{"id":11385,"date":"2022-08-12T06:00:00","date_gmt":"2022-08-12T14:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=11385"},"modified":"2022-08-10T11:12:04","modified_gmt":"2022-08-10T19:12:04","slug":"supplier-diversity-a-look-around-the-globe","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-diversity-a-look-around-the-globe\/","title":{"rendered":"Supplier Diversity: A Look Around the Globe"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Diversity is in-demand worldwide. This 2022 retail trend is welcome news for <a href=\"https:\/\/www.rangeme.com\/blog\/supplier-diversity-fuels-prosperity\/\" target=\"_blank\" rel=\"noreferrer noopener\">diverse suppliers<\/a> looking for growth abroad. Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Many diverse suppliers now seek new sales opportunities, especially as <a href=\"https:\/\/www.rangeme.com\/blog\/e-commerce-ignites-global-growth-for-small-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">global e-commerce<\/a> and <a href=\"https:\/\/www.rangeme.com\/blog\/always-on-shopping-fuels-brand-advertising-as-a-24-7-sales-force\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital advertising<\/a> make it easier for them to sell anywhere.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What diversity looks like around the world<\/strong><\/h2>\n\n\n\n<p>Globally, we\u2019re seeing a rise in <a href=\"https:\/\/www.rangeme.com\/blog\/were-living-in-the-age-of-conscious-consumerism\/\" target=\"_blank\" rel=\"noreferrer noopener\">conscious consumerism<\/a>, where consumers shop according to their values. For instance:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>82%<\/strong> of shoppers want a brand\u2019s values to align with their own;<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_1');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_1');\" ><sup id=\"footnote_plugin_tooltip_11385_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_1\" class=\"footnote_tooltip\"> Silberstein, Nicole. Harris Poll: 82% of Consumers Want a Brand\u2019s Values to Align with Their Own. Retail Touchpoints. April 27, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><li><strong>32%<\/strong> of global consumers will buy from brands that support social and political issues that align with their values; and<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_2');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_2');\" ><sup id=\"footnote_plugin_tooltip_11385_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_2\" class=\"footnote_tooltip\"> Evans, Michelle. Three Ways The Future Retail Store Will Change. Forbes. December 1, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><li><strong>27%<\/strong> will boycott brands that do not.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_3');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_3');\" ><sup id=\"footnote_plugin_tooltip_11385_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_3\" class=\"footnote_tooltip\"> Evans, Michelle. Three Ways The Future Retail Store Will Change. Forbes. December 1, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><\/ul>\n\n\n\n<p>Diversity in global retail can look like grocery retailers building food assortments that serve a range of cultures and faiths, or pharmacies filled with health and beauty brands catering to a range of races and ethnicities.<br><br>Here are some English-speaking global markets where diversity is in demand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.rangeme.com\/blog\/u-s-u-k-markets-look-abroad-for-growth\/\" rel=\"sponsored nofollow\"><strong>U.K.<\/strong><\/a><\/h2>\n\n\n\n<p>One million of the six million businesses in the U.K. are owned by ethnic minority business people. They generate around \u00a374 billion ($91 billion U.S.) for the U.K. economy each year and employ about 3 million workers, accounting for 10% of the U.K. workforce.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_4');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_4');\" ><sup id=\"footnote_plugin_tooltip_11385_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_4\" class=\"footnote_tooltip\"> Barclay, Liz. Minority Businesses Matter. Small Business Commissioner. October 14, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><sup>,<\/sup><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_5');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_5');\" ><sup id=\"footnote_plugin_tooltip_11385_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_5\" class=\"footnote_tooltip\"> MSDUK. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> The Ethnic Minority Owned (EMB) certification helps U.K. businesses that are at least 51% owned by individuals of ethnic origin differentiate themselves and gain greater market access.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_6');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_6');\" ><sup id=\"footnote_plugin_tooltip_11385_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_6\" class=\"footnote_tooltip\"> MSDUK. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<p>U.K. grocery leader <a href=\"https:\/\/www.rangeme.com\/tesco\" target=\"_blank\" rel=\"noreferrer noopener\">Tesco<\/a> supports having at least 30% of supervisory and management roles at direct suppliers occupied by women by the end of 2025 to increase diverse representation in leadership.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_7');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_7');\" ><sup id=\"footnote_plugin_tooltip_11385_1_7\" class=\"footnote_plugin_tooltip_text\">7<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_7\" class=\"footnote_tooltip\"> Tesco. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_7').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_7', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>Age diversity is also chic. U.K. beauty brand Trinny London targets older women who feel under-represented in the beauty industry by smashing ageist sales practices. Its marketing campaigns never use professional models. Instead, campaigns feature faces that \u201cvary widely in skin texture and colour, with acne and wrinkles left unedited,\u201d helping Trinny London stand out and compete with unapologetic authenticity and acceptance.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_8');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_8');\" ><sup id=\"footnote_plugin_tooltip_11385_1_8\" class=\"footnote_plugin_tooltip_text\">8<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_8\" class=\"footnote_tooltip\"> Shoaib, Maliha. Trinny Woodall on how to market beauty to an older consumer. Vogue Business. January 31, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_8').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_8', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Canada<\/strong><\/h2>\n\n\n\n<p>A recent survey found that Canadians consider <a href=\"https:\/\/www.rangeme.com\/walmartcanada\" target=\"_blank\" rel=\"noreferrer noopener\">Walmart<\/a> the top champion of diversity in Canada. Its workforce and advertising reflect a range of ethnicities, ages, and physical abilities, and its ads run in multiple languages to maximize relevance, reach, and cultural sensitivity.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_9');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_9');\" ><sup id=\"footnote_plugin_tooltip_11385_1_9\" class=\"footnote_plugin_tooltip_text\">9<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_9\" class=\"footnote_tooltip\"> Powell, Chris. Walmart Canada tops diversity and inclusivity study. Canadian Grocer. October 16, 2020. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_9').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_9', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>To adapt to Canadians\u2019 eclectic tastes, grocery leader <a href=\"https:\/\/www.rangeme.com\/loblaws\" target=\"_blank\" rel=\"noreferrer noopener\">Loblaw<\/a> acquired leading Asian hypermarket chain, T&amp;T, many years ago. Rival Sobeys expanded its South Asian-inspired Chalo! FreshCo discount format to target regions with the largest ethnic populations.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_10');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_10');\" ><sup id=\"footnote_plugin_tooltip_11385_1_10\" class=\"footnote_plugin_tooltip_text\">10<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_10\" class=\"footnote_tooltip\"> Stewart, Samuel. Shaping Vancouver\u2019s Retail Market: Diversity, Density and Digital. The Consumer Goods Forum. May 15, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_10').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_10', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>Since 22% of Canadians identify as visible minorities, representation is vital in the competitive beauty category. As such, <a href=\"https:\/\/www.rangeme.com\/sephora\" target=\"_blank\" rel=\"noreferrer noopener\">Sephora<\/a> Canada will dedicate 25% of its brand offering to Black, Indigenous, and people of color, or BIPOC-owned brands by 2026, 10% above The Fifteen Percent Pledge.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_11');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_11');\" ><sup id=\"footnote_plugin_tooltip_11385_1_11\" class=\"footnote_plugin_tooltip_text\">11<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_11\" class=\"footnote_tooltip\"> Sephora Canada To Dedicate 25% of Offerings To BIPOC-Owned Brands. Retail Insider. May 18, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_11').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_11', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>To help diverse suppliers stand out, the Certified Diverse Suppliers certification distinguishes underrepresented groups including Veteran-owned and disabled-owned businesses.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_12');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_12');\" ><sup id=\"footnote_plugin_tooltip_11385_1_12\" class=\"footnote_plugin_tooltip_text\">12<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_12\" class=\"footnote_tooltip\"> IWSCC. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_12').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_12', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Australia<\/strong><\/h2>\n\n\n\n<p>A global index that ranks organizations\u2019 diversity practices ranked supermarket giant Woolworths as the top firm in Australia.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_13');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_13');\" ><sup id=\"footnote_plugin_tooltip_11385_1_13\" class=\"footnote_plugin_tooltip_text\">13<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_13\" class=\"footnote_tooltip\"> Hui-Miller, Jo-Anne. Real diversity boosts business\u2019 bottom line. Inside Retail. June 22, 2017. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_13').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_13', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Sourcing products from diverse suppliers helps Woolworths serve Australia\u2019s multicultural customer base and workforce.<br><br>In addition, Woolworths\u2019 diversity efforts include welcoming underrepresented groups, including women, those with a visible disability, and those who identify as lesbian, gay, bisexual, transgender, or queer (LGBTQ).<br><br>To accommodate the dietary requirements of consumers across diverse faiths, Woolworths sells a wide range of products certified Pareve by Kosher Australia and its own brand of Halal-certified food products.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_14');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_14');\" ><sup id=\"footnote_plugin_tooltip_11385_1_14\" class=\"footnote_plugin_tooltip_text\">14<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_14\" class=\"footnote_tooltip\"> Kosher Australia. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_14').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_14', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><sup>,<\/sup><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_15');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_15');\" ><sup id=\"footnote_plugin_tooltip_11385_1_15\" class=\"footnote_plugin_tooltip_text\">15<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_15\" class=\"footnote_tooltip\"> Hogan, Ruth. Woolworths reveals plans to introduce halal range. Inside FMCG. January 21, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_15').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_15', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Supplier diversity leadership around the world <\/strong><\/h2>\n\n\n\n<p>Several world-renowned retailers and brands celebrate and prioritize supplier diversity. For instance:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.rangeme.com\/amazon\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Amazon<\/strong><\/a><strong> <\/strong>supports diverse sellers, using certifications to help businesses identify as small, minority, woman, veteran, and LGBT-owned.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_16');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_16');\" ><sup id=\"footnote_plugin_tooltip_11385_1_16\" class=\"footnote_plugin_tooltip_text\">16<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_16\" class=\"footnote_tooltip\"> Amazon Business. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_16').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_16', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><li><a href=\"https:\/\/www.rangeme.com\/bestbuy\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Best Buy<\/strong><\/a><strong> <\/strong>will spend at least $1.2 billion with businesses owned by members of the BIPOC community by 2025.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_17');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_17');\" ><sup id=\"footnote_plugin_tooltip_11385_1_17\" class=\"footnote_plugin_tooltip_text\">17<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_17\" class=\"footnote_tooltip\"> The rise of the inclusive consumer. McKinsey &amp; Company. February 8, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_17').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_17', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><li><strong>The Coca-Cola Company<\/strong> will spend an additional $500 million over five years with Black-owned suppliers, more than double its previous commitment.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_18');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_18');\" ><sup id=\"footnote_plugin_tooltip_11385_1_18\" class=\"footnote_plugin_tooltip_text\">18<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_18\" class=\"footnote_tooltip\"> The rise of the inclusive consumer. McKinsey &amp; Company. February 8, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_18').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_18', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><li><a href=\"https:\/\/www.rangeme.com\/ulta\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ulta Beauty<\/strong><\/a> places Black-owned brands in prime locations in stores and features Black-owned brands in ads and email campaigns.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_19');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_19');\" ><sup id=\"footnote_plugin_tooltip_11385_1_19\" class=\"footnote_plugin_tooltip_text\">19<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_19\" class=\"footnote_tooltip\"> The rise of the inclusive consumer. McKinsey &amp; Company. February 8, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_19').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_19', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><\/ul>\n\n\n\n<p>Global certifications and organizations that help retail buyers discover and source from diverse suppliers include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>NMSDC<\/strong> is a partner in the Global Supplier Diversity Alliance.<\/li><li><strong>WEConnect International<\/strong> is the global certification partner of the Women\u2019s Business Enterprise National Council (WBENC).&nbsp;<\/li><li><strong>NGLCC Global<\/strong> is the international division of the National LGBT Chamber of Commerce, and currently partners with 14 LGBT and diverse organizations from around the world.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_20');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_20');\" ><sup id=\"footnote_plugin_tooltip_11385_1_20\" class=\"footnote_plugin_tooltip_text\">20<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_20\" class=\"footnote_tooltip\"> How Supplier Diversity is Going Global. Supplier.io. December 16, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_20').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_20', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Investing in diverse-owned brands\u2019 success<\/strong><\/h2>\n\n\n\n<p>Wherever they are located around the world, retailers around the world can make space in their marketing strategies for diverse suppliers. They can spice up their assortments by adding products from diverse suppliers to their merchandising mix. Retailers can promote them with digital ad campaigns that highlight these suppliers all year round, rather than limiting efforts to Black History Month, Women\u2019s History Month, and Pride Month.<\/p>\n\n\n\n<p>Retailers can also make it easy for consumers to identify diverse brands with certifications and clear labels on physical and digital shelves. They can also allow consumers to filter e-commerce search results for diverse suppliers and create curated product lists to boost suppliers\u2019 product visibility.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_21');\" onkeypress=\"footnote_moveToReference_11385_1('footnote_plugin_reference_11385_1_21');\" ><sup id=\"footnote_plugin_tooltip_11385_1_21\" class=\"footnote_plugin_tooltip_text\">21<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11385_1_21\" class=\"footnote_tooltip\"> The rise of the inclusive consumer. McKinsey &amp; Company. February 8, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11385_1_21').tooltip({ tip: '#footnote_plugin_tooltip_text_11385_1_21', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>At all levels, retailers can hire workers from diverse backgrounds to ensure their organizations understand and serve a wider range of consumers, elevating diversity as a competitive strategy.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why supplier diversity is going global<\/strong><\/h2>\n\n\n\n<p>Around the world, supplier diversity helps brands connect with consumers and drive growth. Retailers gain an assortment edge with in-demand items that delight underserved consumers, and even protect <a href=\"https:\/\/www.rangeme.com\/blog\/how-the-supply-chain-disruption-is-sparking-holiday-risk-resilience\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain resilience<\/a> by diversifying their pool of suppliers. Global consumers win by accessing greater product variety, quality, and innovation to feel represented and satisfy their needs, enhancing overall brand trust and loyalty.<\/p>\n\n\n\n<p><em>Do you\u00a0<\/em><a href=\"https:\/\/www.tiktok.com\/t\/ZTRrW35Tk\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>follow us on TikTok<\/em><\/a><em>\u00a0yet? Get insight into unique trends, trade shows, best practices, and so much more!<\/em><\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_11385_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_11385_1();\">[<a id=\"footnote_reference_container_collapse_button_11385_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_11385_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_1');\"><a id=\"footnote_plugin_reference_11385_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\"> Silberstein, Nicole. Harris Poll: 82% of Consumers Want a Brand\u2019s Values to Align with Their Own. Retail Touchpoints. April 27, 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11385_1_2\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_2');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2,<\/a> <a id=\"footnote_plugin_reference_11385_1_3\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_3');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3<\/a><\/th> <td class=\"footnote_plugin_text\"> Evans, Michelle. Three Ways The Future Retail Store Will Change. Forbes. December 1, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_4');\"><a id=\"footnote_plugin_reference_11385_1_4\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4<\/a><\/th> <td class=\"footnote_plugin_text\"> Barclay, Liz. Minority Businesses Matter. Small Business Commissioner. October 14, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11385_1_5\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_5');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5,<\/a> <a id=\"footnote_plugin_reference_11385_1_6\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_6');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6<\/a><\/th> <td class=\"footnote_plugin_text\"> MSDUK. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_7');\"><a id=\"footnote_plugin_reference_11385_1_7\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>7<\/a><\/th> <td class=\"footnote_plugin_text\"> Tesco. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_8');\"><a id=\"footnote_plugin_reference_11385_1_8\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>8<\/a><\/th> <td class=\"footnote_plugin_text\"> Shoaib, Maliha. Trinny Woodall on how to market beauty to an older consumer. Vogue Business. January 31, 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_9');\"><a id=\"footnote_plugin_reference_11385_1_9\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>9<\/a><\/th> <td class=\"footnote_plugin_text\"> Powell, Chris. Walmart Canada tops diversity and inclusivity study. Canadian Grocer. October 16, 2020. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_10');\"><a id=\"footnote_plugin_reference_11385_1_10\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>10<\/a><\/th> <td class=\"footnote_plugin_text\"> Stewart, Samuel. Shaping Vancouver\u2019s Retail Market: Diversity, Density and Digital. The Consumer Goods Forum. May 15, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_11');\"><a id=\"footnote_plugin_reference_11385_1_11\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>11<\/a><\/th> <td class=\"footnote_plugin_text\"> Sephora Canada To Dedicate 25% of Offerings To BIPOC-Owned Brands. Retail Insider. May 18, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_12');\"><a id=\"footnote_plugin_reference_11385_1_12\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>12<\/a><\/th> <td class=\"footnote_plugin_text\"> IWSCC. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_13');\"><a id=\"footnote_plugin_reference_11385_1_13\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>13<\/a><\/th> <td class=\"footnote_plugin_text\"> Hui-Miller, Jo-Anne. Real diversity boosts business\u2019 bottom line. Inside Retail. June 22, 2017. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_14');\"><a id=\"footnote_plugin_reference_11385_1_14\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>14<\/a><\/th> <td class=\"footnote_plugin_text\"> Kosher Australia. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_15');\"><a id=\"footnote_plugin_reference_11385_1_15\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>15<\/a><\/th> <td class=\"footnote_plugin_text\"> Hogan, Ruth. Woolworths reveals plans to introduce halal range. Inside FMCG. January 21, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_16');\"><a id=\"footnote_plugin_reference_11385_1_16\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>16<\/a><\/th> <td class=\"footnote_plugin_text\"> Amazon Business. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11385_1_17\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_17');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>17,<\/a> <a id=\"footnote_plugin_reference_11385_1_18\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_18');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>18,<\/a> <a id=\"footnote_plugin_reference_11385_1_19\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_19');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>19,<\/a> <a id=\"footnote_plugin_reference_11385_1_21\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_21');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>21<\/a><\/th> <td class=\"footnote_plugin_text\"> The rise of the inclusive consumer. McKinsey &amp; Company. February 8, 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11385_1('footnote_plugin_tooltip_11385_1_20');\"><a id=\"footnote_plugin_reference_11385_1_20\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>20<\/a><\/th> <td class=\"footnote_plugin_text\"> How Supplier Diversity is Going Global. Supplier.io. December 16, 2021. <\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_11385_1() { jQuery('#footnote_references_container_11385_1').show(); jQuery('#footnote_reference_container_collapse_button_11385_1').text('\u2212'); } function footnote_collapse_reference_container_11385_1() { jQuery('#footnote_references_container_11385_1').hide(); jQuery('#footnote_reference_container_collapse_button_11385_1').text('+'); } function footnote_expand_collapse_reference_container_11385_1() { if (jQuery('#footnote_references_container_11385_1').is(':hidden')) { footnote_expand_reference_container_11385_1(); } else { footnote_collapse_reference_container_11385_1(); } } function footnote_moveToReference_11385_1(p_str_TargetID) { footnote_expand_reference_container_11385_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - 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