{"id":11147,"date":"2022-07-12T06:00:00","date_gmt":"2022-07-12T14:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=11147"},"modified":"2022-07-11T10:36:03","modified_gmt":"2022-07-11T18:36:03","slug":"why-cool-canada-looks-smokin-hot-right-now-a-market-overview","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/why-cool-canada-looks-smokin-hot-right-now-a-market-overview\/","title":{"rendered":"Why Cool Canada Looks Smokin\u2019 Hot Right Now: A Market Overview"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Could a path to U.S. retail growth lead right next door? For certain in-demand products, yes, expansion to Canada can drive sales \u2013 even in today\u2019s volatile market.<br><br>Canadians love products \u2018Made in the USA,\u2019\u2014Canada is the top U.S. export market, accounting for 17.9% ($310 billion U.S.) of all U.S. goods exports in 2020.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_1');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_1');\" ><sup id=\"footnote_plugin_tooltip_11147_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_1\" class=\"footnote_tooltip\"> Canada &#8211; Country Commercial Guide. International Trade Administration, U.S. Department of Commerce. August 20, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Canadians spend more than 60% of their disposable income on U.S. goods and services.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_2');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_2');\" ><sup id=\"footnote_plugin_tooltip_11147_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_2\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>Beyond hockey, maple syrup, and the superfluous \u2018u\u2019 in words like colour, what do U.S. consumer packaged goods (CPG) suppliers and retailers need to know about selling to Canadians? Let\u2019s examine Canada\u2019s demographics and retail trends to see why more U.S. companies are looking north to fuel growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Market overview<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why cool Canada looks smokin\u2019 hot right now<\/strong><\/h4>\n\n\n\n<p>Ongoing <a href=\"https:\/\/www.rangeme.com\/blog\/how-the-supply-chain-disruption-is-sparking-holiday-risk-resilience\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain disruption<\/a> has led more retailers and CPG suppliers to strengthen their regional trade networks to reduce logistics delays and costs. As rising inflation erodes profits, companies seek new ways to grow their top line \u2013 and Canada is a wealthy G7 nation poised to spend. That\u2019s because during the pandemic, Canadian households saved $251 billion U.S. in addition to their typical savings amounts \u2013 and they could spend $31 billion U.S. of it by the end of 2024.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_3');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_3');\" ><sup id=\"footnote_plugin_tooltip_11147_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_3\" class=\"footnote_tooltip\"> Lundy, Matt and Mark Rendell. Canadians are sitting on $300-billion in excess savings. What happens next is anyone\u2019s guess. The Globe and Mail. May 13, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Market size<\/strong><\/h4>\n\n\n\n<p>Canada\u2019s population of 38 million is approximately one-tenth of the U.S. population.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_4');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_4');\" ><sup id=\"footnote_plugin_tooltip_11147_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_4\" class=\"footnote_tooltip\"> World Population Review. Median Income by Country 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Despite Canada\u2019s vast geographic expanse (it\u2019s the second largest country by landmass), an astonishing 90% of Canadians live within 100 miles of the U.S. border.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_5');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_5');\" ><sup id=\"footnote_plugin_tooltip_11147_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_5\" class=\"footnote_tooltip\"> Beauchamp, Zack. Canada is a huge country. Most of it is unfit for human habitation. Vox. May 5, 2016. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"424\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-10.47.59-AM.png?auto=format%2Ccompress\" alt=\"Canada Population statistics\" class=\"wp-image-11149\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-10.47.59-AM.png?w=1008 1008w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-10.47.59-AM.png?w=300 300w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Urban hotspots<\/strong><\/h4>\n\n\n\n<p>Almost one-third of all Canadians live in or near the cosmopolitan cities of Toronto, Montreal, and Vancouver.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_6');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_6');\" ><sup id=\"footnote_plugin_tooltip_11147_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_6\" class=\"footnote_tooltip\"> Canada vs. United States. Index Mundi. 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> These cities outperformed their respective provinces\u2019 year-over-year retail sales and they lie relatively close to the U.S. border, offering U.S. companies potential opportunities to boost sales and minimize shipping costs.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_7');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_7');\" ><sup id=\"footnote_plugin_tooltip_11147_1_7\" class=\"footnote_plugin_tooltip_text\">7<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_7\" class=\"footnote_tooltip\"> Retail sales, by province, territory and census metropolitan area \u2013 Seasonally adjusted. Statistics Canada. April 22, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_7').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_7', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Montreal is located in Canada\u2019s French province of Quebec.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Age<\/strong><\/h4>\n\n\n\n<p>Compared to the U.S., Canada has a slightly older population, with more consumers aged 25 and up. Canadian shoppers may align with the business strategies of retailers and suppliers that target Millennials, Gen X, and Boomers.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_8');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_8');\" ><sup id=\"footnote_plugin_tooltip_11147_1_8\" class=\"footnote_plugin_tooltip_text\">8<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_8\" class=\"footnote_tooltip\"> Canada vs. United States. Index Mundi. 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_8').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_8', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"328\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-10.50.29-AM.png?auto=format%2Ccompress\" alt=\"Age structure statistic\" class=\"wp-image-11150\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-10.50.29-AM.png?w=1000 1000w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-10.50.29-AM.png?w=300 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Income<\/strong><\/h4>\n\n\n\n<p>Canadian consumers\u2019 high disposable income creates sales opportunities for consumer goods businesses.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_9');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_9');\" ><sup id=\"footnote_plugin_tooltip_11147_1_9\" class=\"footnote_plugin_tooltip_text\">9<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_9\" class=\"footnote_tooltip\"> Canada &#8211; Country Commercial Guide. International Trade Administration, U.S. Department of Commerce. August 20, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_9').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_9', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> In 2020, the average income per Canadian aged 16 and up was $51,300 CAD ($39,900 U.S.), up 4% from $49,200 CAD ($38,200 U.S.) in 2019.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_10');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_10');\" ><sup id=\"footnote_plugin_tooltip_11147_1_10\" class=\"footnote_plugin_tooltip_text\">10<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_10\" class=\"footnote_tooltip\"> Statistics Canada. <a href=\"https:\/\/www150.statcan.gc.ca\/t1\/tbl1\/en\/tv.action?pid=1110023901\">Table 11-10-0239-01\u00a0 Income of individuals by age group, sex and income source, Canada, provinces and selected census metropolitan areas<\/a> <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_10').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_10', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><strong> <\/strong>Among Canadians of all ages, the median income in March 2021 was $18,652, slightly below the U.S. median of $19,306.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_11');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_11');\" ><sup id=\"footnote_plugin_tooltip_11147_1_11\" class=\"footnote_plugin_tooltip_text\">11<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_11\" class=\"footnote_tooltip\"> World Population Review. Median Income by Country 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_11').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_11', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Companies need to be mindful that today\u2019s rising prices impact 81% of lower-income earners, 50% of middle-income earners, and 35% of high-income earners.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_12');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_12');\" ><sup id=\"footnote_plugin_tooltip_11147_1_12\" class=\"footnote_plugin_tooltip_text\">12<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_12\" class=\"footnote_tooltip\"> Inflation has Canadians rethinking what they purchase, including food. Grocery Business. May 6, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_12').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_12', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Race<\/strong><\/h4>\n\n\n\n<p>As a country that welcomes and celebrates a diverse mosaic of ethnicities, Canada has nearly 7.7 million people of color, accounting for 22% of the total population. This proportion could climb as high as 36% by 2036. Among Canadians of color, Southeast Asians, Chinese, and Blacks represent the largest groups, and 27% of Canadians aged 15 to 34 self-identified as a member of a diverse racial or ethnic group in 2016, impacting diversity in marketing.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_13');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_13');\" ><sup id=\"footnote_plugin_tooltip_11147_1_13\" class=\"footnote_plugin_tooltip_text\">13<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_13\" class=\"footnote_tooltip\"> People of Colour in Canada (Quick Take). Catalyst. Dec 15, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_13').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_13', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"408\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-11.01.19-AM.png?auto=format%2Ccompress\" alt=\"Racial\/Ethnic Groups of people of color in Canada\" class=\"wp-image-11152\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-11.01.19-AM.png?w=724 724w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-11.01.19-AM.png?w=300 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Con<\/strong>sumer behavior in Canada<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Top retailers<\/strong><\/h4>\n\n\n\n<p>Many players are familiar, as <a href=\"https:\/\/www.rangeme.com\/amazon\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a>, <a href=\"https:\/\/www.rangeme.com\/walmartcanada\" target=\"_blank\" rel=\"noreferrer noopener\">Walmart<\/a>, and <a href=\"https:\/\/www.rangeme.com\/bestbuy\" target=\"_blank\" rel=\"noreferrer noopener\">Best Buy<\/a> are the most popular retailers in Canada.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_14');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_14');\" ><sup id=\"footnote_plugin_tooltip_11147_1_14\" class=\"footnote_plugin_tooltip_text\">14<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_14\" class=\"footnote_tooltip\"> Toneguzzi, Mario. Canadians Returning to Shopping Centres and Brick-and-Mortar Retail in a Big Way: JLL Study. Retail Insider. November 25, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_14').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_14', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> <a href=\"https:\/\/www.rangeme.com\/7-eleven\" target=\"_blank\" rel=\"noreferrer noopener\">7-Eleven<\/a> and <a href=\"https:\/\/www.rangeme.com\/sephora\" target=\"_blank\" rel=\"noreferrer noopener\">Sephora<\/a> also earn impressive traffic in Canada. The top five grocers in Canada in 2020 in descending order of market share were: <a href=\"https:\/\/www.rangeme.com\/loblaws\" target=\"_blank\" rel=\"noreferrer noopener\">Loblaws<\/a>\/Shoppers Drug Mart (27%), Sobeys\/Safeway (22%), <a href=\"https:\/\/www.rangeme.com\/metro\" target=\"_blank\" rel=\"noreferrer noopener\">Metro<\/a>\/Jean Coutu (11%), Costco (9%), and Walmart (8%).<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_15');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_15');\" ><sup id=\"footnote_plugin_tooltip_11147_1_15\" class=\"footnote_plugin_tooltip_text\">15<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_15\" class=\"footnote_tooltip\"> Leading grocery retailers in Canada in 2020, by market share. Statista. March 7, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_15').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_15', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> These grocery leaders also sell extensive assortments of pharmacy, health, and beauty products. Yet loyalty has shifted: since the start of the pandemic,\u00a0<a href=\"https:\/\/retail-insider.com\/retail-insider\/2021\/05\/sylvain-charlebois-are-self-checkouts-winning-the-machine-vs-human-battle\/\" target=\"_blank\" rel=\"noreferrer noopener\">25% of Canadians have changed where they typically shop for groceries<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Bigger baskets<\/strong><\/h4>\n\n\n\n<p>In another lasting pandemic habit, half of Canadian consumers still make less frequent but bigger basket shops.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_16');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_16');\" ><sup id=\"footnote_plugin_tooltip_11147_1_16\" class=\"footnote_plugin_tooltip_text\">16<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_16\" class=\"footnote_tooltip\"> Understanding the Canadian consumer of the moment: Canadian Consumer Insights 2021, Pulse 2. PwC. June 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_16').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_16', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> As such, CPG suppliers may want to focus on pitching their products to Canada\u2019s leading retailers, which act as convenient one-stop shops.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.rangeme.com\/blog\/e-commerce-explosion-revamps-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>E-commerce<\/strong><\/a><strong> boom time<\/strong><\/h4>\n\n\n\n<p>Retail e-commerce is now the primary growth driver of retail in Canada.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_17');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_17');\" ><sup id=\"footnote_plugin_tooltip_11147_1_17\" class=\"footnote_plugin_tooltip_text\">17<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_17\" class=\"footnote_tooltip\"> Briggs, Paul. Ecommerce in Canada has nearly doubled since 2019. eMarketer, Insider Intelligence. July 22, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_17').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_17', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> In 2020, Canada\u2019s retail e-commerce economy grew 75%, second only to Argentina, and more than double the U.S. and global growth rates of 32.4% and 25.7%, respectively.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_18');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_18');\" ><sup id=\"footnote_plugin_tooltip_11147_1_18\" class=\"footnote_plugin_tooltip_text\">18<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_18\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_18').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_18', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p><em>E-commerce represents a significant opportunity for<\/em><\/p><p><em>U.S. exporters who want to enter the Canadian market<\/em><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_19');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_19');\" ><sup id=\"footnote_plugin_tooltip_11147_1_19\" class=\"footnote_plugin_tooltip_text\">19<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_19\" class=\"footnote_tooltip\"> Canada &#8211; Country Commercial Guide. International Trade Administration, U.S. Department of Commerce. August 20, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_19').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_19', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p><\/blockquote>\n\n\n\n<p>Last year, 27 million Canadians used e-commerce.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_20');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_20');\" ><sup id=\"footnote_plugin_tooltip_11147_1_20\" class=\"footnote_plugin_tooltip_text\">20<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_20\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_20').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_20', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> E-commerce accounted for 13.4% of Canada\u2019s total retail sales and will reach 17.2% by 2025 (vs. 23.6% in 2025 for the U.S).<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_21');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_21');\" ><sup id=\"footnote_plugin_tooltip_11147_1_21\" class=\"footnote_plugin_tooltip_text\">21<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_21\" class=\"footnote_tooltip\"> Briggs, Paul. Ecommerce in Canada has nearly doubled since 2019. eMarketer, Insider Intelligence. July 22, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_21').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_21', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><sup>,<\/sup><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_22');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_22');\" ><sup id=\"footnote_plugin_tooltip_11147_1_22\" class=\"footnote_plugin_tooltip_text\">22<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_22\" class=\"footnote_tooltip\"> Canada &#8211; Country Commercial Guide. International Trade Administration, U.S. Department of Commerce. August 20, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_22').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_22', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><sup> <\/sup>To connect with online shoppers in Canada as e-grocery competition intensifies, more U.S. brands now use<strong> <\/strong><a href=\"https:\/\/www.rangeme.com\/blog\/always-on-shopping-fuels-brand-advertising-as-a-24-7-sales-force\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital advertising as a 24\/7 sales force<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Hungry for e-grocery<\/strong><\/h4>\n\n\n\n<p>The majority (72%)\u00a0of Canadian adults like being able to order groceries online and more<strong> <\/strong>than 20%<strong> <\/strong>said they will do more grocery delivery after the pandemic than before.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_23');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_23');\" ><sup id=\"footnote_plugin_tooltip_11147_1_23\" class=\"footnote_plugin_tooltip_text\">23<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_23\" class=\"footnote_tooltip\"> Briggs, Paul. Online grocery delivery is exploding in Canada. eMarketer, Insider Intelligence. February 17, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_23').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_23', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Younger and whitecollar workers fuelled growth during the pandemic, as 27% of remote workers and students ordered groceries online (vs. 19% of adults overall).<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_24');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_24');\" ><sup id=\"footnote_plugin_tooltip_11147_1_24\" class=\"footnote_plugin_tooltip_text\">24<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_24\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_24').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_24', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> To support Canadians\u2019 growing appetite for online grocery, retailers like Costco, Loblaws, Metro, and Walmart partner with Instacart, whose same-day delivery service is now available to 90% of Canadian households.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_25');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_25');\" ><sup id=\"footnote_plugin_tooltip_11147_1_25\" class=\"footnote_plugin_tooltip_text\">25<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_25\" class=\"footnote_tooltip\"> Toneguzzi, Mario. Instacart Expands Same-Day Delivery Across Canada with Major Retail Brands: Interview. Retail Insider. May 8, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_25').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_25', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Grocery bestsellers<\/strong><\/h4>\n\n\n\n<p>Canada is the top destination for U.S. exports of high-value agricultural products, including foods sold in supermarkets, ranging from produce to alcoholic beverages. These exports support more than\u00a0 130,000 U.S. jobs, and many small and medium-sized suppliers.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_26');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_26');\" ><sup id=\"footnote_plugin_tooltip_11147_1_26\" class=\"footnote_plugin_tooltip_text\">26<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_26\" class=\"footnote_tooltip\"> Canada &#8211; Country Commercial Guide. International Trade Administration, U.S. Department of Commerce. August 20, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_26').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_26', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1028\" height=\"504\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-10.59.11-AM.png?auto=format%2Ccompress&amp;fit=crop\" alt=\"Top U.S Food and Beverage Exports to Canada\" class=\"wp-image-11151\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-10.59.11-AM.png?w=1028 1028w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-10.59.11-AM.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-10.59.11-AM.png?w=1024 1024w\" sizes=\"auto, (max-width: 1028px) 100vw, 1028px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.rangeme.com\/blog\/value-shopping-still-soars-in-strong-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Value shopping<\/strong><\/a>&nbsp;<\/h4>\n\n\n\n<p>Pricing increasingly influences Canadian shoppers as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>30%<\/strong> say their top priority for shopping is price<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_27');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_27');\" ><sup id=\"footnote_plugin_tooltip_11147_1_27\" class=\"footnote_plugin_tooltip_text\">27<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_27\" class=\"footnote_tooltip\"> Toneguzzi, Mario. Canadians Returning to Shopping Centres and Brick-and-Mortar Retail in a Big Way: JLL Study. Retail Insider. November 25, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_27').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_27', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><li><strong>42%<\/strong> of Canadians are shopping more with discount retailers<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_28');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_28');\" ><sup id=\"footnote_plugin_tooltip_11147_1_28\" class=\"footnote_plugin_tooltip_text\">28<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_28\" class=\"footnote_tooltip\"> Understanding the Canadian consumer of the moment: Canadian Consumer Insights 2021, Pulse 2. PwC. June 2021.<strong>\u00a0<\/strong><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_28').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_28', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><li><strong>55%<\/strong> of Gen Z shoppers are shopping more with discount retailers (vs. 25% of Boomers)<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_29');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_29');\" ><sup id=\"footnote_plugin_tooltip_11147_1_29\" class=\"footnote_plugin_tooltip_text\">29<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_29\" class=\"footnote_tooltip\"> \u00a0Ibid.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_29').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_29', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><li><strong>70%<\/strong> of Canadian grocery shoppers bought <a href=\"https:\/\/www.rangeme.com\/blog\/private-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">private label<\/a> products for affordability<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_30');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_30');\" ><sup id=\"footnote_plugin_tooltip_11147_1_30\" class=\"footnote_plugin_tooltip_text\">30<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_30\" class=\"footnote_tooltip\"> Reasons for buying private label products among grocery shoppers in Canada as of February 2022. Statista. April 28, 2022. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_30').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_30', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><li><strong>80%<\/strong> say price will be the most important purchase criteria for them three years from now.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_31');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_31');\" ><sup id=\"footnote_plugin_tooltip_11147_1_31\" class=\"footnote_plugin_tooltip_text\">31<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_31\" class=\"footnote_tooltip\"> Chaudhry, Lokesh, Ryan Beck, Rodger So, Glenn Parkinson, Carlos Leal, Sulagna Gupta, Patrick Caraan and Niki Non. The CEO imperative: accelerate now, emerge ahead of changing Canadian consumers. EY. May 5, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_31').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_31', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><\/ul>\n\n\n\n<p>By July 2020, private label\u2019s market share in Canada grew to 18.2% (vs. 17.2% in 2019), slightly below the U.S. share of 19.5%.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_32');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_32');\" ><sup id=\"footnote_plugin_tooltip_11147_1_32\" class=\"footnote_plugin_tooltip_text\">32<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_32\" class=\"footnote_tooltip\"> Kucharsky, Danny. Private label ramps up. Canadian Grocer. November 20, 2020. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_32').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_32', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><sup>,<\/sup><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_33');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_33');\" ><sup id=\"footnote_plugin_tooltip_11147_1_33\" class=\"footnote_plugin_tooltip_text\">33<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_33\" class=\"footnote_tooltip\"> Redman, Russell. PLMA: Private brands uphold market share despite pandemic. Supermarket News. April 14, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_33').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_33', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> As inflation surges, private labels, discount retailers, promotional deals, and value bundles are poised for higher demand to help Canadians stretch each dollar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Diversity<\/strong><\/h4>\n\n\n\n<p>Canada\u2019s wide ethnic diversity and Canadians\u2019 high disposable income create new sales opportunities for consumer goods businesses.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_34');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_34');\" ><sup id=\"footnote_plugin_tooltip_11147_1_34\" class=\"footnote_plugin_tooltip_text\">34<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_34\" class=\"footnote_tooltip\"> Canada &#8211; Country Commercial Guide. International Trade Administration, U.S. Department of Commerce. August 20, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_34').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_34', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Notably, Canada\u2019s most populous cities are home to diverse consumers, with more than half of Vancouver and Toronto residents identifying as visible minorities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"362\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-11.04.38-AM.png?auto=format%2Ccompress&amp;fit=crop\" alt=\"Visible Minorities as a percentage of Canada's Population\" class=\"wp-image-11154\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-11.04.38-AM.png?w=1030 1030w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-11.04.38-AM.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-11.04.38-AM.png?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-11.04.38-AM.png?w=800 800w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/figure>\n\n\n\n<p>Canadian retail assortments could benefit from more variety from <a href=\"https:\/\/www.rangeme.com\/blog\/supplier-diversity-fuels-prosperity\/\" target=\"_blank\" rel=\"noreferrer noopener\">diverse suppliers<\/a>, especially in categories like grocery and beauty. To resonate with diverse Canadians, companies can create content that accurately reflects different cultural backgrounds to celebrate diversity and build meaningful connections with these consumers.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_35');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_35');\" ><sup id=\"footnote_plugin_tooltip_11147_1_35\" class=\"footnote_plugin_tooltip_text\">35<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_35\" class=\"footnote_tooltip\"> Bhaskaran, Aarti. Marketing across Canada&#8217;s multicultural landscape? Read new research from MediaCom Canada. Think with Google. December 2017. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_35').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_35', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.rangeme.com\/blog\/purposeledbrands\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Purpose-led brands<\/strong><\/a><\/h4>\n\n\n\n<p>Purpose influences sales and loyalty, as 69% of Canadians believe brands must positively change the world, such as protecting health, sustainability, and social good.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_36');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_36');\" ><sup id=\"footnote_plugin_tooltip_11147_1_36\" class=\"footnote_plugin_tooltip_text\">36<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_36\" class=\"footnote_tooltip\"> Chaudhry, Lokesh, Ryan Beck, Rodger So, Glenn Parkinson, Carlos Leal, Sulagna Gupta, Patrick Caraan and Niki Non. The CEO imperative: accelerate now, emerge ahead of changing Canadian consumers. EY. May 5, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_36').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_36', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>52%<\/strong> of Canadian consumers want to make healthier choices in their product purchases in the longer term<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_37');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_37');\" ><sup id=\"footnote_plugin_tooltip_11147_1_37\" class=\"footnote_plugin_tooltip_text\">37<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_37\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_37').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_37', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><li><strong>59%<\/strong> will prioritize the environment and climate change in how they live and the products they buy<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_38');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_38');\" ><sup id=\"footnote_plugin_tooltip_11147_1_38\" class=\"footnote_plugin_tooltip_text\">38<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_38\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_38').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_38', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><li><strong>67%<\/strong> will be more likely to buy from companies that ensure what they do has a positive impact on society<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_39');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_39');\" ><sup id=\"footnote_plugin_tooltip_11147_1_39\" class=\"footnote_plugin_tooltip_text\">39<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_39\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_39').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_39', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li><\/ul>\n\n\n\n<p>To stand out and engage<strong> <\/strong><a href=\"https:\/\/www.rangeme.com\/blog\/were-living-in-the-age-of-conscious-consumerism\/\" target=\"_blank\" rel=\"noreferrer noopener\">conscious consumers<\/a><strong> <\/strong>in Canada, businesses can emphasize their environmental, social, and governance (<a href=\"https:\/\/www.rangeme.com\/blog\/understanding-esg-and-how-to-build-on-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">ESG<\/a>) initiatives, including metrics and success stories.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Keep it quick, seamless, and affordable<\/strong><\/h4>\n\n\n\n<p>Now that more retailers embrace in-store <a href=\"https:\/\/www.rangeme.com\/blog\/tech-within-grocery-is-satisfying-our-appetite-for-convenience\/\" target=\"_blank\" rel=\"noreferrer noopener\">grocery tech<\/a> for a swift, convenient customer experience, 53% of Canadians intend to regularly use self-checkouts over the next six months. In addition,\u00a060% of Gen\u00a0Zs\u00a0and Millennials plan to use them more often.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_40');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_40');\" ><sup id=\"footnote_plugin_tooltip_11147_1_40\" class=\"footnote_plugin_tooltip_text\">40<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_40\" class=\"footnote_tooltip\"> Charlebois, Sylvain. Sylvain Charlebois: Are Self-Checkouts Winning the Machine vs. Human Battle? Retail Insider. May 25, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_40').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_40', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Shoppers aged 45 to 54 prefer to avoid hassles and crowds.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_41');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_41');\" ><sup id=\"footnote_plugin_tooltip_11147_1_41\" class=\"footnote_plugin_tooltip_text\">41<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_41\" class=\"footnote_tooltip\"> Toneguzzi, Mario. Canadians Returning to Shopping Centres and Brick-and-Mortar Retail in a Big Way: JLL Study. Retail Insider. November 25, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_41').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_41', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cConvenience, speed of service and price<\/em><\/p><p><em>are now provoking change in retail.\u201d<\/em><\/p><cite>~ George Minakakis, CEO, Inception Retail Group<\/cite><\/blockquote>\n\n\n\n<p>However, only 26% of Canadian respondents said they had become more optimistic about the economy over the previous six months (vs. 36% globally).<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_42');\" onkeypress=\"footnote_moveToReference_11147_1('footnote_plugin_reference_11147_1_42');\" ><sup id=\"footnote_plugin_tooltip_11147_1_42\" class=\"footnote_plugin_tooltip_text\">42<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_11147_1_42\" class=\"footnote_tooltip\"> Understanding the Canadian consumer of the moment: Canadian Consumer Insights 2021, Pulse 2. PwC. June 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_11147_1_42').tooltip({ tip: '#footnote_plugin_tooltip_text_11147_1_42', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> To engage Canadians, businesses can focus on competitive pricing, distinct marketing, and product innovation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co<\/strong>mparing and contrasting Canada and the U.S.<\/h2>\n\n\n\n<p>While many Canadian and American market trends overlap, U.S. companies should pay attention to differences that impact retail and CPG marketing in Canada, including product assortment, pricing, and promotional strategies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"748\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-11.09.32-AM.png?auto=format%2Ccompress\" alt=\"U.S vs. Canadian Retail markets\" class=\"wp-image-11155\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-11.09.32-AM.png?w=1004 1004w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-11-at-11.09.32-AM.png?w=300 300w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Consider serving Canadians<\/strong><\/h4>\n\n\n\n<p>Overall, Canada may be the right fit for U.S. retailers and CPG suppliers to improve their top line, given many similar cross-border consumer and competitive trends. If your business aligns with Canadians\u2019 growing demand for e-commerce, value, diversity, and purpose, consider satisfying the needs of your friendly, affluent, hockey-loving neighbors to the north.<\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_11147_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_11147_1();\">[<a id=\"footnote_reference_container_collapse_button_11147_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_11147_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11147_1_1\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_1');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1,<\/a> <a id=\"footnote_plugin_reference_11147_1_9\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_9');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>9,<\/a> <a id=\"footnote_plugin_reference_11147_1_19\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_19');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>19,<\/a> <a id=\"footnote_plugin_reference_11147_1_22\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_22');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>22,<\/a> <a id=\"footnote_plugin_reference_11147_1_26\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_26');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>26,<\/a> <a id=\"footnote_plugin_reference_11147_1_34\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_34');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>34<\/a><\/th> <td class=\"footnote_plugin_text\"> Canada &#8211; Country Commercial Guide. International Trade Administration, U.S. Department of Commerce. August 20, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11147_1_2\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_2');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2,<\/a> <a id=\"footnote_plugin_reference_11147_1_18\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_18');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>18,<\/a> <a id=\"footnote_plugin_reference_11147_1_20\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_20');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>20,<\/a> <a id=\"footnote_plugin_reference_11147_1_24\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_24');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>24,<\/a> <a id=\"footnote_plugin_reference_11147_1_37\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_37');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>37,<\/a> <a id=\"footnote_plugin_reference_11147_1_38\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_38');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>38,<\/a> <a id=\"footnote_plugin_reference_11147_1_39\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_39');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>39<\/a><\/th> <td class=\"footnote_plugin_text\"> Ibid. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_3');\"><a id=\"footnote_plugin_reference_11147_1_3\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3<\/a><\/th> <td class=\"footnote_plugin_text\"> Lundy, Matt and Mark Rendell. Canadians are sitting on $300-billion in excess savings. What happens next is anyone\u2019s guess. The Globe and Mail. May 13, 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11147_1_4\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_4');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4,<\/a> <a id=\"footnote_plugin_reference_11147_1_11\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_11');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>11<\/a><\/th> <td class=\"footnote_plugin_text\"> World Population Review. Median Income by Country 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_5');\"><a id=\"footnote_plugin_reference_11147_1_5\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5<\/a><\/th> <td class=\"footnote_plugin_text\"> Beauchamp, Zack. Canada is a huge country. Most of it is unfit for human habitation. Vox. May 5, 2016. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11147_1_6\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_6');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6,<\/a> <a id=\"footnote_plugin_reference_11147_1_8\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_8');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>8<\/a><\/th> <td class=\"footnote_plugin_text\"> Canada vs. United States. Index Mundi. 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_7');\"><a id=\"footnote_plugin_reference_11147_1_7\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>7<\/a><\/th> <td class=\"footnote_plugin_text\"> Retail sales, by province, territory and census metropolitan area \u2013 Seasonally adjusted. Statistics Canada. April 22, 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_10');\"><a id=\"footnote_plugin_reference_11147_1_10\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>10<\/a><\/th> <td class=\"footnote_plugin_text\"> Statistics Canada. <a href=\"https:\/\/www150.statcan.gc.ca\/t1\/tbl1\/en\/tv.action?pid=1110023901\">Table 11-10-0239-01\u00a0 Income of individuals by age group, sex and income source, Canada, provinces and selected census metropolitan areas<\/a> <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_12');\"><a id=\"footnote_plugin_reference_11147_1_12\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>12<\/a><\/th> <td class=\"footnote_plugin_text\"> Inflation has Canadians rethinking what they purchase, including food. Grocery Business. May 6, 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_13');\"><a id=\"footnote_plugin_reference_11147_1_13\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>13<\/a><\/th> <td class=\"footnote_plugin_text\"> People of Colour in Canada (Quick Take). Catalyst. Dec 15, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11147_1_14\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_14');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>14,<\/a> <a id=\"footnote_plugin_reference_11147_1_27\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_27');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>27,<\/a> <a id=\"footnote_plugin_reference_11147_1_41\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_41');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>41<\/a><\/th> <td class=\"footnote_plugin_text\"> Toneguzzi, Mario. Canadians Returning to Shopping Centres and Brick-and-Mortar Retail in a Big Way: JLL Study. Retail Insider. November 25, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_15');\"><a id=\"footnote_plugin_reference_11147_1_15\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>15<\/a><\/th> <td class=\"footnote_plugin_text\"> Leading grocery retailers in Canada in 2020, by market share. Statista. March 7, 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11147_1_16\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_16');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>16,<\/a> <a id=\"footnote_plugin_reference_11147_1_42\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_42');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>42<\/a><\/th> <td class=\"footnote_plugin_text\"> Understanding the Canadian consumer of the moment: Canadian Consumer Insights 2021, Pulse 2. PwC. June 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11147_1_17\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_17');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>17,<\/a> <a id=\"footnote_plugin_reference_11147_1_21\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_21');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>21<\/a><\/th> <td class=\"footnote_plugin_text\"> Briggs, Paul. Ecommerce in Canada has nearly doubled since 2019. eMarketer, Insider Intelligence. July 22, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_23');\"><a id=\"footnote_plugin_reference_11147_1_23\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>23<\/a><\/th> <td class=\"footnote_plugin_text\"> Briggs, Paul. Online grocery delivery is exploding in Canada. eMarketer, Insider Intelligence. February 17, 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_25');\"><a id=\"footnote_plugin_reference_11147_1_25\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>25<\/a><\/th> <td class=\"footnote_plugin_text\"> Toneguzzi, Mario. Instacart Expands Same-Day Delivery Across Canada with Major Retail Brands: Interview. Retail Insider. May 8, 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_28');\"><a id=\"footnote_plugin_reference_11147_1_28\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>28<\/a><\/th> <td class=\"footnote_plugin_text\"> Understanding the Canadian consumer of the moment: Canadian Consumer Insights 2021, Pulse 2. PwC. June 2021.<strong>\u00a0<\/strong><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_29');\"><a id=\"footnote_plugin_reference_11147_1_29\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>29<\/a><\/th> <td class=\"footnote_plugin_text\"> \u00a0Ibid.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_30');\"><a id=\"footnote_plugin_reference_11147_1_30\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>30<\/a><\/th> <td class=\"footnote_plugin_text\"> Reasons for buying private label products among grocery shoppers in Canada as of February 2022. Statista. April 28, 2022. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_11147_1_31\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_31');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>31,<\/a> <a id=\"footnote_plugin_reference_11147_1_36\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_36');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>36<\/a><\/th> <td class=\"footnote_plugin_text\"> Chaudhry, Lokesh, Ryan Beck, Rodger So, Glenn Parkinson, Carlos Leal, Sulagna Gupta, Patrick Caraan and Niki Non. The CEO imperative: accelerate now, emerge ahead of changing Canadian consumers. EY. May 5, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_32');\"><a id=\"footnote_plugin_reference_11147_1_32\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>32<\/a><\/th> <td class=\"footnote_plugin_text\"> Kucharsky, Danny. Private label ramps up. Canadian Grocer. November 20, 2020. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_33');\"><a id=\"footnote_plugin_reference_11147_1_33\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>33<\/a><\/th> <td class=\"footnote_plugin_text\"> Redman, Russell. PLMA: Private brands uphold market share despite pandemic. Supermarket News. April 14, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_35');\"><a id=\"footnote_plugin_reference_11147_1_35\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>35<\/a><\/th> <td class=\"footnote_plugin_text\"> Bhaskaran, Aarti. Marketing across Canada&#8217;s multicultural landscape? Read new research from MediaCom Canada. Think with Google. December 2017. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_11147_1('footnote_plugin_tooltip_11147_1_40');\"><a id=\"footnote_plugin_reference_11147_1_40\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>40<\/a><\/th> <td class=\"footnote_plugin_text\"> Charlebois, Sylvain. Sylvain Charlebois: Are Self-Checkouts Winning the Machine vs. Human Battle? Retail Insider. 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