{"id":12007,"date":"2023-02-16T04:14:00","date_gmt":"2023-02-16T12:14:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=12007"},"modified":"2023-02-14T14:17:50","modified_gmt":"2023-02-14T22:17:50","slug":"success-at-the-shelf-in-the-u-k-advice-from-a-buyer-to-brands","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/success-at-the-shelf-in-the-u-k-advice-from-a-buyer-to-brands\/","title":{"rendered":"Success at the Shelf in the U.K.: Advice from a Buyer to Brands"},"content":{"rendered":"\n

If you are considering entering the U.K. market, there are several things you should know about doing business with retailers there. Recently, RangeMe published a blog post on understanding the British consumer<\/a>, focusing on overarching trends across the country\u2019s retail landscape. In this post, We\u2019ll get a buyer\u2019s in-the-trenches perspective on some important items for brands to consider when looking to get on the shelves in the U.K.<\/p>\n\n\n

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Peter Mudahy is the CEO of Pak Cosmetics<\/a> (pictured to the right), one of the largest multicultural beauty retailers in the U.K., with 27 stores and a thriving e-commerce business. As a RangeMe member who has participated in more than two dozen ECRM<\/a> and ECRM Europe<\/a> sessions, he has a ton of experience engaging with global suppliers looking to enter the U.K. market (In fact, he\u2019s at the ECRM Europe Beauty Sessions meeting with global suppliers as I write this.)<\/p>\n\n\n\n

I sat with Mudahy virtually for an hour-long discussion to pick his brain for advice to suppliers looking to do business with U.K. retailers. The following are some insights I gleaned from our conversation. <\/p>\n\n\n\n