Category: Marketing

Top Tech Trends for CPG Suppliers

Technology helps suppliers stand out and counter such retail pressures as changing consumer demographics, reduced brand loyalty, increased digital commerce and more demanding customers.

/ June 21, 2016

The Trouble with Labels–Are Certifications Right For Me?

Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.

/ June 15, 2016

Hot Trends in Shopper Technology

The accelerated pace of consumer technology adoption means shopper behavior is moving faster than most companies, so strive for agility to adapt to these trends.

/ June 7, 2016