It can be a daunting, confusing process, achieving these certifications. And there are so many to choose from: Organic, GMO-free, fair trade to name a few.
CPG, consumer packaged goods, may not resonate the same for all of us, but we can’t say we haven’t been exposed to it. Anytime you make a purchase at a store? Yup, that’s CPG.
Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.
The accelerated pace of consumer technology adoption means shopper behavior is moving faster than most companies, so strive for agility to adapt to these trends.