Category: Consumer Trends

Infographic: The Top 3 Omnichannel Personalization Trends

To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose.

/ May 26, 2016

What’s in a Name? (Part 2)

Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.

/ May 24, 2016

Engage Shoppers With Omnichannel Personalization (Part 2)

Companies of all sizes must aspire to customize service across all channels to deliver an enjoyable shopping experience, which can boost brand loyalty and lifetime value per customer.

/ May 17, 2016

Engage Shoppers with Omnichannel Personalization (Part 1)

The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.

/ April 28, 2016

Infographic: 3 Ways Your Company Can Demonstrate Transparency

Since only 31% of consumers think companies are transparent enough, your company can turn transparency into a competitive advantage to stand out from rivals. Start with these tips...

/ April 19, 2016

Forward, Together

For retail buyers, trade shows are an important part of their product discovery mix, a place they can go and meet the suppliers face-to-face, touch, feel, try, and even taste these products.

/ April 12, 2016

Transparency Builds B2C Brand Trust

Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.

/ April 5, 2016

Whose Dinner is It? Convenient Meal Delivery Services vs. Retailers

Convenience is key for today’s consumers, and retailers are recognising and responding to this in the form of online delivery, and fresh, ready-made meals.

/ March 30, 2016

Infographic: 4 Ways to Capitalize on the “Buy Local” Movement

Consumers value the superior quality of local products and the “buy local” movement has made retailers more willing to partner with local suppliers because these suppliers offer mutually beneficial, strategic value.

/ March 10, 2016

Local Trade Shows 2016: International Home + Housewares Show

With more than 2,100 exhibitors spread across three sections of Chicago’s monstrous McCormick Place for the 2016 International Home + Housewares Show, it could be very easy to get lost amid the seemingly never-ending aisles of stylish décor and industrious...

/ March 8, 2016