In a world where you can order your favorite items online and have them delivered in as little as 60 minutes to your door, consumers aren’t as readily making the trip to brick-and-mortar stores as they have in the past.
As a supplier with a new product, you have got to be a partner to your buyer. There are no one-way streets--you don’t stop the work once your product is picked up.
As a supplier, can you put yourself in the buyer’s mindset? Can you give yourself a new perspective on your creation?
The road from idea to consumer is a long one…and a curvy one…a straight one…a roundabout one.