Category: Retail

2020 Holiday Shopping Evolves from a Sprint to a Marathon
Consumers and companies are shifting their holiday habits this year to protect their physical and fiscal health due to COVID-19.

Setting Your Brand Up For Success This Black Friday and Cyber Monday
What to expect, why you should plan, and how to prepare for the most anticipated seasonal sales of the year.

What Your Brand Needs to Know About the New OTIF Standards for 2020
OTIF changes explained in plain English for brands currently or looking to work with the world’s largest retailer.

How to Remain Competitive in a Saturated Retail Environment
Learn tips about what brands need to consider to remain competitive in a saturated retail environment.

Loyalty-Building Tips for Retailers and Brands
Learn how investing in loyalty can help you improve top line sales, reduce acquisition costs, and maximize lifetime value per customer.

Increase Consumer and Retailer Loyalty By Getting Fairtrade Certified
Discover what it means to be a Fairtrade certified brand and how it can contribute to your brand’s impact and success.

A Different Playbook for Grocery: Tailgating Transitions to Homegating
Although grocers will have fewer opportunities to court the all-pro tailgating crowds this season, they have ample opportunities to woo a new breed of game day “homegaters.”

E-Commerce Explosion Revamps Retail
The 2020s will be a digital decade for retail because the COVID-19 pandemic catapulted global e-commerce into the future to bring the shopping mall to us.

How the ‘Mask Factor’ Is Changing the Face of Beauty
Although consumers are kissing lipstick goodbye for now, eye makeup is zooming in as the must-have “above the mask” beauty products for trip-conscious shoppers, giving supermarkets a brilliant opportunity to shine and sparkle in the retail beauty landscape.