","og_url":"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/","og_site_name":"The RangeMe Blog","article_publisher":"https:\/\/www.facebook.com\/rangeme\/","article_published_time":"2023-09-25T11:00:00+00:00","article_modified_time":"2024-02-29T19:03:48+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Fair-Trade-Storytelling-Blog-Post.jpg?auto=format%2Ccompress&fit=crop","type":"image\/jpeg"}],"author":"Olga Preston","twitter_card":"summary_large_image","twitter_creator":"@Range_Me","twitter_site":"@Range_Me","twitter_misc":{"Written by":"Olga Preston","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/#article","isPartOf":{"@id":"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/"},"author":{"name":"Olga Preston","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/e732a4e5f286737aa106a2cc590537fc"},"headline":"Ethical Sourcing Storytelling: Why it&#8217;s Important for Retailers and Brands","datePublished":"2023-09-25T11:00:00+00:00","dateModified":"2024-02-29T19:03:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/"},"wordCount":982,"image":{"@id":"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Fair-Trade-Storytelling-Blog-Post.jpg?auto=format%2Ccompress&fit=crop","keywords":["cpg","ethical sourcing","retail","sustainability"],"articleSection":["Business Best Practices"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/","url":"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/","name":"Ethical Sourcing Storytelling: Why it's Important for Retailers and Brands - The RangeMe Blog","isPartOf":{"@id":"https:\/\/www.rangeme.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Fair-Trade-Storytelling-Blog-Post.jpg?auto=format%2Ccompress&fit=crop","datePublished":"2023-09-25T11:00:00+00:00","dateModified":"2024-02-29T19:03:48+00:00","author":{"@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/e732a4e5f286737aa106a2cc590537fc"},"description":"Brands that ethically source their ingredients and products often gain loyal customers who appreciate their values.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rangeme.com\/blog\/ethical-sourcing-storytelling-why-its-important-for-retailers-and-brands\/#primaryimage","url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Fair-Trade-Storytelling-Blog-Post.jpg?auto=format%2Ccompress&fit=crop","contentUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Fair-Trade-Storytelling-Blog-Post.jpg?auto=format%2Ccompress&fit=crop","width":1800,"height":1200},{"@type":"WebSite","@id":"https:\/\/www.rangeme.com\/blog\/#website","url":"https:\/\/www.rangeme.com\/blog\/","name":"The RangeMe Blog","description":"The RangeMe blog. A blog for suppliers, retail buyers, and service providers to learn about CPG trends, retail best practices, and how to grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rangeme.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/e732a4e5f286737aa106a2cc590537fc","name":"Olga Preston","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/94d4dc7c2cb0d3c0f88cc0ebb5ba5e767643c39c6b43c9e5da6ba87e7857bac2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/94d4dc7c2cb0d3c0f88cc0ebb5ba5e767643c39c6b43c9e5da6ba87e7857bac2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/94d4dc7c2cb0d3c0f88cc0ebb5ba5e767643c39c6b43c9e5da6ba87e7857bac2?s=96&d=mm&r=g","caption":"Olga Preston"},"description":"Olga Preston is a business development professional with extensive experience in sales, product, and brand development. She is adept at taking projects from concept to commercialization and has built new business units, created hundreds of new products, and launched brands internationally. At Fair Trade USA Olga connects retailers with suppliers and brands that source from farms and factories with sustainable social and environmental practices.","sameAs":["http:\/\/www.fairtradeusa.org"],"url":"https:\/\/www.rangeme.com\/blog\/author\/olgapreston\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/12478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/comments?post=12478"}],"version-history":[{"count":5,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/12478\/revisions"}],"predecessor-version":[{"id":12946,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/12478\/revisions\/12946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media\/12479"}],"wp:attachment":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media?parent=12478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/categories?post=12478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/tags?post=12478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}