The accelerated pace of consumer technology adoption means shopper behavior is moving faster than most companies, so strive for agility to adapt to these trends.
Natural and specialty is now integrated into the mainstream shopper experience, and the access to it for every family is hugely exciting.
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.
Last time we spoke, I was telling you all about how there are so many similarities between cooking basics and new product development. Don’t believe me?
Since only 31% of consumers think companies are transparent enough, your company can turn transparency into a competitive advantage to stand out from rivals. Start with these tips...
When I’m not engrossed in the latest CPG news, digging into recent trends, or exploring the shelves of my local grocery store to see what new products are making people ooooh and ahhhh...
For retail buyers, trade shows are an important part of their product discovery mix, a place they can go and meet the suppliers face-to-face, touch, feel, try, and even taste these products.
RangeMe and William Reed Business Media have joined together to showcase new product discovery at The Healthy and Natural Show in Chicago.