During our discussions, these brands \u2013 which sell a variety of products ranging from candy and condiments to flatbreads and sweet potato pies \u2013 shared best practices that lead them to success on RangeMe. And while each brand leverages RangeMe in its own unique way, the overall takeaway was clear: If you want to get the most out of the platform, you need to be an active user. You can\u2019t just create a profile and sit back expecting things to happen; you have to view RangeMe as another tool in your arsenal for engaging with retailers, large and small. It\u2019s all about buyer engagement.<\/p>\n\n\n\n
Here is a roundup of the best practices shared by these successful product innovators from our conversations on the show floor.<\/p>\n\n\n\n
Go Premium and get verified!<\/strong><\/h2>\n\n\n\nRangeMe Premium<\/a> is an annual subscription plan that unlocks enhanced features for suppliers. One feature includes the ability to create a digital storefront that enables wholesale purchases from buyers directly on RangeMe. Premium brands are also given exclusive opportunities to submit their products directly to retailers and can receive category review alerts that reflect when buyers are searching for products within their categories. It also gives Premium suppliers access to insider insights of buyer behavior on RangeMe, as well as their activity on your profile.<\/p>\n\n\n\nAdditionally, suppliers with a Premium subscription have the opportunity to get RangeMe Verified\u2122, which lets retailers know you are ready and capable of doing business with them. \u201cYou want to be verified, because buyers look for that checkmark when they are searching,\u201d says Joye B. Moore, CEO of Joyebells Sweet Potato Pies<\/a>, a verified Premium RangeMe supplier who landed on the shelves at Food Lion and Sam\u2019s Club from initial contacts that began on RangeMe.<\/p>\n\n\n\n![\"\"](\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-3.19.04-PM.png?auto=format%2Ccompress&w=1024&h=1024&fit=crop\")
Joye B. Moore, CEO of Joyebells Sweet Potato Pies<\/a><\/figcaption><\/figure>\n\n\n\nKeep your profile pages fresh<\/strong><\/h2>\n\n\n\nAs with any digital medium, it\u2019s important to keep the content up to date and refresh it on a regular basis. What may grab someone\u2019s attention today may be less relevant tomorrow. \u201cIt’s very important to refresh your product and marketing images every so often,\u201d says Billal Sidiq, CEO of Bolani<\/a>, another RangeMe Premium supplier who has landed retail deals and received direct purchases on RangeMe. \u201cSometimes a new image can make all of the difference in a key buyer being attracted to your product.\u201d<\/p>\n\n\n\nAccording to Moore, the cover image on your RangeMe profile should be viewed as your brand ambassador and must include a super-high-quality image of your product. And if you have certifications, she highly recommends that you include them in the banner image (Moore uses the Canva<\/a> app to create hers).<\/p>\n\n\n\nIt’s also important to have all of the information on your profile fully completed. \u201cMake sure that all of your information is posted, including your specs,\u201d says Moore. \u201cKeep it simple, direct and to the point about what you do and what your product is. Fill out everything, don’t leave anything undone. Keep your pictures up to date and include video links if you have them.\u201d<\/p>\n\n\n\n![\"\"](\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-3.20.58-PM.png?auto=format%2Ccompress&w=1024&h=1024&fit=crop\")
Billal Sidiq, CEO of Bolani<\/a>,<\/figcaption><\/figure>\n\n\n\nSuppliers with a Premium subscription can use the buyer activity metrics<\/a> to test out different images and see which ones drive more views, which will give them a better sense of which types of images work, and which don\u2019t.<\/p>\n\n\n\nCheck in regularly<\/strong><\/h2>\n\n\n\nEvery brand I spoke with at the show who are seeing success on RangeMe logs on at least several times per week. This helps them keep tabs on buyer activity, get a sense of which of their products are garnering the most interest, and quickly respond to any inquiries that may come in.<\/p>\n\n\n\n
\u201cEvery morning I check my profile so I don\u2019t miss any opportunities,\u201d says Bolani\u2019s Sidiq. \u201cIf a buyer asks for a sample and you are two weeks late getting it to them, they may no longer be interested.\u201d<\/p>\n\n\n\n
Be VERY responsive to buyer inquiries<\/strong><\/h2>\n\n\n\nWe all know how busy buyers can be, so when they are giving you attention on RangeMe, either via a direct message or a sample request, it\u2019s important to respond quickly while their interest level is still high. Answer any questions in detail, and ship samples promptly.<\/p>\n\n\n\n
Create a digital storefront<\/strong><\/h2>\n\n\n\n![\"Create](\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-07-19-at-7.21.51-AM.png?auto=format%2Ccompress\")
<\/figure>\n\n\n\nSeveral of the brands I spoke with have digital storefronts set up and have already received direct purchases from SMB retailers through RangeMe. The consensus among these brands was that their digital storefronts open up many opportunities to reach, attract, and entice independent retailers. Most brands \u2013 emerging brands in particular \u2013 simply don\u2019t have the bandwidth to reach out to independent retailers directly. A RangeMe digital storefront solves this issue.<\/p>\n\n\n\n
Zolli Candy is a great example of this. They\u2019ve had tremendous success with larger retailers through ECRM sessions<\/a>, while at the same time, their digital storefront on RangeMe has received direct purchases from small and medium-sized (SMB) retailers. It\u2019s a great way to extend a supplier\u2019s potential sales reach with minimum effort.<\/p>\n\n\n\nGet involved in sourcing campaigns<\/strong><\/h2>\n\n\n\nThroughout the year, RangeMe teams up with retailers to help recruit suppliers to participate in retailer sourcing campaigns<\/a> around various categories or themes, such as supplier diversity, sustainability, and store brands. If your brand is eligible for one of these sourcing campaigns, take the time to apply. It could be a game-changer!<\/p>\n\n\n\nIt certainly was for Yasameen Sajady, Co-Founder and CEO of Maazah Chutney<\/a>, which she launched with her sister, Sheilla. Last year, Yasameen submitted an application through RangeMe to be considered for the Kroger Go Fresh & Local Supplier Accelerator<\/a> discovery event.<\/p>\n\n\n\n![\"\"](\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-3.23.38-PM.png?auto=format%2Ccompress&w=1024&h=1024&fit=crop\")
Yasameen Sajady, Co-Founder and CEO of Maazah Chutney<\/a><\/figcaption><\/figure>\n\n\n\nKroger reviewed more than 1,000 applications, selecting 15 finalists to participate in a pitch competition, and Maazah became one of the five finalists selected in that year\u2019s cohort. Their products are slated to be on the shelves this year.<\/p>\n\n\n\n
Let\u2019s go!<\/strong><\/h2>\n\n\n\nThere you have it \u2013 some in-the-trenches advice from those suppliers who have been crushing it on RangeMe. Looking to up your game and join their ranks with a RangeMe Premium membership? You can get started by clicking the button below.<\/p>\n\n\n\n
Additionally, suppliers with a Premium subscription have the opportunity to get RangeMe Verified\u2122, which lets retailers know you are ready and capable of doing business with them. \u201cYou want to be verified, because buyers look for that checkmark when they are searching,\u201d says Joye B. Moore, CEO of Joyebells Sweet Potato Pies<\/a>, a verified Premium RangeMe supplier who landed on the shelves at Food Lion and Sam\u2019s Club from initial contacts that began on RangeMe.<\/p>\n\n\n\n As with any digital medium, it\u2019s important to keep the content up to date and refresh it on a regular basis. What may grab someone\u2019s attention today may be less relevant tomorrow. \u201cIt’s very important to refresh your product and marketing images every so often,\u201d says Billal Sidiq, CEO of Bolani<\/a>, another RangeMe Premium supplier who has landed retail deals and received direct purchases on RangeMe. \u201cSometimes a new image can make all of the difference in a key buyer being attracted to your product.\u201d<\/p>\n\n\n\n According to Moore, the cover image on your RangeMe profile should be viewed as your brand ambassador and must include a super-high-quality image of your product. And if you have certifications, she highly recommends that you include them in the banner image (Moore uses the Canva<\/a> app to create hers).<\/p>\n\n\n\n It’s also important to have all of the information on your profile fully completed. \u201cMake sure that all of your information is posted, including your specs,\u201d says Moore. \u201cKeep it simple, direct and to the point about what you do and what your product is. Fill out everything, don’t leave anything undone. Keep your pictures up to date and include video links if you have them.\u201d<\/p>\n\n\n\n Suppliers with a Premium subscription can use the buyer activity metrics<\/a> to test out different images and see which ones drive more views, which will give them a better sense of which types of images work, and which don\u2019t.<\/p>\n\n\n\n Every brand I spoke with at the show who are seeing success on RangeMe logs on at least several times per week. This helps them keep tabs on buyer activity, get a sense of which of their products are garnering the most interest, and quickly respond to any inquiries that may come in.<\/p>\n\n\n\n \u201cEvery morning I check my profile so I don\u2019t miss any opportunities,\u201d says Bolani\u2019s Sidiq. \u201cIf a buyer asks for a sample and you are two weeks late getting it to them, they may no longer be interested.\u201d<\/p>\n\n\n\n We all know how busy buyers can be, so when they are giving you attention on RangeMe, either via a direct message or a sample request, it\u2019s important to respond quickly while their interest level is still high. Answer any questions in detail, and ship samples promptly.<\/p>\n\n\n\n Several of the brands I spoke with have digital storefronts set up and have already received direct purchases from SMB retailers through RangeMe. The consensus among these brands was that their digital storefronts open up many opportunities to reach, attract, and entice independent retailers. Most brands \u2013 emerging brands in particular \u2013 simply don\u2019t have the bandwidth to reach out to independent retailers directly. A RangeMe digital storefront solves this issue.<\/p>\n\n\n\n Zolli Candy is a great example of this. They\u2019ve had tremendous success with larger retailers through ECRM sessions<\/a>, while at the same time, their digital storefront on RangeMe has received direct purchases from small and medium-sized (SMB) retailers. It\u2019s a great way to extend a supplier\u2019s potential sales reach with minimum effort.<\/p>\n\n\n\n Throughout the year, RangeMe teams up with retailers to help recruit suppliers to participate in retailer sourcing campaigns<\/a> around various categories or themes, such as supplier diversity, sustainability, and store brands. If your brand is eligible for one of these sourcing campaigns, take the time to apply. It could be a game-changer!<\/p>\n\n\n\n It certainly was for Yasameen Sajady, Co-Founder and CEO of Maazah Chutney<\/a>, which she launched with her sister, Sheilla. Last year, Yasameen submitted an application through RangeMe to be considered for the Kroger Go Fresh & Local Supplier Accelerator<\/a> discovery event.<\/p>\n\n\n\n Kroger reviewed more than 1,000 applications, selecting 15 finalists to participate in a pitch competition, and Maazah became one of the five finalists selected in that year\u2019s cohort. Their products are slated to be on the shelves this year.<\/p>\n\n\n\n There you have it \u2013 some in-the-trenches advice from those suppliers who have been crushing it on RangeMe. Looking to up your game and join their ranks with a RangeMe Premium membership? You can get started by clicking the button below.<\/p>\n\n\n\nKeep your profile pages fresh<\/strong><\/h2>\n\n\n\n
Check in regularly<\/strong><\/h2>\n\n\n\n
Be VERY responsive to buyer inquiries<\/strong><\/h2>\n\n\n\n
Create a digital storefront<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\nGet involved in sourcing campaigns<\/strong><\/h2>\n\n\n\n
Let\u2019s go!<\/strong><\/h2>\n\n\n\n