Tag: retail trends
Top Tech Trends for CPG Suppliers
Technology helps suppliers stand out and counter such retail pressures as changing consumer demographics, reduced brand loyalty, increased digital commerce and more demanding customers.
The Trouble with Labels–Are Certifications Right For Me?
Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.
Hot Trends in Shopper Technology
The accelerated pace of consumer technology adoption means shopper behavior is moving faster than most companies, so strive for agility to adapt to these trends.
What’s in a Name? (Part 2)
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
Engage Shoppers With Omnichannel Personalization (Part 2)
Companies of all sizes must aspire to customize service across all channels to deliver an enjoyable shopping experience, which can boost brand loyalty and lifetime value per customer.
Engage Shoppers with Omnichannel Personalization (Part 1)
The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.
Cutting it in the Kitchen—and in CPG (Part 2)
Last time we spoke, I was telling you all about how there are so many similarities between cooking basics and new product development. Don’t believe me?
Forward, Together
For retail buyers, trade shows are an important part of their product discovery mix, a place they can go and meet the suppliers face-to-face, touch, feel, try, and even taste these products.
Transparency Builds B2C Brand Trust
Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.
Sustainability Boosts Brand Awareness, Trust, and Sales
Today’s strong consumer demand for sustainable products can help suppliers and retailers stand out in the crowded business-to-consumer (B2C) marketplace.