Category: New Product Growth

Hot Trends in Shopper Technology

The accelerated pace of consumer technology adoption means shopper behavior is moving faster than most companies, so strive for agility to adapt to these trends.

/ June 7, 2016

The Explosion of Natural and Organic

Natural and specialty is now integrated into the mainstream shopper experience, and the access to it for every family is hugely exciting.

/ June 1, 2016

Infographic: The Top 3 Omnichannel Personalization Trends

To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose.

/ May 26, 2016

What’s in a Name? (Part 2)

Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.

/ May 24, 2016

What’s in a Name? (Part 1)

What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.

/ May 4, 2016

Cutting it in the Kitchen—and in CPG (Part 2)

Last time we spoke, I was telling you all about how there are so many similarities between cooking basics and new product development. Don’t believe me?

/ April 21, 2016

Infographic: 3 Ways Your Company Can Demonstrate Transparency

Since only 31% of consumers think companies are transparent enough, your company can turn transparency into a competitive advantage to stand out from rivals. Start with these tips...

/ April 19, 2016

Cutting it in the Kitchen—and in CPG (Part I)

When I’m not engrossed in the latest CPG news, digging into recent trends, or exploring the shelves of my local grocery store to see what new products are making people ooooh and ahhhh...

/ April 14, 2016

Forward, Together

For retail buyers, trade shows are an important part of their product discovery mix, a place they can go and meet the suppliers face-to-face, touch, feel, try, and even taste these products.

/ April 12, 2016

Leveraging Access and Innovation at The Healthy and Natural Show

RangeMe and William Reed Business Media have joined together to showcase new product discovery at The Healthy and Natural Show in Chicago.

/ April 6, 2016