Category: Retail

Engage Shoppers With Omnichannel Personalization (Part 2)

Companies of all sizes must aspire to customize service across all channels to deliver an enjoyable shopping experience, which can boost brand loyalty and lifetime value per customer.

/ May 17, 2016

Taking it to the Next Level

We’re proud to announce we’ve raised $4 million in US capital from influential investors including Freestyle Capital, Simon Equity Partners, Transmedia Capital, Kevin Hartz (Founder and Chairman of Eventbrite) and Steve Jang (Advisor to Uber).

/ May 10, 2016

What’s in a Name? (Part 1)

What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.

/ May 4, 2016

Engage Shoppers with Omnichannel Personalization (Part 1)

The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.

/ April 28, 2016

Cutting it in the Kitchen—and in CPG (Part I)

When I’m not engrossed in the latest CPG news, digging into recent trends, or exploring the shelves of my local grocery store to see what new products are making people ooooh and ahhhh...

/ April 14, 2016

Forward, Together

For retail buyers, trade shows are an important part of their product discovery mix, a place they can go and meet the suppliers face-to-face, touch, feel, try, and even taste these products.

/ April 12, 2016

Transparency Builds B2C Brand Trust

Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.

/ April 5, 2016

Online and In-Person? It’s Only Logical.

Together, RangeMe and Urban Expositions are taking matters into their own hands to put new product discovery power in your hands.

/ March 21, 2016

Infographic: 4 Ways to Capitalize on the “Buy Local” Movement

Consumers value the superior quality of local products and the “buy local” movement has made retailers more willing to partner with local suppliers because these suppliers offer mutually beneficial, strategic value.

/ March 10, 2016

If the Price Isn’t Right

What’s an innovator to do if your product is already out there, and the price is…wrong?

/ March 3, 2016