{"id":1172,"date":"2016-02-03T09:51:49","date_gmt":"2016-02-03T17:51:49","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=1172"},"modified":"2025-06-09T13:16:40","modified_gmt":"2025-06-09T21:16:40","slug":"local-products-loyal-shoppers","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/local-products-loyal-shoppers\/","title":{"rendered":"How Local Products Attract Happy, Loyal Shoppers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span class=\"dropcap\">A<\/span>lthough online shopping offers the allure of a vast and exotic global marketplace, a growing number of consumers are choosing to shop close to home. That\u2019s because the \u201cbuy local\u201d movement has grown in popularity among businesses and consumers alike \u2013 far beyond <a href=\"https:\/\/www.rangeme.com\/blog\/local-foods-growth-in-retail\/\" target=\"_blank\" rel=\"noopener\">local produce and other foods.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While there is no universal, standard definition of \u201clocal,\u201d consulting firm A. T. Kearney found 96% of U.S. consumers describe local products as those produced within 100 miles from the point of sale.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_1');\" onkeypress=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_1');\" ><sup id=\"footnote_plugin_tooltip_1172_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1172_1_1\" class=\"footnote_tooltip\">Firmly Rooted, the Local Food Market Expands. A.T. Kearney. October 2015.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1172_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_1172_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retailers increasingly source local products to streamline logistics and reduce transportation costs. Both retailers and suppliers build goodwill by investing in the local economy, and consumers feel good for supporting people and jobs in their community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One study found that by spending $100 at a local business, $68 stays in the local economy. By spending the same amount at a large business, only $43 stays in the local economy.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_2');\" onkeypress=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_2');\" ><sup id=\"footnote_plugin_tooltip_1172_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1172_1_2\" class=\"footnote_tooltip\">Bealocalist.org<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1172_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_1172_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/earthfare_localendcap.jpg?auto=format%2Ccompress\" rel=\"attachment wp-att-1178\"><img loading=\"lazy\" decoding=\"async\" width=\"3082\" height=\"1915\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/earthfare_localendcap.jpg?auto=format%2Ccompress\" alt=\"Locally-sourced goods\" class=\"wp-image-1178\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/earthfare_localendcap.jpg?w=3082 3082w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/earthfare_localendcap.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/earthfare_localendcap.jpg?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/earthfare_localendcap.jpg?w=600 600w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/earthfare_localendcap.jpg?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/earthfare_localendcap.jpg?w=1300 1300w\" sizes=\"auto, (max-width: 3082px) 100vw, 3082px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Factors contributing to the \u201cbuy local\u201d movement<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Local products reflect consumers\u2019 values:<\/strong> The \u201cbuy local\u201d movement has made retailers more willing to partner with local suppliers because these suppliers offer mutually beneficial, strategic value. Sourcing local merchandise helps retailers adapt to major consumer trends, including: superior customer experience through diverse product assortment, sustainability, and jobs in the community. As a result, the playing field is more level. Smaller local suppliers now have a bigger voice and more negotiating power than ever with retailers because their products attract shoppers.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.rangeme.com\/blog\/wp-content\/uploads\/2016\/02\/Local-Coffee.jpg\" rel=\"attachment wp-att-1180\"><\/a><strong>Millennials value \u2013 and create \u2013 local products:<\/strong> Millennials value the personal, customized shopping experience of buying local, handmade products. Roughly 76% of upscale Millennials (with a household income of $75,000 or more) and 73% of the total generation say buying American products is important to them.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_3');\" onkeypress=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_3');\" ><sup id=\"footnote_plugin_tooltip_1172_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1172_1_3\" class=\"footnote_tooltip\">Millennials in 2015: Retail Deep Dive. Nielsen. 2015.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1172_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_1172_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Millennials also value authenticity and self-expression, and want to wear and own things that will set them apart. This lucrative generational cohort also accounts for more than half of the artisans making and selling their own goods.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_4');\" onkeypress=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_4');\" ><sup id=\"footnote_plugin_tooltip_1172_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1172_1_4\" class=\"footnote_tooltip\">Howard, Daphne. Buy local: Not just for foodies anymore. Retail Dive, September 29, 2014.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1172_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_1172_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li>\n\n\n\n<li><strong>Local marketing technology and data:<\/strong> Innovative technology, including location-based apps and search engines, help local businesses attract foot traffic as well as web traffic. One Retail Dive article asserts, \u201cIf you don\u2019t show up on Google \u2013 or think on a local level \u2013 you are going to lose business. Consumers are on the move, and brands have to start to adapt to their behavior.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_5');\" onkeypress=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_5');\" ><sup id=\"footnote_plugin_tooltip_1172_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1172_1_5\" class=\"footnote_tooltip\">Murphy, Ian P. Going local: How local search information is crucial to retailers&#8217; success. Retail Dive. September 2, 2015<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1172_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_1172_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script>\u201d In addition, using location-specific, or geopositioning, data in real time can help local companies offer timely specials through mobile marketing, such as ads or digital coupons.<\/li>\n\n\n\n<li><strong>Personalized service:<\/strong> One timeless retail principle is the need to communicate well with consumers. This principle is particularly important today, as a company\u2019s relationship is now between the consumer and their vast network of other consumers. Savvy local product suppliers and retailers offer superior, personalized customer service to build lasting relationships. Their attentive service makes shoppers feel understood, cared for \u2013 and willing to spend.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By adapting to strong consumer demand for locally-sourced products, <a href=\"https:\/\/www.rangeme.com\/blog\/local-products-loyal-shoppers\/\" target=\"_blank\" rel=\"noreferrer noopener\">retailers of all sizes have recently achieved success.<\/a> Companies ranging from local shops to national retailers have transformed their strategic, local mindset into a competitive advantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Local success stories<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To support local businesses, cities across America promote Small Business Saturday, an annual event held on the Saturday after Black Friday each November to encourage consumers to buy local and contribute to the local economy.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_6');\" onkeypress=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_6');\" ><sup id=\"footnote_plugin_tooltip_1172_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1172_1_6\" class=\"footnote_tooltip\">U.S. Small Business Administration<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1172_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_1172_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> According to MarketResearch.com, 33% of shoppers said they made purchases from local businesses on Small Business Saturday in 2014. Similarly, the American Specialty Toy Retailing Association (ASTRA) holds its annual Neighborhood Toy Store Day in November to celebrate the benefits of buying from local retailers and suppliers.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_7');\" onkeypress=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_7');\" ><sup id=\"footnote_plugin_tooltip_1172_1_7\" class=\"footnote_plugin_tooltip_text\">7<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1172_1_7\" class=\"footnote_tooltip\">Astratoy.org<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1172_1_7').tooltip({ tip: '#footnote_plugin_tooltip_text_1172_1_7', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br>Local products reflect consumer values, such as sustainability and quality.<br>Despite Amazon\u2019s dominance of the book market and e-books\u2019 popularity, local bookstores have recently enjoyed a revival. These local retailers tend to source rare titles \u2013 including local books \u2013that larger retailers otherwise decline. The stores\u2019 added value includes the personal touch of thoughtful staff recommendations and engaging readings by local authors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers also value the superior quality of local products. Online retailer Etsy has gained popularity by connecting shoppers with local retailers and suppliers who sell jewelry, clothing and other products that are unique or of higher quality than chain stores\u2019 offerings.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_8');\" onkeypress=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_8');\" ><sup id=\"footnote_plugin_tooltip_1172_1_8\" class=\"footnote_plugin_tooltip_text\">8<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1172_1_8\" class=\"footnote_tooltip\">Howland, Daphne. Target tapping into growing &#8216;buy local&#8217; movement. Retail Dive. July 16, 2015<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1172_1_8').tooltip({ tip: '#footnote_plugin_tooltip_text_1172_1_8', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/Ferry-Building-Interior.jpg?auto=format%2Ccompress\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/Ferry-Building-Interior.jpg?auto=format%2Ccompress\" alt=\"Local Marketplace - San Francisco\" class=\"wp-image-1215\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/Ferry-Building-Interior.jpg?w=2000 2000w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/Ferry-Building-Interior.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/Ferry-Building-Interior.jpg?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/Ferry-Building-Interior.jpg?w=600 600w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/Ferry-Building-Interior.jpg?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/Ferry-Building-Interior.jpg?w=375 375w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/2016\/02\/Ferry-Building-Interior.jpg?w=1300 1300w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Major retailers respect the appeal of local products<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cbuy local\u201d movement has led retail giants to expand their local marketing and product sourcing efforts. Target is collaborating with US designer Todd Snyder on a campaign called \u201cLocal Pride by Todd Snyder.\u201d To bring local flair to stores in such cities as Boston, Chicago, San Francisco and Los Angeles, Snyder is immersing himself in local culture to develop designs that capture each city\u2019s essence.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_9');\" onkeypress=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_9');\" ><sup id=\"footnote_plugin_tooltip_1172_1_9\" class=\"footnote_plugin_tooltip_text\">9<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1172_1_9\" class=\"footnote_tooltip\">Howland, Daphne. Target tapping into growing &#8216;buy local&#8217; movement. Retail Dive. July 16, 2015<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1172_1_9').tooltip({ tip: '#footnote_plugin_tooltip_text_1172_1_9', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_10');\" onkeypress=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_10');\" ><sup id=\"footnote_plugin_tooltip_1172_1_10\" class=\"footnote_plugin_tooltip_text\">10<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1172_1_10\" class=\"footnote_tooltip\">Binkley, Christina. Target Goes for Local Cool. The Wall Street Journal. July 15, 2015<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1172_1_10').tooltip({ tip: '#footnote_plugin_tooltip_text_1172_1_10', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To serve local shoppers better, retail drug chain Walgreens has developed proprietary mapping-analytics technology to generate location-specific data for superior consumer insights. The WalMap interactive maps reveal near real time, regional data that helps Walgreens spot trends to make business decisions faster. Most notably, Walgreens\u2019 data helped the company anticipate the regional pattern of a flu breakout before the Centers for Disease Control identified it. The location-aware data also informs decisions on product launches, inventory management strategies and real estate expansion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_11');\" onkeypress=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_11');\" ><sup id=\"footnote_plugin_tooltip_1172_1_11\" class=\"footnote_plugin_tooltip_text\">11<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1172_1_11\" class=\"footnote_tooltip\">Thau, Barbara. Walgreens using interactive mapping tech to spot local trends. Retail Dive. October 23, 2015<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1172_1_11').tooltip({ tip: '#footnote_plugin_tooltip_text_1172_1_11', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to capitalize on the \u201cbuy local\u201d movement<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Deliver outstanding, personalized customer service:<\/em> Local companies can earn brand trust, positive word of mouth and organic growth \u2013 online and offline \u2013 by developing relationships with customers, remaining responsive and consistently seeking feedback<\/li>\n\n\n\n<li><em>Embrace local, digital marketing and technology:<\/em> Local companies can optimize their mobile websites in a cost-effective way by listing their companies in local mobile searches, in Google Maps and Apple Maps, and on sites such as Yelp and TripAdvisor. Additional options include location-aware data, apps and online ads to appeal to local shoppers.<\/li>\n\n\n\n<li><em>Market locally offline, too:<\/em> To showcase your company and your pride in the local community, get involved in local events, offer specials for local shoppers, and target consumers with direct mail and ads in local newspapers. Check out events and resources available through the Location Based Marketing Association, which holds in major cities in the U.S. and around the world.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.rangeme.com\/blog\/wp-content\/uploads\/2016\/02\/buy-local-fairhope.jpg\"><\/a><em>Celebrate authenticity:<\/em> To attract lucrative Millennial shoppers who lead the \u201cbuy local\u201d movement and value authenticity, suppliers and retailers can help them feel an emotional connection to their brands by sharing the history and heritage of local products. <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_12');\" onkeypress=\"footnote_moveToReference_1172_1('footnote_plugin_reference_1172_1_12');\" ><sup id=\"footnote_plugin_tooltip_1172_1_12\" class=\"footnote_plugin_tooltip_text\">12<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1172_1_12\" class=\"footnote_tooltip\">Millennials in 2015: Retail Deep Dive. Nielsen. 2015<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1172_1_12').tooltip({ tip: '#footnote_plugin_tooltip_text_1172_1_12', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Companies can use packaging, as well as in-store and digital communications to share their meaningful brand stories.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Offer local products to boost customer loyalty<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This year, retailers should build strategic relationships with local product suppliers to capitalize on the growing \u201cbuy local\u201d movement. Local products reflect consumer values, such as sustainability and quality. Millennials appreciate the authenticity and distinctiveness of local products. Marketing technology innovations make it easier than ever for companies to attract local shoppers. In addition, local products offer opportunities for retailers and suppliers to provide meaningful, personalized customer service that strengthens brand trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How has the \u201cbuy local\u201d movement impacted your business strategy?<\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_1172_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_1172_1();\">[<a id=\"footnote_reference_container_collapse_button_1172_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_1172_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_1172_1('footnote_plugin_tooltip_1172_1_1');\"><a id=\"footnote_plugin_reference_1172_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\">Firmly Rooted, the Local Food Market Expands. A.T. Kearney. October 2015.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_1172_1('footnote_plugin_tooltip_1172_1_2');\"><a id=\"footnote_plugin_reference_1172_1_2\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2<\/a><\/th> <td class=\"footnote_plugin_text\">Bealocalist.org<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_1172_1('footnote_plugin_tooltip_1172_1_3');\"><a id=\"footnote_plugin_reference_1172_1_3\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3<\/a><\/th> <td class=\"footnote_plugin_text\">Millennials in 2015: Retail Deep Dive. Nielsen. 2015.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_1172_1('footnote_plugin_tooltip_1172_1_4');\"><a id=\"footnote_plugin_reference_1172_1_4\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4<\/a><\/th> <td class=\"footnote_plugin_text\">Howard, Daphne. Buy local: Not just for foodies anymore. Retail Dive, September 29, 2014.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_1172_1('footnote_plugin_tooltip_1172_1_5');\"><a id=\"footnote_plugin_reference_1172_1_5\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5<\/a><\/th> <td class=\"footnote_plugin_text\">Murphy, Ian P. Going local: How local search information is crucial to retailers&#8217; success. Retail Dive. September 2, 2015<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_1172_1('footnote_plugin_tooltip_1172_1_6');\"><a id=\"footnote_plugin_reference_1172_1_6\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6<\/a><\/th> <td class=\"footnote_plugin_text\">U.S. Small Business Administration<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_1172_1('footnote_plugin_tooltip_1172_1_7');\"><a id=\"footnote_plugin_reference_1172_1_7\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>7<\/a><\/th> <td class=\"footnote_plugin_text\">Astratoy.org<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_1172_1_8\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_1172_1('footnote_plugin_tooltip_1172_1_8');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>8,<\/a> <a id=\"footnote_plugin_reference_1172_1_9\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_1172_1('footnote_plugin_tooltip_1172_1_9');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>9<\/a><\/th> <td class=\"footnote_plugin_text\">Howland, Daphne. Target tapping into growing &#8216;buy local&#8217; movement. Retail Dive. July 16, 2015<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_1172_1('footnote_plugin_tooltip_1172_1_10');\"><a id=\"footnote_plugin_reference_1172_1_10\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>10<\/a><\/th> <td class=\"footnote_plugin_text\">Binkley, Christina. Target Goes for Local Cool. The Wall Street Journal. July 15, 2015<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_1172_1('footnote_plugin_tooltip_1172_1_11');\"><a id=\"footnote_plugin_reference_1172_1_11\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>11<\/a><\/th> <td class=\"footnote_plugin_text\">Thau, Barbara. Walgreens using interactive mapping tech to spot local trends. Retail Dive. October 23, 2015<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_1172_1('footnote_plugin_tooltip_1172_1_12');\"><a id=\"footnote_plugin_reference_1172_1_12\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>12<\/a><\/th> <td class=\"footnote_plugin_text\">Millennials in 2015: Retail Deep Dive. Nielsen. 2015<\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_1172_1() { jQuery('#footnote_references_container_1172_1').show(); jQuery('#footnote_reference_container_collapse_button_1172_1').text('\u2212'); } function footnote_collapse_reference_container_1172_1() { jQuery('#footnote_references_container_1172_1').hide(); jQuery('#footnote_reference_container_collapse_button_1172_1').text('+'); } function footnote_expand_collapse_reference_container_1172_1() { if (jQuery('#footnote_references_container_1172_1').is(':hidden')) { footnote_expand_reference_container_1172_1(); } else { footnote_collapse_reference_container_1172_1(); } } function footnote_moveToReference_1172_1(p_str_TargetID) { footnote_expand_reference_container_1172_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } } function footnote_moveToAnchor_1172_1(p_str_TargetID) { footnote_expand_reference_container_1172_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } }<\/script>","protected":false},"excerpt":{"rendered":"<p>Retailers increasingly source local products to streamline logistics and reduce transportation costs. 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