Category: Innovation

Top Tech Trends for CPG Suppliers

Technology helps suppliers stand out and counter such retail pressures as changing consumer demographics, reduced brand loyalty, increased digital commerce and more demanding customers.

/ June 21, 2016

The Trouble with Labels–Are Certifications Right For Me?

Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.

/ June 15, 2016

Hot Trends in Shopper Technology

The accelerated pace of consumer technology adoption means shopper behavior is moving faster than most companies, so strive for agility to adapt to these trends.

/ June 7, 2016

The Explosion of Natural and Organic

Natural and specialty is now integrated into the mainstream shopper experience, and the access to it for every family is hugely exciting.

/ June 1, 2016

Infographic: The Top 3 Omnichannel Personalization Trends

To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose.

/ May 26, 2016

What’s in a Name? (Part 2)

Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.

/ May 24, 2016

Engage Shoppers With Omnichannel Personalization (Part 2)

Companies of all sizes must aspire to customize service across all channels to deliver an enjoyable shopping experience, which can boost brand loyalty and lifetime value per customer.

/ May 17, 2016

Local Trade Shows 2016: The Healthy & Natural Show

Show season is in full swing, and just last week the Healthy Natural Show landed in Chicago.

/ May 12, 2016

Taking it to the Next Level

We’re proud to announce we’ve raised $4 million in US capital from influential investors including Freestyle Capital, Simon Equity Partners, Transmedia Capital, Kevin Hartz (Founder and Chairman of Eventbrite) and Steve Jang (Advisor to Uber).

/ May 10, 2016

What’s in a Name? (Part 1)

What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.

/ May 4, 2016