{"id":10688,"date":"2022-05-12T08:00:00","date_gmt":"2022-05-12T16:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=10688"},"modified":"2022-05-11T09:53:52","modified_gmt":"2022-05-11T17:53:52","slug":"creating-a-brand-voice-that-will-connect-with-consumers","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/creating-a-brand-voice-that-will-connect-with-consumers\/","title":{"rendered":"Creating a Brand Voice That Will Connect With Consumers"},"content":{"rendered":"\n
There are myriad ways you can connect with consumers. One of the most important ways is developing a brand voice that shows the consumer packaged goods (CPG) world who you are and provides that first impression and connection with potential consumers.<\/p>\n\n\n\n
Now, you may be thinking, \u201cI have a brand. But does it have a voice?\u201d Or maybe you\u2019re thinking, \u201cMy brand has a voice, but is it saying the right thing?\u201d <\/p>\n\n\n\n
Creating a brand voice that connects with consumers can seem like a daunting task, but we\u2019ve done some of the heavy lifting for you and created this quick guide to help you create a brand voice that sings better than Pavarotti and Maria Callas combined.<\/p>\n\n\n\n
What is a brand voice?<\/strong><\/h2>\n\n\n\n
What do you think of when you hear the words \u201clittle blue box\u201d? What comes to mind when you see a gecko? When you see a white cursive lettering on a red background?<\/p>\n\n\n\n
If you said, Tiffany, Geico, and Coca-Cola, you\u2019ve just passed your first test of understanding what brand voice is.<\/p>\n\n\n\n
Simply put, a brand\u2019s voice is its vibe or its personality, if you will. It\u2019s the image you create, and the feeling that you want consumers to take away after interacting with your brand. It flows through every point of contact the brand has with the consumer.<\/p>\n\n\n\n
A brand voice is consistent no matter where a consumer connects with the brand, whether it be on your website, social media, in a brick-and-mortar store, a television commercial (or streaming commercial if you don\u2019t pay the upcharge for commercial free), billboards, magazine ads, you name it. If it is a communication vehicle, the brand voice is there, and it is familiar and reliable to consumers. A strong brand voice is recognized from a mile away. You see the Nike swoosh, and you don\u2019t even have to see the words Just Do It\u2014you\u2019re already thinking it in your head. You see the smiling mustachioed man on the tall cylindrical chip can that is part of Pringles\u2019 brand voice, and you can\u2019t help but think, \u201cOnce you pop, you just can\u2019t stop.\u201d<\/p>\n\n\n\n
A brand voice isn\u2019t just a catchy tagline and creative insignia or packaging, a strong brand voice goes beyond that. The messaging you use to talk about your brand to your customers are part of your brand voice; so are the color palettes and images you use. When intertwining all of these different pieces, the tone you set is the foundation of your brand voice.<\/p>\n\n\n\n
Why is a brand voice important? Does it <\/strong>really <\/em><\/strong>matter?<\/strong><\/h2>\n\n\n\n
If you\u2019re asking yourself that last question, let us respond with a resounding, \u201cYes!\u201d<\/p>\n\n\n\n
Your brand voice matters a great deal. Why? Because it\u2019s how your consumers both identify your brand and identify with <\/em>your brand.<\/p>\n\n\n\n
CPG is a crowded field these days, and having a strong brand voice helps cut through the noise. It gives you the ability to connect with consumers and show them just how you stand apart from other, similar brands.<\/p>\n\n\n\n
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