CPG, consumer packaged goods, may not resonate the same for all of us, but we can’t say we haven’t been exposed to it. Anytime you make a purchase at a store? Yup, that’s CPG.
Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.
The accelerated pace of consumer technology adoption means shopper behavior is moving faster than most companies, so strive for agility to adapt to these trends.
Natural and specialty is now integrated into the mainstream shopper experience, and the access to it for every family is hugely exciting.
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
Companies of all sizes must aspire to customize service across all channels to deliver an enjoyable shopping experience, which can boost brand loyalty and lifetime value per customer.