{"id":11290,"date":"2022-07-29T07:00:00","date_gmt":"2022-07-29T15:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=11290"},"modified":"2025-10-30T10:51:05","modified_gmt":"2025-10-30T18:51:05","slug":"3-unexpected-benefits-of-fast-fulfillment","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/3-unexpected-benefits-of-fast-fulfillment\/","title":{"rendered":"3 Unexpected Benefits of Fast Fulfillment"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>What Fast Fulfillment Means to Consumers<\/strong><\/h2>\n\n\n\n<p class=\"has-drop-cap\">The <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/five-fifty-the-quickening\" target=\"_blank\" rel=\"noreferrer noopener\">unprecedented growth<\/a> of the e-commerce industry has been front-page news \u2013 as have the global supply chain disruptions that followed. Most retailers\u2019 supply chains were not prepared for the abrupt switch in transportation and fulfillment needs or the sudden spike in consumer demand.&nbsp;<\/p>\n\n\n\n<p>With supply chain disruptions making waves in even mainstream media, you might have thought consumers would loosen their expectations for fast and free shipping. However, <a href=\"https:\/\/ware2go.co\/articles\/the-new-ecommerce-shopper\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent consumer survey data<\/a> revealed that since the onset of the pandemic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>33% of consumers have higher expectations for fast shipping<\/li>\n\n\n\n<li>40% of shoppers have higher expectations for free shipping<\/li>\n\n\n\n<li>42% of shoppers expect a two-day shipping option for every online purchase.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 Unexpected Benefits of Fast Fulfillment<\/strong><\/h2>\n\n\n\n<p>Most merchants know <a href=\"https:\/\/ware2go.co\/why-e-commerce-fulfillment-is-just-as-important-as-sales-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">faster fulfillment<\/a> will lead to a better customer experience, but there are actually benefits to nearly every aspect of your business when you prioritize a better delivery experience for your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. More Sales<\/strong><\/h3>\n\n\n\n<p>According to consumers, promising fast shipping sells. A <a href=\"https:\/\/ware2go.co\/supply-chain-disruptions-affect-on-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">2021 consumer survey<\/a> revealed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>69% of consumers are more likely to click a display ad that mentions fast\/free shipping<\/li>\n\n\n\n<li>77% are more likely to purchase an item if it can be delivered to them in two days or less.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/ware2go.co\/announcing-ware2gos-integration-with-google-free-fast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping<\/a>\u2019s extensive consumer behavior research showed that online shoppers are highly motivated by \u201cthe Power of Now.\u201d This prompted them to launch their Free and Fast shipping tags, which point out to browsers which listings offer fast and free shipping based on their location and product availability.&nbsp;<\/p>\n\n\n\n<p>Early testing found a 9% increase in overall <a href=\"https:\/\/ware2go.co\/ecommerce-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversion rates<\/a> for Google Shopping listings displaying a fast shipping tag. For small to mid-sized businesses (SMBs), <a href=\"https:\/\/ware2go.co\/defining-fast-shipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">fast shipping<\/a> is an opportunity to convert shoppers at the top of the sales funnel, driving more sales from the bottom up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Better Customer Retention<\/strong><\/h3>\n\n\n\n<p>While fast shipping promises can attract new customers, delivering on those promises can help retain them. <a href=\"https:\/\/ware2go.co\/articles\/the-new-ecommerce-shopper\/\" target=\"_blank\" rel=\"noreferrer noopener\">79% of consumers<\/a> say they are more likely to make a second purchase from a merchant after a positive delivery experience.<\/p>\n\n\n\n<p>While acquiring new customers is certainly important, retaining existing customers can significantly contribute to the growth of your business. For one thing, retaining customers is less expensive than acquiring new ones \u2013 some experts estimate by nearly <a href=\"https:\/\/www.americanexpress.com\/en-us\/business\/trends-and-insights\/articles\/retaining-customers-vs-acquiring-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">seven fold.<\/a><\/p>\n\n\n\n<p>Loyal customers can be converted to brand advocates who rate, <a href=\"https:\/\/ware2go.co\/how-to-get-customers-to-leave-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">review<\/a>, and recommend your products to others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Higher Average Order Value (AOV)<\/strong><\/h3>\n\n\n\n<p>The promise of fast shipping entices shoppers to add more items to their cart. In fact, <a href=\"https:\/\/grow.bigcommerce.com\/rs\/695-JJT-333\/images\/%20BigCommerce_H219-Shipping-Report.pdf?mkt_tok=eyJpIjoiTm1GbFltUmtOelV4WVRkayIsInQ%20iOiJVUWpnb3hHT256SmErU1RZZVdmb1F5VjdXSTJJODlSWUc5QlwvRndHcmxWUjNpMUtsZ0R2U0l1elB%20aMEVxckhyZDYxZzUybjVBcFdGUjQ3YnZVZGhIUUNDR2IreTdVSUM1ekk0MVorNzdQTE43VjJQcHR3NHd%20ha29GVlp3XC9YS1ZHIn0%3D\" target=\"_blank\" rel=\"noreferrer noopener\">84% of consumers<\/a> admit they have added something to their cart to qualify for free shipping.&nbsp;<\/p>\n\n\n\n<p>Not only do higher AOVs increase top-line revenue, but they also help to offset <a href=\"https:\/\/ware2go.co\/pick-and-pack-fulfillment\/\" target=\"_blank\" rel=\"noreferrer noopener\">pick, pack, and ship costs<\/a>, driving up the profitability of each sale. If your fulfillment partner charges less for additional selections, you can discover economies of scale that compound the profitability of a higher AOV.<\/p>\n\n\n\n<p>You can incentivize shoppers to meet your minimum order qualtity (MOQ) by offering bulk discounts (creating a greater perceived value) and offering <a href=\"https:\/\/www.bigcommerce.com\/blog\/pay-later-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">flexible payment options<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Fast Fulfillment Means to Retail Partners<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>LS2 Helmets Sees the Brick and Mortar Game Has Changed<\/strong><\/h3>\n\n\n\n<p>Today\u2019s consumers have endless options when it comes to sales channels. If a shopper can\u2019t find the product they want in-store, they can hop online and purchase the same product elsewhere before leaving the store. This puts retailers in direct competition with ecommerce platforms like <a href=\"https:\/\/ware2go.co\/amazon-fulfillment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a>.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ls2usa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LS2 Helmets<\/a>, the country\u2019s fastest growing motorcycle helmet brand, learned that the pressure from online competitors had changed their retail partners\u2019 delivery expectations.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Challenge:<\/strong> Phil Ammendolia, President &amp; CEO at LS2 Helmets U.S., found that if he couldn\u2019t get shipments to his retail partners in two days or less, shoppers would y order from a competitor who could ship it straight to their front door. Retailers were hesitant to stock his product if he couldn\u2019t compete with <a href=\"https:\/\/ware2go.co\/ecommerce-shipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce shipping<\/a> speeds.<\/li>\n\n\n\n<li><strong>The Solution:<\/strong> LS2 partnered with an <a href=\"https:\/\/ware2go.co\/how-businesses-can-leverage-on-demand-warehousing-fulfillment-to-drive-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">on-demand warehousing<\/a> partner that helped them forward-stock their inventory closer to their retail partners to enable faster delivery.<\/li>\n\n\n\n<li><strong>The Result:<\/strong> LS2 can now reach 70% of their customers in two days or less. Delivery times were decreased by up to three days on West Coast shipments.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Drive More Retail Sales with Faster Fulfillment<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/drinko2.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">O2<\/a> is a clean alternative to traditional, sugary sports recovery drinks. Their primary retail partners were independently-owned CrossFit gyms, where their target customers were working out and being introduced to O2.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Challenge:<\/strong> Retail sales weren\u2019t the top priority for most busy gym owners. Gyms often wouldn\u2019t place replenishment orders until after they were already sold out of O2. Every day that O2\u2019s product spent <a href=\"https:\/\/ware2go.co\/time-in-transit\/\" target=\"_blank\" rel=\"noreferrer noopener\">in transit<\/a> to their retail partners was a day that the shelves sat empty and sales were stagnant.<\/li>\n\n\n\n<li><strong>Solution: <\/strong>O2 distributed their product closer to their gym partners to ship to them in one<a href=\"https:\/\/ware2go.co\/how-to-achieve-affordable-nationwide-2-day-ups-ground-shipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">-two days<\/a> after a replenishment order dropped.&nbsp;<\/li>\n\n\n\n<li><strong>Result:<\/strong> With two-day delivery, gym partners were able to restock shelves quickly to get retail sales flowing again.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Merchants of All Sizes Can Have Faster Fulfillment<\/strong><\/h2>\n\n\n\n<p>Fast fulfillment is not just for large enterprises and legacy retailers. Modern supply chains are built with flexibility and scalability in mind, and by implementing the following three tactics, businesses of all sizes can offer fast fulfillment to their customers.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Distribute inventory closer to end customers. <\/strong>If you\u2019re fulfilling orders from a single warehouse, chances are you\u2019re either suffering from slow delivery times (shipping products all the way across the country via ground) or inflated delivery costs (using next-day air services to meet your customers\u2019 one- to two-day delivery expectations). By adding additional warehouses in strategic locations, you can actually deliver to your customers within a day or two via UPS Ground for the fastest and most <a href=\"https:\/\/ware2go.co\/how-to-reduce-shipping-costs\/\" target=\"_blank\" rel=\"noreferrer noopener\">affordable shipping<\/a> rates.<\/li>\n\n\n\n<li><strong>Partner with an on-demand warehousing partner. <\/strong>Often, small to midsize businesses (SMBs) don\u2019t feel they can afford to carry the additional inventory needed to stock multiple warehouses. An on-demand <a href=\"https:\/\/ware2go.co\/warehousing\/\" target=\"_blank\" rel=\"noreferrer noopener\">warehousing<\/a> partner will aggregate your inventory with other merchants\u2019 so you can stock smaller amounts of inventory in multiple locations.<\/li>\n\n\n\n<li><strong>Prioritize technology. <\/strong>Another barrier for many SMBs is finding out exactly where they should be stocking their inventory to enable fast ground shipping to all of their customers. The cost of having a consultant recommend warehouse placement can be prohibitive, but Ware2Go\u2019s self-service tool, <a href=\"https:\/\/ware2go.co\/what-is-networkvu\/\">NetworkVu<\/a>, uses machine learning to build a free <a href=\"https:\/\/ware2go.co\/building-a-fail-proof-distribution-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">fulfillment network<\/a> based on your own shipping and order data.<\/li>\n<\/ol>\n\n\n\n<p>The supply chain is transforming to provide the same flexibility that digital sales channels have created for SMBs. With a focus on technology and strong partnerships, SMBs can compete for market share with fast fulfillment that yields higher sales, better customer retention, and higher average order values.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how these three unexpected benefits of more rapid fulfillment can increase your profitability and create long-term growth.<\/p>\n","protected":false},"author":92,"featured_media":11293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2584],"tags":[3228,38,471,37,3226,656,922,28,3227,3223,36,30,3224,32,44,274,1099,400,3225,27,26,82],"class_list":["post-11290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-brick-and-mortar-2","tag-consumer-goods","tag-consumer-packaged-goods","tag-cpg","tag-customer-retention","tag-distribution","tag-e-commerce","tag-entrepreneurship","tag-fast-shipping","tag-fullfillment","tag-innovation","tag-rangeme","tag-rangeme-deal-days","tag-retail","tag-retail-trends","tag-sales","tag-service-provider","tag-service-providers","tag-shipping","tag-small-business","tag-supplier","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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