{"id":11217,"date":"2022-07-26T07:00:00","date_gmt":"2022-07-26T15:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=11217"},"modified":"2022-07-25T12:46:32","modified_gmt":"2022-07-25T20:46:32","slug":"how-your-brand-can-have-a-strong-presence-at-international-trade-shows","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/","title":{"rendered":"How Your Brand Can Have a Strong Presence at International Trade Shows"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Around the world, the exciting ambiance of in-person trade shows is back. After a two-year, pandemic-driven hiatus, retail trade shows are starting to boom again worldwide \u2013 and that\u2019s spectacular news for brands looking abroad to fuel growth.<br><br>As pandemic guidelines relax, consumer packaged goods (CPG) brands feel a growing urge to get out and network face-to-face with global retailers. Trade shows are ideal venues to boost brand awareness and product discovery, build industry relationships and trust, and make deals to drive revenue growth.<br><br>If you plan to attend, exhibit, or speak at an international trade show, consider the following best practices. But first, let\u2019s acknowledge how the <a href=\"https:\/\/www.rangeme.com\/blog\/how-covid-19-changed-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">pandemic<\/a> has shaped today\u2019s trade shows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How COVID-19 changed trade shows<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2021, U.S. trade show attendance rates declined by 48% in Q2 compared to Q2 in 2019 and the number of exhibitors fell by 31%.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_1');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_1');\" ><sup id=\"footnote_plugin_tooltip_11217_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_1\" class=\"footnote_tooltip\"> Hegel, Theresa. Despite COVID Hurdles, Trade Shows Go On. ASI Central. September 27, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> In 2022, the retail industry shows higher demand for in-person trade shows; yet, <a href=\"https:\/\/www.rangeme.com\/blog\/how-the-supply-chain-disruption-is-sparking-holiday-risk-resilience\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain disruption<\/a> and labor shortages have made the ordering process longer than before COVID-19. For instance, producing custom booth setups used to take a few days and now takes at least 14 days.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_2');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_2');\" ><sup id=\"footnote_plugin_tooltip_11217_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_2\" class=\"footnote_tooltip\"> Hegel, Theresa. Despite COVID Hurdles, Trade Shows Go On. ASI Central. September 27, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>Looking ahead, the Center for Exhibition Industry Research doesn&#8217;t expect a return to growth for the industry until 2023 due in part to pandemic health concerns, and the cost and time savings of moving trade shows online.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_3');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_3');\" ><sup id=\"footnote_plugin_tooltip_11217_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_3\" class=\"footnote_tooltip\"> Durban, Dee-Ann. Business conventions begin making a comeback after COVID layoff. USA Today. September 9, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> More trade shows may move to a hybrid model for both <a href=\"https:\/\/www.rangeme.com\/blog\/part-1-how-to-prepare-for-trade-show-season-in-person\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-person<\/a> and <a href=\"https:\/\/www.rangeme.com\/blog\/part-2-preparing-your-brand-for-trade-show-season-virtually\/\" target=\"_blank\" rel=\"noreferrer noopener\">online<\/a> options, especially as inflation makes global events more cost prohibitive.<br><br>Brands and other attendees need to stay on top of evolving COVID-19 rules and guidelines that affect international trade shows, as COVID-19 rules vary widely by country. For instance:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>UK:<\/strong> <a href=\"https:\/\/www.rangeme.com\/blog\/u-s-u-k-markets-look-abroad-for-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">The U.K<\/a>. government has removed remaining domestic COVID-19 restrictions in England.&nbsp;<\/li><li><strong>France:<\/strong> U.S. citizens can travel to France with<strong> <\/strong>full proof of vaccination for airlines and border patrol.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_4');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_4');\" ><sup id=\"footnote_plugin_tooltip_11217_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_4\" class=\"footnote_tooltip\"> Wheeler, Rose. Here Are The New Travel Restrictions For Americans Traveling To Europe. Forbes. June 13, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><strong>&nbsp;<\/strong><\/li><li><strong>Germany:<\/strong> Vaccinated Americans can enter Germany<strong> <\/strong>with proof of vaccination<strong> <\/strong>and a negative test result within the prior 48 hours.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_5');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_5');\" ><sup id=\"footnote_plugin_tooltip_11217_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_5\" class=\"footnote_tooltip\"> Wheeler, Rose. Here Are The New Travel Restrictions For Americans Traveling To Europe. Forbes. June 13, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><li><strong>Australia:<\/strong> Health screening procedures remain at airports and flights require masks. All inbound travelers must declare their vaccination status to enter and unvaccinated travelers may need to quarantine on arrival at their own expense.<\/li><li><strong>Japan:<\/strong> Very few U.S. citizens have been permitted to enter Japan. While eligible U.S. travelers no longer require COVID-19 testing and quarantine upon arrival, pre-travel testing within 72 hours of departure is still required.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now let\u2019s look at some planning and marketing best practices to boost your brand visibility at global trade shows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Before the show<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Have a strategy:<\/strong> It\u2019s essential to begin planning months ahead of the event by developing an international trade show strategy per country and set measurable goals for the event. Manage it as a formal project, including resources, deadlines, and a budget.<br><br><strong>Create a detailed itinerary:<\/strong> See if the trade show organizers have reserved hotel rooms at a discount or book a hotel close to the trade show.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_6');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_6');\" ><sup id=\"footnote_plugin_tooltip_11217_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_6\" class=\"footnote_tooltip\"> Waters, Shari. Trade Show Attendance Tips. The Balance Small Business. July 23, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Make all reservations early, including your transportation to and from the airport, the hotel, and your show venue, such as a shuttle service. Consider leaving a day earlier so you arrive at the show feeling well-rested. As tourism rebounds, expect longer lines for security checks at the airports. Build in extra time for relaxing, meetings, and traffic.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_7');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_7');\" ><sup id=\"footnote_plugin_tooltip_11217_1_7\" class=\"footnote_plugin_tooltip_text\">7<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_7\" class=\"footnote_tooltip\"> Top tips on how to plan a business trip. CWT. 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_7').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_7', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><strong><br><br>Know your audience: <\/strong>Brands need to know when each individual retailer is taking meetings, as well as their slotting fees.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_8');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_8');\" ><sup id=\"footnote_plugin_tooltip_11217_1_8\" class=\"footnote_plugin_tooltip_text\">8<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_8\" class=\"footnote_tooltip\"> Schweizer. Errol. How To Attend Grocery Trade Shows In The Covid-19 Era. Forbes. March 7, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_8').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_8', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Also, research international differences in behavior like when to offer your business cards. For non-English countries, learn basic phrases in the native language like greetings and \u201cthank you.\u201d<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_9');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_9');\" ><sup id=\"footnote_plugin_tooltip_11217_1_9\" class=\"footnote_plugin_tooltip_text\">9<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_9\" class=\"footnote_tooltip\"> Kulchawik, Larry. 10 Tips for a Successful International Trade Show. Globalocity. 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_9').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_9', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><strong><br><br>Local partners: <\/strong>Hire an experienced exhibit partner based in the region, ideally one who is familiar with the venue and event. Ask them to prepare a design&nbsp;drawing that meets the event\u2019s rules and regulations, help with freight and labor requirements for booth setup, and order show site services, including pre-payment and taxes.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_10');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_10');\" ><sup id=\"footnote_plugin_tooltip_11217_1_10\" class=\"footnote_plugin_tooltip_text\">10<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_10\" class=\"footnote_tooltip\"> Kulchawik, Larry. 10 Tips for a Successful International Trade Show. Globalocity. 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_10').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_10', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><strong><br><br>Marketing:<\/strong> Research how marketing tactics differ across countries.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_11');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_11');\" ><sup id=\"footnote_plugin_tooltip_11217_1_11\" class=\"footnote_plugin_tooltip_text\">11<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_11\" class=\"footnote_tooltip\"> Kulchawik, Larry. 10 Tips for a Successful International Trade Show. Globalocity. 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_11').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_11', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Where applicable, translate all trade show content in the official language like business cards, exhibit signage, marketing collateral, <a href=\"https:\/\/www.rangeme.com\/blog\/always-on-shopping-fuels-brand-advertising-as-a-24-7-sales-force\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital ads<\/a>, and dedicated landing pages. Hire a bilingual expert to proofread all translations for technical accuracy and sensitivity to the local culture.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_12');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_12');\" ><sup id=\"footnote_plugin_tooltip_11217_1_12\" class=\"footnote_plugin_tooltip_text\">12<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_12\" class=\"footnote_tooltip\"> Kulchawik, Larry. 10 Tips for a Successful International Trade Show. Globalocity. 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_12').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_12', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Set deadlines at least a few weeks in advance of the trade show to accommodate design and translation. To <a href=\"https:\/\/www.rangeme.com\/blog\/e-commerce-ignites-global-growth-for-small-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">boost e-commerce traffic<\/a>, share the link to your online shop.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_13');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_13');\" ><sup id=\"footnote_plugin_tooltip_11217_1_13\" class=\"footnote_plugin_tooltip_text\">13<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_13\" class=\"footnote_tooltip\"> Wright, Ian James. Before, During and After a Trade Show: 12 Best Practices for Brand-Building. PR News. October 23, 2017<strong>.<\/strong> <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_13').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_13', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br><strong>Pre-show promotion:<\/strong> Drive traffic to your booth by promoting it with targeted social media or Google ads, video, social media posts, email outreach, and a banner on your website. Include event-specific hashtags and your booth number.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_14');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_14');\" ><sup id=\"footnote_plugin_tooltip_11217_1_14\" class=\"footnote_plugin_tooltip_text\">14<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_14\" class=\"footnote_tooltip\"> Wright, Ian James. Before, During and After a Trade Show: 12 Best Practices for Brand-Building. PR News. October 23, 2017<strong>.<\/strong> <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_14').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_14', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Share your adventures as you take your brand around the world.<br><br><strong>Sales: <\/strong>Consider offering show specials, discounts, and sales as incentives for retail buyers.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_15');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_15');\" ><sup id=\"footnote_plugin_tooltip_11217_1_15\" class=\"footnote_plugin_tooltip_text\">15<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_15\" class=\"footnote_tooltip\"> Waters, Shari. Trade Show Attendance Tips. The Balance Small Business. July 23, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_15').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_15', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Set appointments with buyers you&#8217;d like to meet with during the show. Also, inquire about suitable attire. For instance, in&nbsp;Europe or Asia, trade show attendees often wear more formal attire than the business casual look common in the U.S.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_16');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_16');\" ><sup id=\"footnote_plugin_tooltip_11217_1_16\" class=\"footnote_plugin_tooltip_text\">16<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_16\" class=\"footnote_tooltip\"> Kulchawik, Larry. 10 Tips for a Successful International Trade Show. Globalocity. 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_16').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_16', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><strong><br>Prepare your travel essentials:<\/strong> Research which travel documents you need, including a valid passport, travel tickets, or a visa, as new documents can take several weeks to process due to high volumes right now.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_17');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_17');\" ><sup id=\"footnote_plugin_tooltip_11217_1_17\" class=\"footnote_plugin_tooltip_text\">17<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_17\" class=\"footnote_tooltip\"> Kulchawik, Larry. 10 Tips for a Successful International Trade Show. Globalocity. 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_17').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_17', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Bring cash in the local currency for tips and small purchases. Also, find the contact information for the U.S. Embassy or Consulate in case you need any help while abroad.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_18');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_18');\" ><sup id=\"footnote_plugin_tooltip_11217_1_18\" class=\"footnote_plugin_tooltip_text\">18<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_18\" class=\"footnote_tooltip\"> Top 10 Tips for Business Travel. Kelly Services. 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_18').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_18', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Being prepared in 2022 also means packing extra masks and hand sanitizer for your entire journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>During the show<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Showcase your products:<\/strong> Grab the attention of retail buyers, <a href=\"https:\/\/www.rangeme.com\/blog\/private-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">private label<\/a> teams, and investors. Share product samples and marketing collateral, communicate your unique sales proposition, and perform live product demos.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_19');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_19');\" ><sup id=\"footnote_plugin_tooltip_11217_1_19\" class=\"footnote_plugin_tooltip_text\">19<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_19\" class=\"footnote_tooltip\"> Wright, Ian James. Before, During and After a Trade Show: 12 Best Practices for Brand-Building. PR News. October 23, 2017. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_19').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_19', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Seize the moment to connect, build trust, and sell beyond borders.<br><br><strong>Promote the event: <\/strong>On social media, share photos of yourself chatting with attendees at your booth, adding the event\u2019s dedicated hashtag and your booth number. Live-tweet valuable highlights from the keynote or workshops and tag the speakers.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_20');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_20');\" ><sup id=\"footnote_plugin_tooltip_11217_1_20\" class=\"footnote_plugin_tooltip_text\">20<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_20\" class=\"footnote_tooltip\"> Wright, Ian James. Before, During and After a Trade Show: 12 Best Practices for Brand-Building. PR News. October 23, 2017. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_20').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_20', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Share fascinating glimpses into the foreign culture to encourage your network to follow along online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Network:<\/strong> Bring plenty of bilingual business cards \u2013 and your local market expert who can help as a translator. Attend seminars and workshops to learn about industry trends and how to capitalize on what buyers are looking for. Mingle at other exhibitors\u2019 booths to expand your global retail network.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>After the show<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Follow up promptly<\/strong> to build rapport and strengthen business relationships. Run a remarketing campaign to target qualified leads using email or social media ads.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_21');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_21');\" ><sup id=\"footnote_plugin_tooltip_11217_1_21\" class=\"footnote_plugin_tooltip_text\">21<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_21\" class=\"footnote_tooltip\"> Wright, Ian James. Before, During and After a Trade Show: 12 Best Practices for Brand-Building. PR News. October 23, 2017. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_21').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_21', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Share relevant content with them to keep your brand visible long after the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Review results.<\/strong> Review your pre-show objectives and compare them to your results. Quantify whether the cost of attending the trade show was worth the positive long-term effect on your brand. Document<strong> <\/strong>your event goals, international marketing efforts, and performance metrics to refine your process for future trade shows.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_22');\" onkeypress=\"footnote_moveToReference_11217_1('footnote_plugin_reference_11217_1_22');\" ><sup id=\"footnote_plugin_tooltip_11217_1_22\" class=\"footnote_plugin_tooltip_text\">22<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11217_1_22\" class=\"footnote_tooltip\"> Wright, Ian James. Before, During and After a Trade Show: 12 Best Practices for Brand-Building. PR News. October 23, 2017. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11217_1_22').tooltip({ tip: '#footnote_plugin_tooltip_text_11217_1_22', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The global return of vibrant in-person trade shows can help you boost brand reach, connect with retail buyers from around the world, and improve your top line. Proactively applying these tips can help you feel prepared, confident, and excited to get your terrific products discovered beyond the domestic market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Do you <\/em><a href=\"https:\/\/www.tiktok.com\/t\/ZTRrW35Tk\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>follow us on TikTok<\/em><\/a><em> yet? Get insight into unique trends, trade shows, best practices, and so much more!<\/em><\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_11217_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_11217_1();\">[<a id=\"footnote_reference_container_collapse_button_11217_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_11217_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11217_1_1\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_1');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1,<\/a> <a id=\"footnote_plugin_reference_11217_1_2\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_2');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2<\/a><\/th> <td class=\"footnote_plugin_text\"> Hegel, Theresa. Despite COVID Hurdles, Trade Shows Go On. ASI Central. September 27, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_3');\"><a id=\"footnote_plugin_reference_11217_1_3\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3<\/a><\/th> <td class=\"footnote_plugin_text\"> Durban, Dee-Ann. Business conventions begin making a comeback after COVID layoff. USA Today. September 9, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11217_1_4\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_4');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4,<\/a> <a id=\"footnote_plugin_reference_11217_1_5\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_5');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5<\/a><\/th> <td class=\"footnote_plugin_text\"> Wheeler, Rose. Here Are The New Travel Restrictions For Americans Traveling To Europe. Forbes. June 13, 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11217_1_6\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_6');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6,<\/a> <a id=\"footnote_plugin_reference_11217_1_15\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_15');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>15<\/a><\/th> <td class=\"footnote_plugin_text\"> Waters, Shari. Trade Show Attendance Tips. The Balance Small Business. July 23, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_7');\"><a id=\"footnote_plugin_reference_11217_1_7\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>7<\/a><\/th> <td class=\"footnote_plugin_text\"> Top tips on how to plan a business trip. CWT. 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_8');\"><a id=\"footnote_plugin_reference_11217_1_8\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>8<\/a><\/th> <td class=\"footnote_plugin_text\"> Schweizer. Errol. How To Attend Grocery Trade Shows In The Covid-19 Era. Forbes. March 7, 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11217_1_9\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_9');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>9,<\/a> <a id=\"footnote_plugin_reference_11217_1_10\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_10');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>10,<\/a> <a id=\"footnote_plugin_reference_11217_1_11\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_11');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>11,<\/a> <a id=\"footnote_plugin_reference_11217_1_12\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_12');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>12,<\/a> <a id=\"footnote_plugin_reference_11217_1_16\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_16');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>16,<\/a> <a id=\"footnote_plugin_reference_11217_1_17\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_17');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>17<\/a><\/th> <td class=\"footnote_plugin_text\"> Kulchawik, Larry. 10 Tips for a Successful International Trade Show. Globalocity. 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11217_1_13\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_13');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>13,<\/a> <a id=\"footnote_plugin_reference_11217_1_14\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_14');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>14<\/a><\/th> <td class=\"footnote_plugin_text\"> Wright, Ian James. Before, During and After a Trade Show: 12 Best Practices for Brand-Building. PR News. October 23, 2017<strong>.<\/strong> <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_18');\"><a id=\"footnote_plugin_reference_11217_1_18\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>18<\/a><\/th> <td class=\"footnote_plugin_text\"> Top 10 Tips for Business Travel. Kelly Services. 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11217_1_19\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_19');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>19,<\/a> <a id=\"footnote_plugin_reference_11217_1_20\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_20');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>20,<\/a> <a id=\"footnote_plugin_reference_11217_1_21\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_21');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>21,<\/a> <a id=\"footnote_plugin_reference_11217_1_22\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11217_1('footnote_plugin_tooltip_11217_1_22');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>22<\/a><\/th> <td class=\"footnote_plugin_text\"> Wright, Ian James. Before, During and After a Trade Show: 12 Best Practices for Brand-Building. PR News. October 23, 2017. <\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_11217_1() { jQuery('#footnote_references_container_11217_1').show(); jQuery('#footnote_reference_container_collapse_button_11217_1').text('\u2212'); } function footnote_collapse_reference_container_11217_1() { jQuery('#footnote_references_container_11217_1').hide(); jQuery('#footnote_reference_container_collapse_button_11217_1').text('+'); } function footnote_expand_collapse_reference_container_11217_1() { if (jQuery('#footnote_references_container_11217_1').is(':hidden')) { footnote_expand_reference_container_11217_1(); } else { footnote_collapse_reference_container_11217_1(); } } function footnote_moveToReference_11217_1(p_str_TargetID) { footnote_expand_reference_container_11217_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } } function footnote_moveToAnchor_11217_1(p_str_TargetID) { footnote_expand_reference_container_11217_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } }<\/script>","protected":false},"excerpt":{"rendered":"<p>If you plan to attend, exhibit, or speak at an international trade show, strengthen your brand presence with these business best practices.<\/p>\n","protected":false},"author":15,"featured_media":11218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2584,71],"tags":[96,1693,3202,38,471,835,37,28,3198,3199,3195,3197,36,2988,3194,3200,124,3083,30,32,44,3201,26,3196,772,771,53,3044,2093],"class_list":["post-11217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","category-trade-shows","tag-australia","tag-business-best-practices","tag-communication","tag-consumer-goods","tag-consumer-packaged-goods","tag-covid-19","tag-cpg","tag-entrepreneurship","tag-france","tag-germany","tag-global-retailers","tag-in-person-meetings","tag-innovation","tag-international-success","tag-international-trade-shows","tag-japan","tag-marketing","tag-promotions","tag-rangeme","tag-retail","tag-retail-trends","tag-strategy","tag-supplier","tag-trade-show-attendance","tag-trade-show-strategy","tag-trade-show-success","tag-trade-shows","tag-travel","tag-u-k"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Your Brand Can Have a Strong Presence at International Trade Shows - The RangeMe Blog<\/title>\n<meta name=\"description\" content=\"If you plan to attend, exhibit, or speak at an international trade show, strengthen your brand presence with these business best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Your Brand Can Have a Strong Presence at International Trade Shows - The RangeMe Blog\" \/>\n<meta property=\"og:description\" content=\"If you plan to attend, exhibit, or speak at an international trade show, strengthen your brand presence with these business best practices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/\" \/>\n<meta property=\"og:site_name\" content=\"The RangeMe Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rangeme\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-26T15:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-18-at-6.16.34-PM.png?auto=format%2Ccompress&fit=crop\" \/>\n\t<meta property=\"og:image:width\" content=\"1178\" \/>\n\t<meta property=\"og:image:height\" content=\"784\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lisa Goller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/strategicwords\" \/>\n<meta name=\"twitter:site\" content=\"@Range_Me\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa Goller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\\\/\"},\"author\":{\"name\":\"Lisa Goller\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/eaa20c5c00c725c9c5154455a0e78621\"},\"headline\":\"How Your Brand Can Have a Strong Presence at International Trade Shows\",\"datePublished\":\"2022-07-26T15:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\\\/\"},\"wordCount\":1553,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Screen-Shot-2022-07-18-at-6.16.34-PM.png?auto=format%2Ccompress&fit=crop\",\"keywords\":[\"Australia\",\"business best practices\",\"communication\",\"consumer goods\",\"consumer packaged goods\",\"COVID-19\",\"cpg\",\"Entrepreneurship\",\"France\",\"Germany\",\"global retailers\",\"in-person meetings\",\"innovation\",\"International Success\",\"International trade shows\",\"Japan\",\"marketing\",\"promotions\",\"RangeMe\",\"retail\",\"retail trends\",\"strategy\",\"Supplier\",\"trade show attendance\",\"trade show strategy\",\"trade show success\",\"Trade Shows\",\"travel\",\"U.K.\"],\"articleSection\":[\"Business Best Practices\",\"Trade Shows\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\\\/\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\\\/\",\"name\":\"How Your Brand Can Have a Strong Presence at International Trade Shows - The RangeMe Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Screen-Shot-2022-07-18-at-6.16.34-PM.png?auto=format%2Ccompress&fit=crop\",\"datePublished\":\"2022-07-26T15:00:00+00:00\",\"description\":\"If you plan to attend, exhibit, or speak at an international trade show, strengthen your brand presence with these business best practices.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Screen-Shot-2022-07-18-at-6.16.34-PM.png?auto=format%2Ccompress&fit=crop\",\"contentUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Screen-Shot-2022-07-18-at-6.16.34-PM.png?auto=format%2Ccompress&fit=crop\",\"width\":1178,\"height\":784,\"caption\":\"How Your Brand Can Have a Presence at International Trade Shows\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/\",\"name\":\"The RangeMe Blog\",\"description\":\"A place for suppliers, retail buyers, and service providers to learn about CPG trends, retail best practices, and how to grow your business.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#organization\",\"name\":\"RangeMe\",\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Screen-Shot-2020-02-20-at-1.19.03-PM.png?auto=format%2Ccompress&fit=crop\",\"contentUrl\":\"https:\\\/\\\/rangeme-blog-images.imgix.net\\\/blog\\\/wp-content\\\/uploads\\\/Screen-Shot-2020-02-20-at-1.19.03-PM.png?auto=format%2Ccompress&fit=crop\",\"width\":748,\"height\":746,\"caption\":\"RangeMe\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/rangeme\\\/\",\"https:\\\/\\\/x.com\\\/Range_Me\",\"https:\\\/\\\/www.instagram.com\\\/_rangeme\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rangeme\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/#\\\/schema\\\/person\\\/eaa20c5c00c725c9c5154455a0e78621\",\"name\":\"Lisa Goller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c63488a33388f228eaa2e122667eb734c331c1379ddf5ab9a1e9e5d9d914057?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c63488a33388f228eaa2e122667eb734c331c1379ddf5ab9a1e9e5d9d914057?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c63488a33388f228eaa2e122667eb734c331c1379ddf5ab9a1e9e5d9d914057?s=96&d=mm&r=g\",\"caption\":\"Lisa Goller\"},\"description\":\"Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/lisagoller\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/strategicwords\"],\"url\":\"https:\\\/\\\/www.rangeme.com\\\/blog\\\/author\\\/lisag\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Your Brand Can Have a Strong Presence at International Trade Shows - The RangeMe Blog","description":"If you plan to attend, exhibit, or speak at an international trade show, strengthen your brand presence with these business best practices.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/","og_locale":"en_US","og_type":"article","og_title":"How Your Brand Can Have a Strong Presence at International Trade Shows - The RangeMe Blog","og_description":"If you plan to attend, exhibit, or speak at an international trade show, strengthen your brand presence with these business best practices.","og_url":"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/","og_site_name":"The RangeMe Blog","article_publisher":"https:\/\/www.facebook.com\/rangeme\/","article_published_time":"2022-07-26T15:00:00+00:00","og_image":[{"width":1178,"height":784,"url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-18-at-6.16.34-PM.png?auto=format%2Ccompress&fit=crop","type":"image\/png"}],"author":"Lisa Goller","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/strategicwords","twitter_site":"@Range_Me","twitter_misc":{"Written by":"Lisa Goller","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/#article","isPartOf":{"@id":"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/"},"author":{"name":"Lisa Goller","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/eaa20c5c00c725c9c5154455a0e78621"},"headline":"How Your Brand Can Have a Strong Presence at International Trade Shows","datePublished":"2022-07-26T15:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/"},"wordCount":1553,"publisher":{"@id":"https:\/\/www.rangeme.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/#primaryimage"},"thumbnailUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-18-at-6.16.34-PM.png?auto=format%2Ccompress&fit=crop","keywords":["Australia","business best practices","communication","consumer goods","consumer packaged goods","COVID-19","cpg","Entrepreneurship","France","Germany","global retailers","in-person meetings","innovation","International Success","International trade shows","Japan","marketing","promotions","RangeMe","retail","retail trends","strategy","Supplier","trade show attendance","trade show strategy","trade show success","Trade Shows","travel","U.K."],"articleSection":["Business Best Practices","Trade Shows"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/","url":"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/","name":"How Your Brand Can Have a Strong Presence at International Trade Shows - The RangeMe Blog","isPartOf":{"@id":"https:\/\/www.rangeme.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/#primaryimage"},"image":{"@id":"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/#primaryimage"},"thumbnailUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-18-at-6.16.34-PM.png?auto=format%2Ccompress&fit=crop","datePublished":"2022-07-26T15:00:00+00:00","description":"If you plan to attend, exhibit, or speak at an international trade show, strengthen your brand presence with these business best practices.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rangeme.com\/blog\/how-your-brand-can-have-a-strong-presence-at-international-trade-shows\/#primaryimage","url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-18-at-6.16.34-PM.png?auto=format%2Ccompress&fit=crop","contentUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-18-at-6.16.34-PM.png?auto=format%2Ccompress&fit=crop","width":1178,"height":784,"caption":"How Your Brand Can Have a Presence at International Trade Shows"},{"@type":"WebSite","@id":"https:\/\/www.rangeme.com\/blog\/#website","url":"https:\/\/www.rangeme.com\/blog\/","name":"The RangeMe Blog","description":"A place for suppliers, retail buyers, and service providers to learn about CPG trends, retail best practices, and how to grow your business.","publisher":{"@id":"https:\/\/www.rangeme.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rangeme.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rangeme.com\/blog\/#organization","name":"RangeMe","url":"https:\/\/www.rangeme.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2020-02-20-at-1.19.03-PM.png?auto=format%2Ccompress&fit=crop","contentUrl":"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2020-02-20-at-1.19.03-PM.png?auto=format%2Ccompress&fit=crop","width":748,"height":746,"caption":"RangeMe"},"image":{"@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/rangeme\/","https:\/\/x.com\/Range_Me","https:\/\/www.instagram.com\/_rangeme\/","https:\/\/www.linkedin.com\/company\/rangeme\/"]},{"@type":"Person","@id":"https:\/\/www.rangeme.com\/blog\/#\/schema\/person\/eaa20c5c00c725c9c5154455a0e78621","name":"Lisa Goller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1c63488a33388f228eaa2e122667eb734c331c1379ddf5ab9a1e9e5d9d914057?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1c63488a33388f228eaa2e122667eb734c331c1379ddf5ab9a1e9e5d9d914057?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c63488a33388f228eaa2e122667eb734c331c1379ddf5ab9a1e9e5d9d914057?s=96&d=mm&r=g","caption":"Lisa Goller"},"description":"Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.","sameAs":["https:\/\/www.linkedin.com\/in\/lisagoller","https:\/\/x.com\/https:\/\/twitter.com\/strategicwords"],"url":"https:\/\/www.rangeme.com\/blog\/author\/lisag\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/11217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/comments?post=11217"}],"version-history":[{"count":0,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/11217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media\/11218"}],"wp:attachment":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media?parent=11217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/categories?post=11217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/tags?post=11217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}